Barnsley House Hotel

What Barnsley House Hotel does

Barnsley House Hotel operates THE PIG-in the Cotswolds, a Grade II-listed, 17th-century country house hotel in Barnsley Village near Cirencester, Gloucestershire, four miles from the market town. The property sits within ornamental Arts and Crafts-style gardens designed by renowned British gardener Rosemary Verey, including a laburnum walk, knot garden, and Tuscan temple, and offers 24 unique bedrooms across the main house, garden retreats, stableyard rooms, and the three-bedroom Home Farm House cottage across the road. On-site amenities include a seasonal restaurant built around a 25-mile menu sourced from the property's Kitchen Gardens and local Cotswold suppliers, a bar championing English wines and local spirits, the Fieldhouse Spa (treatments informed by partner GROUND Wellbeing, with sauna, steam room and hydro-pool), event spaces, and The Village Pub, an associated British pub across the road.

The business operates on a direct-to-consumer hospitality model with five intertwined revenue streams: accommodation (ADR published from £205 to £545+ per night across room tiers), food and beverage (restaurant, bar, The Village Pub), spa and wellbeing (open to both residents and non-residents), events and gatherings, and gift vouchers. Distribution is primarily direct via the thepighotel.com website, with restaurant tables booked through the SevenRooms platform covering all PIG-brand locations. The property is part of THE PIG hotel brand, which operates 11+ locations across England with a forthcoming opening at Stratford-Upon-Avon (THE PIG-on the farm) in 2027, providing shared marketing infrastructure (newsletter, Almanac blog, social channels) and brand-level operating standards.

Customer segments are diversified across leisure travelers and couples (primary), families and groups, corporate and event clients, and spa/wellbeing day visitors. Pricing is published and varies by room category and season; spa and restaurant prices are not publicly disclosed. The company is privately held with no public ticker, no disclosed parent company, and no disclosed funding rounds, revenue, or headcount growth metrics in the available data.

Name

Barnsley House Hotel

Website

https://barnsleyhouse.com

Company type

Private

Operating status

Operating

Short description

Barnsley House Hotel operates THE PIG-in the Cotswolds, a Grade II-listed 17th-century country house hotel in Gloucestershire offering 24 bedrooms, a 25-mile menu restaurant, Fieldhouse Spa, and The Village Pub, serving leisure travelers, couples, families, and corporate event clients under the THE PIG brand.

Ownership category

akta.pro rank

Product category

Boutique Country Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Country house hotel
• Countryside accommodation
• Fine dining restaurant
• Spa treatments
• Event venues

Headquarters

HQ city

Barnsley Village, Cirencester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Overnight stays across 24 unique bedrooms including options in the main house, garden retreats, stableyard rooms, and family cottage. Revenue from room bookings at varying price points from £205 to £545+ per night.
2. Food & Beverage: Restaurant dining with seasonal 25-mile menu featuring Kitchen Garden produce, bar with local gins, whiskeys, ales and English wines, plus The Village Pub across the road serving British pub classics.
3. Spa & Wellbeing: Fieldhouse Spa offering treatments using natural, nourishing products. Open to both hotel residents and non-residents, generating revenue from treatment bookings.
4. Events & Gatherings: Private event hosting for celebrations, business meetings, and special occasions in scenic venues with roaring fires and scenic views.
5. Gift Vouchers: Voucher and gifting program for stays, dining, and spa experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barnsley House Hotel, operating as THE PIG-in the Cotswolds, is a Grade II-listed 17th-century country house offering 24 unique bedrooms, a seasonal restaurant built around a 25-mile menu sourced from on-site Kitchen Gardens and local Cotswold suppliers, a bar featuring local whiskeys, gins, ales and English wines, the Fieldhouse Spa with treatments, sauna, steam room and hydro-pool, an associated Village Pub across the road, and event spaces for gatherings and celebrations.

Product overview

THE PIG-in the Cotswolds is a Grade II-listed, 17th-century country house hotel located in Barnsley Village near Cirencester. The property offers a unified hospitality experience comprising 24 unique bedrooms (ranging from Extremely Small to multi-bedroom Home Farm House cottage), a restaurant overlooking Rosemary Verey's Arts and Crafts-style gardens, bar and lounges featuring local spirits and English wines, The Village Pub across the road, and the Fieldhouse Spa with treatments, sauna, steam room, and hydro-pool. The hotel also features Kitchen Gardens supplying the restaurant, and spaces for gatherings and events. The property integrates ornamental gardens designed by Rosemary Verey with accommodations, dining, and wellbeing services.

Differentiator

Problem solved

Functional benefit

Brands

• Fieldhouse Spa: Spa and wellbeing facility at THE PIG-in the Cotswolds, offering treatments, sauna, steam room, and hydro-pool overlooking the English countryside

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Village PubcoreOthersTraditional British pub located across the road from THE PIG-in the Cotswolds. Serves proper British pub classics, local ales, and tasty bar snacks with a cracking wine list. Part of the integrated guest experience at the Cotswolds location, offering an additional dining option for guests.
• English Wine ProducersminorStrategic or Co-development PartnerChampions locally produced English wines from winemakers in the region. The bar features a plentiful selection of English wines, described as from 'winemaking rockstars' who are 'good friends' of the brand.
• GROUND WellbeingcoreStrategic or Co-development PartnerPeigín Crowley founded GROUND Wellbeing, which shapes the treatments and rituals at the Fieldhouse spa at THE PIG-in the Cotswolds. Her holistic approach to self-care informs the natural, nourishing products and gentle touch used in spa treatments.
• Champagne Houses (Ayala and Bollinger)minorStrategic or Co-development PartnerPartnership with prestigious Champagne houses Ayala and Bollinger for staff trips and experiences. PIG People (staff) visit these Champagne producers as part of brand education and wine knowledge development.
• Local Cotswold SuppliersminorStrategic or Co-development PartnerPartnership with local Cotswold supplier friends for produce. The 25-mile menu sources ingredients locally, creating a network of regional food and drink producers supporting the Kitchen Garden philosophy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calcot Collection (Calcot Manor): Calcot Manor & Spa is a multi-property Cotswolds country house hotel collection offering rooms, spa, F&B, and family experiences at comparable price points. Directly comparable to Barnsley House in geography, customer segment, and product mix.
• Cowley Manor: Boutique Cotswolds country house hotel near Cheltenham with 36 bedrooms, spa, and event space. Highly comparable target market (couples, families, corporate), heritage-property positioning, and premium leisure pricing.
• The Lygon Arms: Historic 16th-century Cotswolds coaching inn in Broadway with rooms, multiple restaurants, and spa. Comparable heritage-property positioning in the Cotswolds, multi-revenue-stream structure, and premium leisure/corporate customer base.
• The Wild Rabbit (Daylesford): Boutique Cotswolds countryside inn (Daylesford estate) with rooms, restaurant, and pub. Highly comparable on small-scale luxury Cotswolds positioning, farm-to-table F&B philosophy, and short-stay leisure customer profile.
• Belmond Le Manoir aux Quat'Saisons: Relais & Châteaux country house hotel in Oxfordshire with restaurant-led luxury positioning, kitchen garden, and spa. Comparable on heritage country house setting, premium gastronomy-led proposition, and high-end leisure/corporate demand.
• THE PIG-at Combe: Sister property under THE PIG brand in Devon with similar Kitchen Garden concept, 25-mile menu, and Fieldhouse Spa model. Direct intra-brand comparable for benchmarking operations, RevPAR, and customer mix.
• Gravetye Manor: Elizabethan country house hotel in West Sussex with Michelin-starred restaurant, heritage gardens, and a small room count (17 rooms). Comparable on heritage-property positioning, premium gastronomy, and English garden estate heritage.
• Hambleton Hall: Late-Victorian country house hotel in Rutland with Michelin-starred restaurant, ornamental gardens, and small room count (15 rooms). Comparable on luxury heritage country house positioning, premium dining-led model, and high-net-worth leisure client base.

Broad incumbents

• Soho House: Global members' club and boutique hotel brand including Soho Farmhouse in the Cotswolds. Comparable on premium countryside leisure, F&B, spa, and event experiences for an affluent customer base, though broader and membership-driven in scale.

Others

• Home Grown Hotels (parent of THE PIG): Parent/operator of THE PIG hotel brand and The Village Pub network. Relevant not as a competitor but as the corporate parent and brand operator whose strategic decisions materially affect Barnsley House's positioning and pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnsley House Hotel