Barossa Weintal Resort

What Barossa Weintal Resort does

Barossa Weintal Resort is a single-property mid-scale hotel operating under the Mercure brand by Accor, located at 235 Murray Street in Tanunda, South Australia, within walking distance of the Barossa Valley wine region's wineries and town centre. The property was previously known as Barossa Weintal Resort before being rebranded and refurbished as Mercure Barossa Valley, and is managed under the 1834 Hotels group within Accor's global portfolio. Core offerings include three accommodation tiers (luxury spa suites, two-bedroom apartments, and ensuite rooms with king-size beds), on-site dining via the Angus & Co. Barossa restaurant and bar, and The Champagne Room for conferences, weddings, and special events.

The business operates on a direct-to-consumer GTM model, taking bookings through its own website, phone reservations with 24-hour after-hours assistance, walk-ins, and the global Accor booking platform (all.accor.com), with additional revenue from ancillary gift vouchers and promotional packages. Technology is standard for the segment — a hotel property management system integrated with Accor's central reservation and loyalty platform (ALL - Accor Live Limitless) — with no proprietary technology stack or AI features disclosed. The marketing mix relies on the website, Facebook, Instagram, and email newsletter, supplemented by Accor's central distribution reach.

The property serves three primary customer segments: wine-region tourists (the primary segment, both domestic and international visitors to the Barossa Valley's 150+ wineries), corporate and event clients using the conference and meetings facilities, and couples and families hosting weddings and celebrations. Revenue is generated across three streams — accommodation, food and beverage, and events/conferences — with pricing not publicly disclosed and varying by room type and season. The reported headcount is 6 employees, indicating a lean operational structure for a branded full-service hotel.

Name

Barossa Weintal Resort

Legal name

Mercure Barossa Valley

Website

https://barossaweintal.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-property mid-scale hotel operating as Mercure Barossa Valley (formerly Barossa Weintal Resort) in Tanunda, South Australia, serving wine-region tourists, corporate clients, and wedding parties through accommodation, on-site dining, and event venues under the Accor/Mercure brand.

Ownership category

akta.pro rank

Product category

Hotel and Resort Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (72241)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation services
• Wine region hospitality
• Conference wedding venues
• On-site restaurant bar
• Regional resort stays

Headquarters

HQ city

Tanunda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation Services: Revenue from hotel room bookings including luxury spa suites, two-bedroom apartments, and ensuite rooms with king-size beds. Pricing varies by room type and season.
2. Food & Beverage: On-site restaurant and bar (Angus & Co. Barossa) generates dining revenue from guests and local visitors.
3. Events & Conferences: Revenue from hosting conferences, weddings, and special events in The Champagne Room venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barossa Weintal Resort (now Mercure Barossa Valley) is a regional hotel resort offering accommodation in luxury spa suites, two-bedroom apartments, and ensuite rooms with king-size beds. It operates an on-site restaurant and bar called Angus & Co. Barossa, and provides an event venue, The Champagne Room, for conferences, weddings, and special occasions.

Product overview

Mercure Barossa Valley is a single-property hotel resort operating under the Mercure brand by Accor. The property offers a unified accommodation and hospitality service portfolio consisting of room bookings (spa suites, apartments, and ensuite rooms), on-site dining via Angus & Co. Barossa restaurant & bar, event venues including The Champagne Room for conferences and weddings, and ancillary offerings such as gift vouchers and promotional packages. All services are managed through the hotel's own booking platform integrated with the broader Accor reservation system.

Differentiator

Problem solved

Functional benefit

Brands

• Angus & Co. Barossa: On-site bar and restaurant at Mercure Barossa Valley.
• The Champagne Room

Products and services

• Mercure Barossa Valley Accommodation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accor (Mercure Brand)coreChannel Partner/ Reseller/ DistributorThe property operates under the Mercure brand as part of the Accor global hotel network. This provides brand affiliation, access to Accor's booking platform (all.accor.com), loyalty program integration (ALL - Accor Live Limitless), and centralized marketing support. The hotel appears to be managed under the 1834 Hotels group which operates Mercure properties.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kingsford Barossa: Boutique Barossa Valley accommodation and events venue catering to wine tourists and wedding/corporate groups — directly overlapping with the Mercure Barossa Valley's accommodation and Champagne Room event offerings.
• The Louise Barossa Valley: Luxury vineyard-side accommodation in the Barossa Valley targeting wine tourism and romantic getaways; competes for the same high-end wine-region traveller seeking on-site premium lodging near cellar doors.
• Barossa Shiraz Estate: Self-contained vineyard cottages in the Barossa; an alternative short-stay option for wine-region travellers that overlaps with the Mercure's leisure segment, particularly couples and small groups.
• Novotel Barossa Valley Resort: Direct sister-style competitor also operating in the Barossa under a major international brand (Accor/Novotel), offering full-service accommodation, F&B and event facilities to the same wine tourism and corporate segment.
• Lyndoch Hill: Mid-scale Barossa Valley resort with on-site restaurant, function facilities, and vineyard-adjacent rooms; competes for the same wine-tourist and small-event business.

Regional players

• The Langhorne Creek Hotel (regional SA operator benchmark): Examples such as The Langhorne Creek Hotel or comparable mid-scale regional SA hotels; relevant as comparable mid-scale, event-supported regional hotels in South Australia competing for the broader interstate drive-tourism market.

Emerging players

• Jacobs Creek Visitor Centre & Vineyard Retreat (Seppeltsfield): Adjacent Barossa tourism operator offering cellar-door and heritage accommodation experiences that pull from the same regional tourism pool; competes for overnight wine-tourism share even if not a hotel in the traditional sense.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/angusandcobarossa
• Instagraminstagram.com/barossaweintal
• LinkedInlinkedin.com/company/barossa-weintal-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barossa Weintal Resort