Baroeg Rotterdam

What Baroeg Rotterdam does

Baroeg Rotterdam, formally Stichting Poppodium Baroeg, is a Dutch non-profit cultural foundation founded in 1981 that operates the oldest pop music venue (poppodium) in Rotterdam. The organization specializes in hard and alternative music — rock, metal, hardcore, punk, psychobilly, gothic, emo, electro, and industrial — serving both local Rotterdam audiences and national/international touring acts and fans. Beyond the core concert venue at Spinozaweg 300 in Rotterdam-Zuid (reopened April 25, 2026 in a new purpose-built facility after a two-year closure), Baroeg operates a portfolio of branded festivals — including Baroeg Open Air (~10,000 capacity), Wavefest, Dutch Doom Days, Rotterdam Deathfest, Rotterglam, Festerfest, and Cenodemonic Freakout — and an outreach initiative called Baroeg On Tour that books shows at partner venues such as De Beuk and Rotown.

The venue's product surface spans ticketed concerts, a branded merchandise e-commerce store (apparel, accessories, the 'Dik 40 jaar' anniversary book, and crossover collaborations such as Baroeg x Wolff Blitz), bar and catering services, and venue rental for private events. The technology stack is conventional and outsourced rather than proprietary: ticketing runs on the Stager platform (baroeg.stager.co), the online store is built on WooCommerce, and live streaming has historically leveraged Twitch, supplemented by an owned web presence at baroeg.nl and broad social-media distribution across Facebook, X, Instagram, Snapchat, Discord, Spotify, TikTok, YouTube, and LinkedIn.

Revenue is generated transactionally — ticket sales (presale €14-€41, door up to €42.50), festival passes (Baroeg Open Air day tickets €30-€35, combi €70), merchandise (€2.50 buttons to €89 collaboration shirts), bar and catering, and venue rentals — supplemented by undisclosed municipal subsidies from the City of Rotterdam. The organization holds ANBI (Algemeen Nut Beogende Instelling) tax-exempt status, has received positive cultural-plan advice from the Rotterdamse Raad voor Kunst en Cultuur, and was awarded Rotterdam Music Award – Best Festival in 2019. It employs roughly 18 staff alongside a large volunteer base, and is led by Director/Programmeur Leon van Rijnsbergen.

Name

Baroeg Rotterdam

Legal name

Stichting Poppodium Baroeg

Website

https://baroeg.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Baroeg Rotterdam is a Dutch non-profit pop music venue (Stichting Poppodium Baroeg), founded 1981, operating Rotterdam's oldest poppodium specializing in hard and alternative music (rock, metal, hardcore, punk) through concerts, the Baroeg Open Air festival, and a branded merchandise store.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Concert hall services
• Music festival organization
• Alternative music events
• Venue rental services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Revenue from selling tickets to concerts and events at the venue and at partner locations through the Baroeg On Tour initiative.
2. Merchandise sales: Sale of branded merchandise including clothing (t-shirts, hoodies, tanktops), accessories (patches, pins, caps, sunglasses), bags, drinkware (mugs), and the Baroeg book 'Dik 40 jaar' through the on-site and online store.
3. Bar and catering revenue: Food and beverage sales at the venue bar.
4. Venue rental: Rental of venue facilities for private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Baroeg Rotterdam is a live music venue (poppodium) that programs and hosts concerts focused on hard and alternative music genres including rock, metal, hardcore, punk, psychobilly, gothic, electro, and industrial. The venue operates its own festivals (Baroeg Open Air, Dutch Doom Days, Rotterdam Deathfest, Wavefest, Rotterglam, Festerfest, Cenodemonic Freakout), sells branded merchandise, runs a bar/catering operation, and rents out the venue for private and corporate events.

Product overview

Baroeg Rotterdam is a music venue (poppodium) and event organization that serves as the oldest pop venue in Rotterdam, operating since 1981. The organization offers live concert venues and event programming focused on hard and alternative music genres including rock, metal, hardcore, punk, psychobilly, electro, and industrial. Its product portfolio includes: (1) Poppodium Baroeg Rotterdam - the core venue at Spinozaweg 300 featuring a concert hall, stage, backstage facilities, and hospitality services; (2) Baroeg Open Air - an annual outdoor festival held in Zuiderpark; (3) Venue rental services for private and corporate events; (4) A comprehensive merchandise line sold through its online store including branded apparel (t-shirts, hoodies, tank tops, shirts), accessories (patches, buttons, pins, bags), and collectibles. The venue reopened in April 2026 after a two-year closure for new construction.

Differentiator

Problem solved

Functional benefit

Brands

• Baroeg Open Air: Annual outdoor music festival organized by Baroeg, held in Zuiderpark Rotterdam, focusing on heavy and underground music genres

Products and services

• Poppodium Baroeg Rotterdam (Live Concert Venue) Core live music venue offering concerts and events focused on hard and alternative music genres including rock, metal, hardcore, punk, psychobilly, gothic, emo, electro, and industrial. Located at Spinozaweg 300, 3076 ET Rotterdam with a concert hall, stage, backstage with loading dock, dressing rooms with toilets and showers, kitchen, green room, café, and bar services.
• Baroeg Open Air Festival Annual outdoor music festival organized by Stichting Baroeg Open Air, held in Zuiderpark Rotterdam, focusing on heavy and underground music genres. Awarded Rotterdam Music Award for Best Festival (Beste Festival) in 2019.
• Venue Rental Baroeg offers its venue facilities for rental, with dedicated pages for event organizers and private functions. The new building opened in April 2026 includes modern facilities available for private and corporate events.
• Baroeg Merchandise Store Online and on-site merchandise shop selling Baroeg-branded apparel and accessories including t-shirts, hoodies, tank tops, patches, buttons, pins, caps, sunglasses, tote bags, mugs, and collectibles such as the 'Dik 40 jaar' book.
• Baroeg On Tour Initiative that brings Baroeg-programmed acts to partner venues (such as De Beuk), expanding the reach of Baroeg's concert programming beyond its own Rotterdam location.
• Ticketed Concerts and Events Programming Year-round concert programming across multiple hard and alternative music genres. Tickets sold via the Stager platform (baroeg.stager.co) and at the physical box office. Prices range from approximately €14 to €42.50, with youth/student discounts available for select events.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Wolff BlitzflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2023Baroeg entered a collaboration with Wolff Blitz to create a co-branded shirt. This is the first time a venue has partnered with Wolff Blitz. The design was created by Rotterdams street art collective Monkidoe, who also created the iconic graffiti on the Baroeg building. This partnership represents a notable crossover between Rotterdam street culture and fashion.
• DIG IT UPcoreStrategic or Co-development PartnerCollaboration with DIG IT UP (Rotterdamse galerie en erfgoedlab) for digitization of Baroeg's historical data and creation of an exhibition. DIG IT UP is helping Baroeg document its history for the 'Dik 40 jaar' book and accompanying exhibition.
• MonkidoecoreStrategic or Co-development PartnerRotterdams street art collective Monkidoe designed the graffiti artwork for the Baroeg building exterior and created the design for the Baroeg x Wolff Blitz collaboration shirt.
• Stichting Poppodium Baroeg / Stichting Baroeg Open AircoreOthersBaroeg operates under Stichting Poppodium Baroeg while the Baroeg Open Air festival operates under Stichting Baroeg Open Air. Both foundations collaborate closely.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Effenaar: Poppodium in Eindhoven, Netherlands, focused on alternative, rock, and indie music programming, with multiple halls and a strong festival tradition. Directly comparable to Baroeg as a mid-sized Dutch alternative-music venue with similar programming breadth and audience profile.
• Paradiso: Iconic Amsterdam poppodium hosting rock, alternative, and underground music. Comparable to Baroeg as a heritage Dutch alternative-music venue with similar ticketing, merchandise, and bar operations, though at substantially larger scale.
• Tivoli Vredenburg: Major Utrecht music venue complex with multiple halls hosting rock, metal, alternative, and pop programming. Comparable to Baroeg as a Dutch mid-sized poppodium serving the alternative/rock segment with concerts, festivals, and bar operations.
• Melkweg: Amsterdam-based poppodium and cultural center presenting alternative, rock, and underground programming across multiple stages. Comparable to Baroeg as a multi-genre Dutch alternative venue operating concerts, festivals, and bar/catering services.
• Doornroosje: Nijmegen poppodium hosting rock, metal, punk, and alternative music. Comparable to Baroeg as a mid-sized Dutch poppodium with overlapping alternative-music programming and festival activities.
• De Vorstin: Hilversum poppodium presenting rock, alternative, and pop programming with bar facilities. Comparable to Baroeg as a Dutch regional poppodium with similar alternative-music focus and venue-rental, ticketing, and bar operations.
• 013 Poppodium: Tilburg-based poppodium focused on rock, metal, alternative, and electronic programming with festivals and bar services. Comparable to Baroeg as a Dutch regional alternative-music venue with similar programming model and audience demographic.
• Bibelot: Smaller Dordrecht poppodium focused on rock, metal, and alternative programming with bar services. Comparable to Baroeg as a smaller Dutch alternative venue, and notably co-programming shows at Baroeg per the data inputs.
• Rotown: Rotterdam poppodium presenting rock, indie, alternative, and metal programming. Comparable to Baroeg as the only other significant poppodium in Rotterdam, sharing the same city, similar target audience, and competitive booking overlap.
• Paard van Troje: The Hague poppodium presenting rock, alternative, indie, and metal programming with bar and merchandise operations. Comparable to Baroeg as a Dutch regional alternative-music venue with similar programming and operational model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Baroeg
• YouTubeyoutube.com/channel/UCMVCdt524zvmBESeNp7hyfg
• Facebookfacebook.com/BaroegRotterdam
• LinkedInlinkedin.com/company/baroeg
• Instagraminstagram.com/baroegrotterdam
• TikToktiktok.com/@baroegnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baroeg Rotterdam