Barraca Daymán

What Barraca Daymán does

Barraca Daymán is a privately held Uruguayan general-merchandise retailer headquartered in Salto, operating under the traditional "barraca" warehouse-retail format. The company sells a broad horizontal assortment including home furniture, mattresses and home goods, major and small appliances, power tools and hand tools, construction materials (cement, bricks, iron, steel framing, electrical, plumbing), paints, garden equipment, camping and sports gear, vehicle batteries and tires, doors and windows, and kitchen/bath finishes. It serves individual consumers and households as the primary segment, with a secondary base of local contractors and small businesses in the Salto area.

The company runs a dual-channel model: two physical retail locations in Salto (Casa Central on Avenida José E. Rodó 515 and Sucursal on calle Brasil 1248) combined with an e-commerce storefront at barracadayman.com.uy, which is powered by Fenicio eCommerce Uruguay. Barraca Daymán has developed an own-brand portfolio under the Daymán label — including monocomando plumbing fixtures (Grifería Daymán), a furniture line (Sofá Ópera, Sofá Cachos, Sofá Aurora, Poltrona Dolomita, Mesa comedor Miel/Laos), cast iron outdoor cooking equipment (Anafes), and camping accessories — which it sells alongside third-party branded products.

Revenue is generated through one-time retail sales at listed unit prices in Uruguayan pesos (and select USD pricing on premium furniture), with free local delivery in Salto on purchases over $30,000 UYU and nationwide shipping via third-party couriers. The company accepts Visa, Mastercard, OCA, MercadoPago, RedPagos, and Abitab, the latter two enabling cash payment at service points for online orders. Barraca Daymán is independently owned, with no disclosed institutional investors, funding rounds, or parent company, and operates with a small headcount of 9 employees.

Name

Barraca Daymán

Legal name

Barraca Dayman

Website

https://barracadayman.com.uy

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Barraca Daymán is a privately held Uruguayan general-merchandise retailer based in Salto, operating two physical stores and an e-commerce site that sells furniture, appliances, tools, construction materials, and outdoor goods to consumers and local contractors across Uruguay.

Ownership category

akta.pro rank

Headquarters

HQ city

Salto

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: The company generates revenue through direct sales of physical products including furniture, appliances, camping equipment, construction materials, tools, and home goods. Sales are conducted both in physical retail stores and through the online e-commerce platform, with products sold at listed prices in Uruguayan pesos and US dollars.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Barraca Daymán is a Uruguayan multi-category retailer that sells furniture, home appliances, power tools, construction materials, paints, kitchen and bath fixtures, doors and windows, camping and sports equipment, garden tools, and vehicle parts through two physical stores in Salto and a nationwide e-commerce platform. The assortment combines third-party branded merchandise with the company's own Daymán private-label lines (faucets, sofas, tables, outdoor cooking, camping accessories). Customers can purchase in-store or online with local same-day delivery in Salto and third-party courier shipping to the rest of Uruguay.

Product overview

Barraca Daymán is a physical and online retail store based in Salto, Uruguay, offering a comprehensive range of home improvement, furniture, appliances, tools, and outdoor/camping products. The store operates under a hybrid model, combining its own private-label brands (including Daymán plumbing fixtures and Daymán furniture) with third-party branded products. The product portfolio spans multiple categories: Vehicles (batteries, tires), Kitchen & Bath (ceramics, faucets, flooring), Openings (doors, windows), Sports, Camping equipment, Home Appliances, Power Tools, Home & Furniture, Paints, Construction Materials, and Garden tools. The e-commerce platform is powered by Fenicio eCommerce Uruguay. The company has two physical store locations in Salto and offers local delivery and nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehículos (Vehicle Parts & Accessories) Vehicle parts and accessories including batteries and tires, sold to consumers and small businesses in Uruguay.
• Cocina y Baño (Kitchen & Bath) Kitchen and bathroom products including ceramics, porcelain tiles, floating floors, and faucets for home renovation customers.
• Aberturas (Doors & Windows) Doors and windows for residential and small construction projects.
• Deportes (Sports) Sports equipment including cycling and football gear sold to consumers.
• Camping Camping equipment and outdoor gear for consumer recreation.
• Electrodomésticos (Home Appliances) Home appliances including refrigerators, freezers, washing machines, dryers, microwaves, TVs, stoves, water heaters, air conditioners, ovens, and personal care products.
• Herramientas Eléctricas (Power Tools) Power tools including grinders, drills, saws, polishers, rotary hammers, sanders, concrete mixers, pressure washers, welding machines, and compressors for consumers and professionals.
• Home / Hogar (Furniture & Home Goods) Home furniture and goods including mattresses, bedroom, living room, kitchen, outdoor furniture, decoration, lighting, and heating sold to consumers.
• Pinturas (Paints) Paints including latex, membranes, enamels, and aerosols for home and construction use.
• Industria y Construcción (Construction Materials) Construction materials including cement, bricks, iron, insulation, plaster, steel framing, electrical, plumbing, and hand tools for contractors and DIY consumers.
• Jardín (Garden Equipment) Garden equipment including brush cutters, chainsaws, lawn mowers, edgers, hand tools, and fences.
• Grifería Daymán (Own-Brand Faucets) Daymán private-label kitchen and bathroom faucets in monocomando style, sold under the company's own brand.
• Smartlife Clothes Dryer Smartlife-brand clothes dryer added to the appliances assortment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fenicio eCommerce UruguaycoreTechnology or IntegrationFenicio eCommerce Uruguay provides the e-commerce platform technology powering barracadayman.com.uy. The platform enables online product catalog display, shopping cart functionality, checkout processing, and order management.
• MercadoPagocoreChannel Partner/ Reseller/ DistributorMercadoPago payment processing service enables customers to pay for purchases using this popular Latin American digital payment platform, expanding payment options for online transactions.
• VisacoreChannel Partner/ Reseller/ DistributorVisa credit and debit card payment acceptance enables customers to pay for purchases using Visa cards at both physical stores and online.
• OCAcoreChannel Partner/ Reseller/ DistributorOCA credit card and payment services acceptance, enabling customers to use OCA payment plans and cards for purchases.
• MastercardcoreChannel Partner/ Reseller/ DistributorMastercard credit and debit card payment acceptance at both physical stores and online platform.
• RedPagosminorChannel Partner/ Reseller/ DistributorRedPagos payment service allows customers to make cash payments for online purchases at RedPagos service points throughout Uruguay.
• AbitabminorChannel Partner/ Reseller/ DistributorAbitab payment service enables customers to make cash payments for online orders at Abitab locations in Uruguay.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Tienda Inglesa: Uruguayan retail chain primarily focused on grocery but expanding into home goods and appliances. Regional competitor for Uruguayan consumer wallet, with comparable physical-store-and-online presence.

Direct peers

• MercadoLibre Uruguay: Dominant e-commerce marketplace in Uruguay selling furniture, appliances, tools, and home goods from third-party sellers. The most direct competitor for Barraca Daymán's online channel and a key threat to its nationwide reach ambitions.
• Easy Uruguay: Major Uruguayan home-improvement chain operating multiple stores with broad assortments across tools, construction, furniture, and home goods — a direct multichannel competitor to Barraca Daymán in the same product space.
• Sodimac Uruguay: Home-improvement and construction retailer (part of the Falabella group) with comparable breadth in hardware, building materials, furniture, and appliances. Competes head-on with Barraca Daymán for project-driven consumers.

Others

• Disco Uruguay: Uruguayan grocery retailer with growing non-food assortment including small home goods. Adjacent rather than directly competitive, but competes for the same household discretionary spend.

Broad incumbents

• Falabella Uruguay: Large department-store chain with home, furniture, electronics, and appliance categories. Overlaps with Barraca Daymán on the home side, but operates as a much broader retail portfolio rather than a specialized home-improvement player.
• Tiendas Paris (Uruguay): LatAm department-store chain selling furniture, electronics, and home appliances. Comparable in product overlap (furniture + appliances) but operates a much larger, broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barracadayman
• LinkedInlinkedin.com/company/barraca-daym%C3%A1n
• Instagraminstagram.com/barracadayman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barraca Daymán