Barrie Ford

What Barrie Ford does

Barrie Ford is a privately held, single-location Ford Motor Company franchise dealership headquartered at 55 Mapleview Drive West, Barrie, Ontario, serving Barrie and Simcoe County. The company has operated for over 23 years and has earned the Ford Motor Company President's Award for 21 consecutive years, placing it among the top-performing Ford dealers in Canada on customer satisfaction metrics. The dealership sells the full Ford lineup — trucks (F-150, F-150 Lightning, F-250/F-350 Super Duty, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), commercial vans (Transit, Transit Connect, E-Transit), and performance vehicles (Mustang, Mustang Mach-E) — alongside certified pre-owned inventory.

The business operates an omnichannel model combining a physical showroom with online vehicle sales, a virtual showroom offering 7-day money-back guarantees, and complimentary service pick-up and delivery. Supporting departments include service, parts, collision, tire, and a commercial vehicle centre. Revenue streams span new and pre-owned vehicle sales, service and maintenance, parts, financing and insurance products (arranged through partner lenders), commercial fleet contracts, and a portfolio of protection products (Xzilon paint protection, Tricor anti-theft, Tricare interior, rust and corrosion treatments, Vehicle Armour, Ultimate Detail) plus Ford Protect extended service plans. Customers include individual consumers across Simcoe County plus a commercial/fleet segment served by a dedicated Commercial Fleet Manager, with specialty programs for first-time buyers, newcomers, and recent graduates extending credit access.

The underlying technology stack is standard automotive retail: dealer management systems for sales, service, and parts; online scheduling and e-commerce for vehicle purchases; FordPass connected vehicle integration (Ford-built, not proprietary); and integrations with AutoIQ for the virtual showroom and CARFAX Canada for vehicle history. Marketing and analytics rely on Google Analytics, Facebook Pixel, and Microsoft Ads. The dealership has no disclosed AI/ML capabilities, no public API, and no proprietary software IP; differentiation rests on the Ford franchise itself, local execution, and sustained customer experience performance.

Name

Barrie Ford

Legal name

Barrie Ford

Website

https://barrieford.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Barrie Ford is a privately held Ford franchise dealership in Barrie, Ontario, selling new and pre-owned Ford vehicles, commercial fleet vehicles, parts, service, and protection products to individual consumers and businesses across Simcoe County.

Ownership category

akta.pro rank

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including trucks (F-150, F-250, F-350, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), and electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit). Primary revenue stream with negotiated pricing and financing options.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles across all segments including cars, SUVs, trucks, and commercial vehicles.
3. Service and Maintenance: Vehicle servicing including oil changes, tire services, brake service, alignment, collision repair, and routine maintenance. Includes cooling service promotions and winter preparation services.
4. Parts Department: Sales of genuine Ford parts, accessories, and components. Includes tire packages, performance parts, and Ford Protect extended service plans.
5. Financing and Insurance Products: Vehicle financing through partnerships with lenders, credit insurance, walkaway insurance, and extended warranty/coverage products (Ford Protect Plans).
6. Commercial Fleet Services: Fleet enterprise services, upfitting, and commercial vehicle sales with dedicated fleet manager support for business customers.
7. Protection Products: Vehicle protection products including Xzilon paint protection, interior protection (Tricare), anti-theft systems (Tricor), cosmetic rust warranty, underbody protector, and interior protection packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Barrie Ford is an authorized Ford franchise dealership that sells new Ford vehicles (F-150, Bronco, Mustang Mach-E, Explorer, and the full Ford lineup including EVs and commercial vans), pre-owned/certified pre-owned vehicles, and provides full-service automotive support including routine maintenance, collision repair, genuine Ford parts, tires, vehicle financing/leasing, and protection products. It serves individual consumers and commercial fleet customers in Barrie, Simcoe County, and surrounding Ontario regions, with both in-person showroom experiences and online/virtual purchasing options including home delivery.

Product overview

Barrie Ford is a Ford Motor Company franchise dealership operating as a single-location automotive retailer. The core offering is the sale of new Ford vehicles spanning trucks (F-150, F-150 Lightning, F-250/F-350 Super Duty, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), commercial vans (Transit, Transit Connect, E-Transit), and performance cars (Mustang, Mustang Mach-E). The portfolio includes both gas/diesel vehicles and electrified options (hybrid, plug-in hybrid, and battery electric). Supporting services include a full service and parts department, collision centre, commercial vehicle centre, tire centre, and body shop. Protection and accessory products include Xzilon paint protection, Tricor anti-theft systems, Tricare interior protection, rust/corrosion treatments, Vehicle Armour, and Ultimate Detail Package. Extended coverage is provided through Ford Protect Plans (PremiumCARE, ExtraCARE, BaseCARE, PowertrainCARE, DieselCARE). Additional services encompass vehicle financing/leasing, trade-in valuation, FordPass connected vehicle platform, and a virtual showroom for online purchasing with home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles
• Pre-Owned Vehicles
• Service & Maintenance
• Parts Department
• Collision Centre
• Commercial Vehicle Centre
• Tire Centre
• Financing & Leasing Services
• Ford Protect Extended Service Plans
• Xzilon Exterior Paint Protection
• Interior Protection (Tricare)
• Tricor Anti-Theft Protection
• Ultimate Detail Package
• Virtual Showroom
• Door Crashers (Clearance Specials)
• Rust and Corrosion Protection

Quantifiable outcome

• 21 consecutive years earning Ford Motor Company President's Award for customer service and satisfaction

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership representing the Ford brand. Operates under Ford Motor Company franchise agreement to sell new Ford vehicles, Genuine Ford parts, and Ford Protect extended service plans. Subject to Ford quality standards and brand requirements.
• AutoIQcoreTechnology or IntegrationVirtual showroom and online sales platform provider. Powers the 7 Day Money Back Guarantee program and virtual test drive capabilities. Used for vehicle appraisal and live auction services.
• FordPasscoreTechnology or IntegrationConnected vehicle app and platform by Ford. Enables remote vehicle control, vehicle status monitoring, Wi-Fi hotspot management, roadside assistance, and FordPass Rewards loyalty program for Ford customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Zanchin Automotive Group: Major Canadian automotive dealership group with significant Ontario presence across multiple OEM franchises. Comparable as a multi-franchise dealer group with similar consumer and commercial vehicle retail, service, and parts operations in the Ontario market.
• Pfaff Automotive Partners: Ontario-based automotive dealership group with multiple OEM franchises and full-service operations. Comparable as a regional multi-franchise dealer competing in the same Ontario market with similar service, parts, and F&I monetization.
• The Humberview Group: Ontario-based privately held automotive dealership group operating Ford and other franchise stores in the Greater Toronto Area and surrounding regions. Comparable as a regional Ford franchise operator with full-service retail and commercial fleet offerings, competing for the same Southern Ontario customer base.

Emerging players

• Driveway (Canada Drives): Canadian online vehicle retailer offering home delivery, trade-in, and financing across Canada. Comparable as a digital-first alternative competing for the same online car shoppers Barrie Ford targets via its virtual showroom.
• Clutch Technologies: Canadian online used car retailer with home delivery and financing. Comparable as a digital competitor for online pre-owned vehicle shoppers that Barrie Ford's virtual showroom is also designed to capture.

Others

• AutoTrader.ca: Canada's leading online automotive marketplace connecting buyers and sellers including dealer inventory. Comparable as the dominant digital channel Barrie Ford relies on for top-of-funnel vehicle discovery alongside its own website and paid search.
• Ford Motor Company of Canada: National Ford brand owner and franchisor in Canada. Comparable as the OEM partner whose products, brand, franchise standards, and EV roadmap directly determine Barrie Ford's product mix, marketing, and long-term competitiveness.

Broad incumbents

• CarMax: Largest used vehicle retailer in North America with a Canadian presence, specializing in used car sales, financing, and trade-ins. Comparable to Barrie Ford's pre-owned business as a competitor in used vehicle retail and a benchmark for digital used-car purchasing experience.
• Dilawri Group: One of Canada's largest privately owned automotive groups with dozens of franchise dealerships including Ford. Comparable as a multi-location franchised dealer with similar consumer/commercial mix, OEM franchise structure, and full-service departments (sales, service, parts, collision).
• AutoCanada Inc. Publicly traded Canadian automotive dealership group operating multiple franchise rooftops across Canada, including Ford franchises. Highly comparable as a multi-brand, multi-location franchised dealer competing in the same Canadian retail automotive market with similar service, parts, and F&I revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/barrieford
• YouTubeyoutube.com/channel/UCoofRUNPD1QbQKz5Wl9p28Q
• Facebookfacebook.com/BarrieFordCanada
• Instagraminstagram.com/barrie_ford/?hl=en
• LinkedInlinkedin.com/company/barrie-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrie Ford