Barracuda Music GmbH

What Barracuda Music GmbH does

Barracuda Music GmbH is an Austrian live entertainment promoter headquartered in Vienna (Alser Strasse 24/Top 13) that organizes, books and promotes concerts and music festivals across Austria and selected Central/Southeast European markets. The company operates a multi-brand platform: its flagship festival properties include Nova Rock, FM4 Frequency, Clam Rock, Forestglade, Lovely Days and Butterfly DANCE!, supplemented by genre-targeted sub-brands such as Beat the Fish (hip hop), Mind over Matter (heavy music), The Nova Jazz & Blues Nights, FM4 Indiekiste, Clam Live (Burg Clam venue programming), Festung Kufstein Live and Outspoken (podcasts and comedy). Headline bookings span major international touring acts including Foo Fighters, Taylor Swift, Van Morrison, Marilyn Manson and Deftones, routed through premier Austrian venues such as Ernst Happel Stadion, Burg Clam, Metastadt Open Air, Arena Wien, VAZ St. Pölten and Pannonia Fields. Barracuda is led by Managing Directors Franz Erhardt and Richard Hörmann and operates through wholly-owned subsidiaries Musicnet Entertainment GmbH and Nova Music Entertainment GmbH.

The company makes money primarily through ticket sales for concerts and festivals it organizes or promotes, distributed via its own website (barracudamusic.at) and through a core partnership with CTS EVENTIM's oeticket platform and OETICKET.Pass mobile app; the FANSALE platform is used for authorized face-value secondary ticket transfers. Its technology stack is conventional: standard web infrastructure, Google Analytics, cookies and MailChimp for email newsletter distribution. The firm uses direct-to-consumer marketing — website listings, newsletter sign-ups for early access and ticket giveaways, and social media — to drive ticket demand, and operates with a notably lean team of 14 employees supported by the EVENTIM ticketing backbone and a stable of specialized sub-brand teams. Barracuda Music GmbH is a privately held Austrian limited liability company (GmbH), registered in Vienna (Commercial Court of Vienna, FN444696s), with no disclosed external investment or public listing.

Name

Barracuda Music GmbH

Legal name

Barracuda Music GmbH

Website

https://barracudamusic.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Barracuda Music GmbH is a Vienna-based Austrian music event promoter that organizes concerts and festivals across Austria and parts of Central/Southeast Europe through branded festival properties (Nova Rock, FM4 Frequency) and genre-specific sub-brands, serving live music fans via ticketing through CTS EVENTIM's oeticket platform.

Ownership category

akta.pro rank

Product category

Live Entertainment Concert and Festival Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Concert promotion
• Live event organization
• Music festival booking
• Live entertainment promoter
• Ticket sales management

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, festivals, and live music events organized or promoted by Barracuda Music. Tickets are sold through their website and third-party ticketing platforms.
2. Event Organization Services: Organizing and promoting live music events including their own branded festivals (Nova Rock, FM4 Frequency, Clam Rock, Forestglade, Lovely Days, Butterfly DANCE!) and concert series.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Barracuda Music GmbH is a Vienna-based concert and festival promoter that organizes, books, and markets live music events across Austria. It sells tickets directly to consumers through its own website and via CTS EVENTIM's oeticket platform, operating multiple branded festivals (Nova Rock, FM4 Frequency, Clam Rock, Forestglade, Lovely Days, Butterfly DANCE!) and genre-specific sub-brand event series covering hip hop, heavy metal, indie, jazz and blues, comedy and podcasts.

Product overview

Barracuda Music GmbH is an Austrian music event promotion and artist booking company based in Vienna. The company operates as a multi-brand platform consisting of a primary brand (Barracuda Music) and several specialized sub-brands targeting different music genres and event types. The portfolio includes Beat the Fish (Hip Hop), Clam Live (concerts at Burg Clam), Festung Kufstein Live (fortress venue events), FM4 Indiekiste (indie music), Mind over Matter (heavy metal/hardcore), Outspoken (podcasts and comedy), and The Nova Jazz & Blues Nights (jazz and blues). The company organizes concerts, festivals, and live events across Austria and neighboring countries.

Differentiator

Problem solved

Functional benefit

Brands

• Beat the Fish: Hip Hop music event promotion
• Clam Live
• FM4 Indiekiste
• Mind over Matter
• Outspoken
• The Nova Jazz & Blues Nights
• Festung Kufstein Live

Products and services

• Barracuda Music concerts and tours Primary branded concert and tour promotion service covering rock, metal, pop and other genres for music fans across Austria.
• Nova Rock festival Multi-day rock festival held at Pannonia Fields (Nickelsdorf) in Austria, marketed as a flagship Barracuda Music festival property.
• FM4 Frequency festival Multi-day music festival held at VAZ St. Pölten in Austria, focused on alternative, rock, hip hop and electronic music.
• Clam Live concert series at Burg Clam Outdoor concert series held at Burg Clam castle venue in Austria, featuring rock and classic artists under the Clam Live sub-brand.
• The Nova Jazz & Blues Nights Jazz, funk, soul and blues live performance series at venues such as Burg Clam, featuring renowned international artists such as Van Morrison and Gregory Porter.
• Beat the Fish (Hip Hop events) Hip Hop music event series operated as a sub-brand, bringing hip hop culture to venues across Austria and Central/Southeast Europe.
• Mind over Matter (heavy music events) Heavy music (metal, hardcore, and related genres) event series and festival sub-brand, including Nova Rock and concerts by Deftones, Marilyn Manson, Heaven Shall Burn, and Electric Callboy.
• FM4 Indiekiste (indie music events) Indie music event series featuring alternative and independent artists, operating as a sub-brand of Barracuda Music.
• Outspoken (podcasts and comedy events) Sub-brand covering podcast recordings, comedy shows and related entertainment events, including touring productions such as "Was bisher geschah – Die große Tour 2027" at SiMM City.
• Festung Kufstein Live Live music event series held at the Festung Kufstein fortress venue in Austria.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CTS EVENTIM (oeticket)coreChannel Partner/ Reseller/ DistributorPrimary ticketing partnership with CTS EVENTIM Austria GmbH for digital ticket distribution through the oeticket platform and FANSALE secondary market. The oeticket app (OETICKET.Pass) is used for mobile ticket delivery and entry scanning. FANSALE enables authorized ticket transfers at face value.
• TOOL TOURING Inc.minorOthersIn individual cases, customer data (name, email) may be transferred to TOOL TOURING Inc. (USA) when ticket purchases involve consent for marketing communications from artists/bands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reset Production GmbH: Reset Production is an Austrian concert and festival promoter organizing events across multiple venues in Austria. They overlap directly with Barracuda's concert promotion activity and compete for the same Austrian live music audience.
• Konzertagentur Schallmeister GmbH: Schallmeister is a long-established Austrian concert promoter booking international and domestic artists across Austrian venues. They directly compete with Barracuda Music in the same Austrian concert market with a similar multi-genre approach.
• Semmel Concerts Entertainment GmbH: Semmel Concerts is a major German concert and event promoter with deep experience in classical, rock, and pop programming. They frequently route international artists through Germany and Austria, overlapping directly with Barracuda's concert booking business.
• FKP Scorpio Konzertgesellschaft: FKP Scorpio is a major European concert and festival promoter operating multiple festivals (Hurricane, Southside, Deichbrand) and concert tours across Germany and surrounding markets. Their festival portfolio and artist booking approach directly mirrors Barracuda Music's multi-festival model.
• DEAG Deutsche Entertainment AG: DEAG is one of Germany's leading live entertainment companies, producing concerts, tours, and festivals in the DACH region. They directly compete with Barracuda Music for touring artists, festival sponsorships, and Austrian/German audience share.

Broad incumbents

• AEG Presents: AEG Presents is a major global concert promoter and venue operator (including Anschutz Entertainment Group venues). They route major international tours through European markets and represent overlapping artist talent, making them a broad incumbent competitor.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating globally with concert promotion, ticketing (Ticketmaster), and artist management. As a broad incumbent, they compete with Barracuda for international touring routing decisions that pass through Austria.
• CTS EVENTIM: CTS EVENTIM is Europe's largest ticketing and live entertainment company, operating both a ticketing platform (oeticket) and a live entertainment promotion division. They are Barracuda's primary ticketing partner while also competing in concert promotion across Europe, making them a broad incumbent with overlapping scope.

Regional players

• Chimperato Live Srl: Chimperato Live is an Italian concert promoter operating primarily in the Italian market. They are a regional peer offering comparable concert promotion services in a different geography but serving some of the same international touring acts.
• Wiener Stadthallen Betriebsgesellschaft: Wiener Stadthalle is one of Austria's largest event venues, hosting concerts, festivals, and major touring acts in Vienna. While primarily a venue operator rather than promoter, they compete for the same artist routing decisions and Viennese live event audience as Barracuda Music.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barracuda-music-gmbh-austria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barracuda Music GmbH