Barktown

What Barktown does

Barktown is a privately held, single-location dog daycare, overnight boarding, training, and spa provider operating from 2425 Cortez Circle in Ardmore, Oklahoma, founded in 2018 as Barktown LLC. The company employs approximately six people, led by owner Katherine and trainer Julia, with canine care counselors Madison, Jaide, and Staci rounding out a fully female, credentialed staff that holds CPDT, Pet First Aid, and CPR certifications and pursues ongoing education through CATCH Academy, Dog Guru, and Dog Handler Academy. Services are delivered to local individual pet owners in the Ardmore/Southwest Oklahoma region with no B2B or multi-site footprint.

The company's care methodology is built on Kim Brophey's L.E.G.S. framework (Learning, Environment, Genetics, Self), combined with a positive-reinforcement-only training philosophy and a structured daily schedule spanning morning welcome, nature walks, solo enrichment, rest, small-group play, and a cool-down period. Core offerings include dog daycare ($40/day, Monday-Thursday), overnight boarding ($60/night), private and in-home training, day-training add-ons, and a tiered spa line (baths, de-shed treatments, brush-outs, nail trims and buffs, ear cleaning) priced from $15 to $70 by dog size. Booking is handled through Propetware (barktownllc.propetware.com), and customer acquisition is driven primarily by word-of-mouth referrals, the company's website, and Google Maps.

Barktown monetizes exclusively on a pay-as-you-go basis with no subscription or contract tiers. It targets working pet parents, traveling owners, dogs with behavioral needs, and special-needs dogs (including those requiring medication or mobility support). There is no disclosed external funding, no parent company, no subsidiaries, and no M&A activity; growth since founding has been incremental and team-based rather than capacity-driven. The business is best characterized as a credentialed, methodology-driven local services operator with strong testimonial support but constrained scale.

Name

Barktown

Legal name

Barktown LLC

Website

https://barktownok.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Barktown is a privately held dog daycare, overnight boarding, training, and spa provider in Ardmore, Oklahoma, founded in 2018, serving local individual pet owners through a single facility using the L.E.G.S. behavioral framework and positive-reinforcement methodology with a six-person credentialed staff.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cage-Free / Open-Play Dog Daycare (HSANAFAC)

akta.pro secondary industries

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Training-Integrated Dog Daycare (Day Training) (HSANAFAE), In-Home/Family-Style Boarding (Boarding in Provider’s Home) (HSANADAF)

Keywords

• Dog daycare services
• Pet boarding services
• Dog training programs
• Pet grooming services
• Positive reinforcement training

Headquarters

HQ city

Ardmore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dog Daycare: Daycare services provided Monday-Thursday with drop-off 7:00-9:00 AM and pick-up 4:00-6:00 PM. Dogs receive structured daily activities including nature walks, enrichment, rest, and group play.
2. Overnight Boarding: Boarding services for dogs overnight with weekend drop-off/pick-up hours (1:00-3:00 PM Friday-Sunday). Includes meals, rest, and enrichment activities.
3. Spa Services: Grooming services including full-service baths, conditioning treatments, blow-dry and brush-out, de-shed treatments, nail trims and buffs, and ear cleaning. Priced by dog size category.
4. Nail Trim & Buff: Standalone nail trim and buff service priced by dog size.
5. De-Shed Treatment: Specialized de-shed treatment to reduce loose hair and support healthier coats for heavy-shedding dogs.
6. Dog Training - Private Sessions: One-on-one training at Barktown's facility tailored to individual dog needs and goals. Includes consultation, customized training plan, and ongoing support.
7. Dog Training - In-Home Sessions: Personalized one-on-one training at the customer's home, focused on real-life behaviors in the dog's everyday environment.
8. Dog Training - Day Training: Refresher training sessions added to daycare or boarding stays to reinforce skills and support continued progress.
9. Husbandry & Grooming-Support Training: Training services to help dogs who struggle with handling or grooming environments build confidence using gentle, positive reinforcement techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Barktown is a local dog daycare, overnight boarding, training, and spa facility in Ardmore, Oklahoma, serving individual pet owners. All services are delivered at a single physical location and guided by Kim Brophey's L.E.G.S. model (Learning, Environment, Genetics, Self) combined with positive reinforcement training techniques. Core offerings include structured daycare, overnight boarding, private/in-home/day training, and size-tiered spa services (baths, de-shed, nail trim and buff).

Product overview

Barktown is a dog daycare, boarding, and training facility in Ardmore, OK, operating since 2018. The company offers three interconnected core services: Dog Daycare and Overnight Boarding (providing structured daily care with activities like nature walks, enrichment, group play, and rest), Dog Training (positive reinforcement-based sessions available as private, in-home, or day-training formats), and Spa Services (bath, grooming, and nail care priced by dog size). These services share a unified approach centered on the L.E.G.S. model (Learning, Environment, Genetics, Self) and are designed to work together, with training add-ons available during daycare/boarding stays. The company also offers a grooming support training program for dogs who struggle with handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare

Quantifiable outcome

• Dogs receive daily photo updates during stays
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PetSuites of America: Regional chain of dog daycare, boarding, grooming, and training facilities with structured playgroups and spa services. Directly comparable multi-service model targeting similar suburban and secondary-market customers.
• Camp Bow Wow: Largest U.S. dog daycare and boarding franchise with all-day play, overnight stays, and grooming add-ons. Closely comparable bundled service offering, though typically at lower price points and broader demographic than Barktown's premium positioning.
• Dogtopia: National dog daycare, boarding, and spa franchise with structured open-play environments and webcams for pet parents. Operates a similar multi-service model at higher scale and is the most directly comparable franchise-format competitor to Barktown.
• Wag Hotels: Upscale urban pet hotel with daycare, overnight boarding, grooming, and training. Comparable premium pricing tier and bundled service offering, though focused on denser metropolitan markets rather than secondary cities like Ardmore.
• Holiday Barn Pet Resorts: Multi-location pet resort offering daycare, boarding, grooming, and training with an emphasis on socialization and playgroups. Closely comparable full-service model, though concentrated in a different regional footprint.
• K9 Resorts: Premium dog daycare, boarding, and spa franchise emphasizing resort-style accommodations and high-touch service. Closely aligned with Barktown's premium positioning and small-group structure, but at a national-franchise scale.

Emerging players

• Petfolk: Modern veterinary and pet care brand combining veterinary services with daycare, grooming, and training in a hospitality-style environment. Comparable in targeting experience-driven pet parents, though Petfolk anchors its offering in veterinary care.
• Rover: Largest marketplace for in-home pet boarding, doggy daycare, sitting, and walking services. Adjacent competitor that addresses the same underlying pet-care demand through a different (in-home, marketplace) delivery model rather than a dedicated facility.
• Doolittle's Doghouse: Independent and small-chain dog daycare and boarding concept with socialization-focused playgroups and grooming add-ons. Comparable at the independent-operator level that Barktown operates in, with similar single-market scale dynamics.

Broad incumbents

• Best Friends Pet Hotel: Multi-location pet care brand offering daycare, boarding, grooming, and training at hotel-style facilities. Comparable in service breadth but operates at larger scale and as part of a broader pet care portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barktown

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barktown