What Barista Attitude does

Barista Attitude, legally operated through RYOMA MC Spa, is an Italian designer and manufacturer of professional espresso machines headquartered in Susegana (TV), Italy. Its portfolio spans four sub-brands — Storm (flagship premium: Multiboiler, FRC, Profilo, De Castelli), Tempesta (high-technology: Multiboiler, FRC, Gara, Inox, USA variants), Pilot (entry-level single-boiler), and USA (NSF/UL-compliant models for North America) — all designed in collaboration with Adriano Design. Core technologies include independent multiboiler systems for per-group temperature control, Flow Rate Control (FRC) for real-time manipulation of the brewing curve via lever and competition button, a dry-steam system that reduces milk waste, pressure stabilization, pre-infusion control, and a brewing-chart display; machines also connect through the Storm Cloud Management System (SCMS) and Storm Mirror app for telemetry and remote monitoring.

The company serves specialty coffee professionals — independent cafés, espresso bars, competition baristas, and coffee training academies — across Europe, North America, and selected Asian markets. It generates revenue primarily through hardware sales of premium professional espresso machines, supplemented by scheduled maintenance services. Distribution combines direct enterprise sales out of Italy with a dedicated North American operation through channel partner RCW USA (administrative/sales in Fairfield CT, plus equipment and parts warehouses in Somerset NJ and Milford CT). Brand credibility is anchored by the company's selection as the official machine of the World Barista Championship 2025 in Milan and by a roster of championship-level barista ambassadors across Greece, Japan, Thailand, and Germany who participate in product development and serve as community influencers.

Operationally, Barista Attitude is a privately held, founder/operator-led company with reported headcount of 6 and share capital of €100,000. There are no disclosed funding rounds, external investors, or revenue figures. Strategic emphasis is on premium positioning, design-led product differentiation, and the gradual build-out of a connected-machine ecosystem and US market presence rather than on rapid scaling.

Name

Barista Attitude

Legal name

RYOMA MC Spa

Website

https://barista-attitude.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Barista Attitude is an Italian manufacturer of premium professional espresso machines serving specialty coffee shops, competition baristas, and training academies across Europe and North America through its Storm, Tempesta, and Pilot product lines.

Ownership category

akta.pro rank

Product category

Professional Espresso Machines

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Professional espresso machines
• Specialty coffee equipment
• Commercial coffee machines
• Barista brewing systems
• Multiboiler espresso machines

Headquarters

HQ city

Susegana (TV)

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Espresso Machine Sales: Barista Attitude generates revenue through the sale of professional espresso machines across three product lines: Storm, Tempesta, and Pilot. Machines are sold directly to specialty coffee shops, cafes, and professional baristas.
2. Maintenance and Service: The company offers servicing for scheduled maintenance of machines.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Barista Attitude designs, manufactures, and sells professional-grade espresso machines for the specialty coffee industry under three main product lines: Storm (flagship premium, with Multiboiler, FRC, Profilo, and De Castelli variants), Tempesta (high-technology line, with Multiboiler, FRC, Gara, Inox, and USA variants), and Pilot (entry-level single boiler). The machines are designed in collaboration with Adriano Design and sold to specialty coffee shops, cafes, competition baristas, and coffee academies worldwide.

Product overview

Barista Attitude (Storm) is an Italian espresso machine manufacturer offering premium professional coffee machines for specialty coffee shops and barista championships. The product portfolio consists of four main product lines: Storm (flagship premium line with multi-boiler, FRC, Profilo, and De Castelli variants), Tempesta (high-technology line with multi-boiler, FRC, Gara, Inox, and USA variants), Pilot (entry-level single boiler for beginners), and USA-specific models. Key technologies include multi-boiler systems, FRC (Flow Rate Control) for real-time brewing curve control, touch-screen interfaces, analog mixer controls (Profilo), and cloud-based management systems. Machines are designed by Adriano Design and feature Italian craftsmanship with emphasis on ergonomics, gestural expressiveness, and integration with professional coffee workflows. The company is headquartered in Susegana, Italy, with a dedicated USA department.

Differentiator

Problem solved

Functional benefit

Brands

• Storm: Premium espresso machine line featuring multiboiler system, touch-screen interface, and FRC (Flow Rate Control) technology for specialty coffee professionals.
• Tempesta
• Pilot
• USA

Products and services

• Storm Multiboiler Premium professional espresso machine in the flagship Storm line featuring a multiboiler system with intuitive touch-screen interface and a competition button above the filter holder. Designed for virtuosos in coffee shops where the espresso ritual is central, with focus on fluid and meaningful gestural expressiveness.
• Storm FRC Flagship Flow Rate Control model offering real-time control of the brewing curve using a lever and competition button. Point of reference for high-end espresso machine design and ergonomics, for virtuosos seeking maximum creative freedom, exceptional results, and absolute parameter stability. Available in 2GR and 3GR variants with multiple color options.
• Storm Profilo Analog-interface Storm variant with analog mixer for direct, precise management of delivery curves. Features blooming control with 4 pre-infusion pressure selections and pre-infusion time control with 10 selections in 0.5 second steps. Designed for baristas who prefer traditional analog controls over touch-screen interfaces.
• Storm De Castelli Limited edition Storm variant resulting from the exclusive collaboration between Adriano Design and De Castelli. Combines Storm technology with De Castelli's metalworking artistry, featuring an unpredictable and bold design that challenges current trends with total coherence between technology and aesthetics. Available in 2GR and 3GR configurations with prestigious materials.
• Tempesta Multiboiler Multi-boiler system espresso machine with intuitive touch-screen interface in the Tempesta line. Features independent group temperature control, operational ease, and secure steam wands. Designed with ergonomics in mind to assure coffee quality.
• Tempesta FRC Flow Rate Control version in the Tempesta line offering real-time control of the brewing curve using lever and competition button. Features high-performance steam wands and is designed for virtuosos seeking exceptional results, maximum creative freedom, and absolute parameter stability.
• Tempesta Gara Competition-grade espresso machine in the Tempesta line featuring multi-boiler system with independent group temperature control and quick adjustment. Includes dry steam system with progressive handle activation, cool touch wands, dimmable tray lights, active group temperature control, and energy saving modes.
• Tempesta Inox Stainless steel Tempesta variant featuring LED backlight with adjustable light intensity, digital boiler and delivery pressure display, multi-language support in 8 languages, customizable screensaver, dose programming, anti-scalding steam wand, and WiFi-enabled telemetry.
• Tempesta USA NSF/UL approved Tempesta variant for US and Canadian markets. Multi-boiler system with touch-screen interface, brewing chart visualization, machine parameters export, and ESB (Extreme Steam Boost). Designed for US regulatory compliance while maintaining craftsmanship and high technology standards.
• Pilot First single boiler machine in the Barista Attitude range, designed for delivering high-quality coffee simply. Targets locations where barista training is challenging and baristas at the beginning of their journey. Features dry steam system, ergonomic steam activation, cool touch wand, pressure stabilization system, pre-infusion control system, and 5-inch touch screen display. Geared toward countries where espresso-based milk beverages dominate.
• Maintenance and Service Scheduled maintenance and servicing for Barista Attitude espresso machines.

Quantifiable outcome

• Once programmed, machines provide consistent shot results in both rushy and calm times
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Adriano DesigncoreStrategic or Co-development PartnerAdriano Design is the exclusive designer of all Storm Barista Attitude machines. The design philosophy emphasizes total coherence between technology and aesthetics, with a unique concept of ergonomics that includes 'a poetics to using a coffee machine.' The collaboration has produced multiple product lines including the limited edition Storm De Castelli.
• De CastelliflagshipStrategic or Co-development PartnerLimited edition collaboration creating the Storm De Castelli - a premium espresso machine that combines Storm technology with De Castelli's distinctive metalworking artistry. The partnership represents the company's pursuit of new, better, and more precise ways of interfacing with the machine.
• RCW USAcoreChannel Partner/ Reseller/ DistributorRCW USA handles all USA market operations including administrative/sales functions (Fairfield CT), equipment warehousing (Somerset NJ), and parts warehousing (Milford CT). This partnership enables the company to serve the important North American specialty coffee market.
• RYOMA MC SpacoreOthersDirection and coordination of Barista Attitude is handled by RYOMA MC Spa, located at the same address in Susegana, Italy. EIN/VAT Reg. no. 04884860265.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lelit: Italian prosumer/specialty espresso machine brand with growing professional presence. Comparable in Italian design heritage and overlapping with Barista Attitude's Pilot line on the entry-level specialty and home/professional crossover segment.

Broad incumbents

• La Cimbali: Large Italian commercial espresso machine manufacturer (parent of Faema) with broad portfolio across traditional and super-automatic machines. Larger scale and broader product range than Barista Attitude, serving the same cafes and chain accounts.

Direct peers

• Rocket Espresso: Italian-designed (Milan) premium espresso machine brand with strong specialty cafe presence in the US. Comparable in design-led positioning, premium materials, and overlap with Barista Attitude's design-forward customer base.
• Profitec: German espresso equipment maker with strong pro-sumer and professional machine lines. Comparable in mid-to-premium tier positioning, multiboiler technology, and the emerging-barista segment targeted by Barista Attitude's Pilot line.
• La Marzocco: Italian heritage manufacturer of premium professional espresso machines for specialty coffee shops. The category leader Barista Attitude is positioned against, with overlapping customer base (high-end cafes, competition baristas) and product overlap in multiboiler, temperature-stable machines.
• Slayer Espresso: US-based boutique espresso machine maker focused on flow-control and high-end cafe equipment. Overlaps directly with Barista Attitude's FRC technology emphasis and premium specialty positioning, competing for the same sophisticated barista buyer.
• Nuova Simonelli: Italian espresso machine maker (also based near Treviso) producing Appia, Aurelia, and Mythos lines. Direct comparable in professional multiboiler machines targeting specialty cafes, with similar Italian design heritage and WBC-level competition credentials.
• Rancilio Group: Italian espresso machine manufacturer offering the Classe and Specialty lines for professional settings. Direct competitor across mid- and premium-tier machines, with broader product depth and global distribution that exceed Barista Attitude's footprint.
• Faema: Historic Italian espresso machine brand (part of Cimbali Group) producing E71 and other professional models. Overlaps with Barista Attitude in specialty cafe and competition segments while offering a much broader commercial product portfolio.
• Sanremo Coffee Machines: Italian professional espresso machine manufacturer whose Zoe and Café Racer lines compete in the specialty segment. Comparable in target customer, technology emphasis, and positioning relative to Barista Attitude's Storm and Tempesta lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barista-attitude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barista Attitude