Barrio

What Barrio does

Barrio is a privately held Latin cuisine restaurant and tequila bar group operating three physical locations in the Minneapolis–St. Paul metropolitan area under the parent identity Barrio Restaurant Group. Founded in 2008 on Nicollet Mall in downtown Minneapolis, the company has since expanded to a suburban Edina location and a third unit branded Cocina del Barrio at MSP Airport Terminal 2. The core product is scratch-made Latin American cuisine (tacos, enchiladas, burritos, small plates) paired with an extensive bar program featuring 100+ varieties of tequila and mezcal and 10 house margarita variations, supported by daily happy hour programming to drive off-peak traffic.

The business model is a hybrid of dine-in restaurant sales, bar/alcohol sales, catering, and ancillary services. Revenue is generated through unit-based menu pricing (small plates $5.5–$18, mains $22–$30, cocktails $10–$15), with happy hour discounting (Mon–Fri 3–6pm, Mon–Thurs 10pm–Close) used as a demand-shaping tool. Catering is priced via family-style portions (e.g., $52–$55 serving 3–4) and delivered/served at customer locations. The company runs no proprietary mobile app and no first-party e-commerce infrastructure; instead, it leverages a stack of third-party SaaS platforms — ChowNow for online ordering, Resy for reservations, and ezCater for catering — to handle digital demand capture.

Go-to-market is direct-to-consumer across four customer segments: individual diners and social guests (primary), corporate and business-event clients, catering customers (office and home), and private-event groups (capacity up to 70 at Edina, with a mezzanine for private events in Minneapolis). Customer acquisition relies on organic social media (Twitter, Facebook, Instagram), a content website (barriotequila.com), email for order support, and platform-driven discovery via Resy and ezCater. The company also operates a gift card program redeemable across locations, currently sold only via phone. No parent company, funding rounds, M&A activity, or executive team disclosures are present in the data.

Name

Barrio

Legal name

Barrio

Website

https://barriotequila.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Barrio is a privately held Latin cuisine restaurant and tequila bar group operating three locations in the Minneapolis–St. Paul metro area, serving individual diners, private-event guests, and corporate catering customers with scratch-made food and an extensive agave spirits program.

Ownership category

akta.pro rank

Product category

Latin American Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Bars & Pubs (Non-Music) (MPAGAIAC), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Latin American restaurant
• Tequila bar
• Margarita cocktails
• Restaurant catering
• Private event dining

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dining Sales: Revenue from food and beverage sales at three physical restaurant locations including dine-in service during operating hours (typically 10am-1am depending on location and day). Menu includes Latin cuisine such as tacos, enchiladas, burritos, salads, and small plates.
2. Alcohol Sales: Significant revenue stream from bar sales including 100+ varieties of tequila and mezcal, 10 house margarita variations, cocktails, beer, and wine. Happy hour specials drive foot traffic during off-peak hours (3-6pm Mon-Fri, 10pm-Close Mon-Thurs).
3. Catering Services: Corporate and personal catering services including party platters, build-your-own taco bars, and boxed lunches. Orders are delivered and set up at customer locations. Processed through direct contact and ezCater platform.
4. Online Ordering: Direct online ordering for pickup and delivery through the website, powered by ChowNow platform. Enables direct-to-consumer food sales outside of dine-in experience.
5. Gift Cards: Gift card sales provide upfront revenue that is redeemed when customers make purchases at any Barrio location. Gift cards can be used for check and tip payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Barrio operates Latin cuisine restaurants and tequila bars across three Minneapolis–Saint Paul locations (Downtown Minneapolis, Edina, and MSP Airport Terminal 2 under the Cocina del Barrio banner). The core offering pairs scratch-made Latin food with a large agave-spirits program (100+ tequila and mezcal varieties) and 10 house margarita variations. Supplementary paid offerings include catering, private events, and gift cards.

Product overview

Barrio is a Latin cuisine restaurant and tequila bar operating as a single unified brand with multiple physical locations in the Minneapolis/St. Paul metro area. The company operates three distinct restaurant locations: Downtown Minneapolis (on Nicollet Mall), Terminal 2 at MSP Airport (branded as Cocina del Barrio), and Edina. The product portfolio includes in-restaurant dining services, online ordering and delivery via ChowNow integration, catering services for events, private event hosting capabilities, and gift card programs. The core offering centers on authentic scratch-made Latin cuisine paired with an extensive tequila and mezcal selection (100+ varieties) and 10 house margarita variations. Happy hour specials are available daily (3pm-6pm Mon-Fri, 10pm-Close Mon-Thurs).

Differentiator

Problem solved

Functional benefit

Brands

• Barrio Minneapolis: Downtown Minneapolis location on Nicollet Mall serving Latin cuisine and tequila.
• Barrio Edina
• Cocina del Barrio

Products and services

• Barrio (Downtown Minneapolis – Nicollet Mall) Sit-down Latin cuisine restaurant and tequila bar serving scratch-made Latin food, 100+ tequila and mezcal varieties, and 10 house margarita variations to dine-in guests in Downtown Minneapolis.
• Cocina del Barrio (MSP Airport Terminal 2) Airport-branded Latin cuisine outlet under the Barrio family, serving the brand's core Latin food and beverage offerings to travelers at MSP Terminal 2.
• Barrio (Edina) Suburban Latin cuisine restaurant and tequila bar serving scratch-made Latin food, tequilas, mezcals, and house margaritas to Edina-area diners.
• Barrio Catering Full-service off-premise catering delivering Barrio's Latin cuisine and beverage program for corporate events, private parties, and group occasions.
• Private Events Hosted private event experiences at Barrio venues, providing customized Latin food and bar service for celebrations and corporate functions.
• Barrio Gift Cards Prepaid gift cards redeemable across Barrio locations, sold through the brand's online channels.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Northside BoxingminorStrategic or Co-development PartnerNorthside Boxing is a local non-profit organization based out of North Minneapolis. Barrio Restaurant Group is proud to be affiliated with Northside Boxing. Northside Boxing is a gym that provides a safe place for inner city youth to learn discipline and compassion, physical fitness and self-confidence. Located in a converted vacant fire station in North Minneapolis, the facilities include boxing equipment, gym and fitness equipment, community kitchen, and community garden. Classes are held Monday-Thursday with open gym on Fridays, each session ending with a healthy meal provided from local vendors. Barrio supports this organization as part of their philanthropy initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Barrio_Mpls
• Facebookfacebook.com/BarrioTequilaBar
• Instagraminstagram.com/barriotequila
• LinkedInlinkedin.com/company/barrio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrio