Barrow in Furness

What Barrow in Furness does

2day Microportals is a UK private limited company that operates a network of community-focused microportal websites for individual towns across the United Kingdom. The Barrow in Furness portal is one such site, serving the LA14 postcode area across Lancashire and Cumbria and aggregating local information spanning transport, events, accommodation, dining, shopping, sport, weather, news, and community resources into a single town-level destination. The underlying platform is a web-based community information portal, with the parent entity headquartered at a Devon (PL19) address and operating with a small staff of 9 employees.

Functionally, the product is a long-standing (founded 2004) hyper-local directory and information hub positioned for residents and visitors of Barrow in Furness who need consolidated access to town-level information. It functions as a community magazine-style portal rather than a transactional marketplace, with content curation and listing aggregation forming its core value proposition. There are no indications of advanced technology layers, mobile-first product investment, or platform extensibility beyond the established portal template.

The revenue model is centered on local advertising subscriptions sold to small and local businesses in the catchment. Entry-level subscriptions are priced from £0.72 per week (~£37.50 annually), implying a long-tail SMB customer base with low contract values. No funding rounds, partnerships, enterprise contracts, or alternative revenue streams were disclosed. The portal is also being actively marketed for sale to a prospective new owner, suggesting the current operator sees limited standalone growth runway for this specific asset.

Name

Barrow in Furness

Legal name

2day Microportals

Website

https://barrowinfurness.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

2day Microportals operates community information microportals across UK towns; the Barrow in Furness portal aggregates local business listings, events, news, and services for residents and visitors in the LA14 postcode area, monetized through low-priced local advertising subscriptions.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Barrow in Furness is a community information microportal serving the LA14 postcode area, operated on the 2day Microportals platform. It aggregates and publishes local news, events, reviews, business listings, accommodation, dining, shopping, sport, weather, and community resources in one centralized web destination. The portal also sells low-cost local, regional, and national advertising placements to businesses and individuals seeking exposure to the Barrow in Furness audience.

Product overview

Barrow in Furness operates as a single community information portal built on the 2day Microportals platform. The platform provides a unified microportal system offering 3-click access to local and global information, including live local data on transport, what's on, accommodation, eating out, shopping, sport, religion, and weather, as well as comprehensive reference and resource sections covering TV, radio, online shopping, route planning, health, education, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• 2day Microportals Platform (Barrow in Furness Community Information Portal) Web-based community information portal providing 3-click access to local Barrow in Furness (LA14) information including transport, what's on, accommodation, eating out, shopping, sport, religion, weather, plus reference sections covering TV, radio, online shopping, route planning, health, education, and more. Targeted at local residents and visitors seeking consolidated local information.
• Local Advertising Placements Self-serve advertising placements on the Barrow in Furness microportal available locally (LA14), regionally across Lancashire, or nationally across the UK. Advertisers can create focused ads and update them at any time, with annual billing starting from £37.50 per year (from £0.72 per week). Targeted at local businesses, trades, and organizations seeking exposure to the Barrow in Furness community audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Scoot: UK online business directory that aggregates local business listings and advertising. Operates the same horizontal directory-plus-local-advertising model that 2day Microportals targets in each microportal town.
• Westmorland Gazette: Long-established regional newspaper covering Cumbria and the Furness peninsula, with an online portal. A direct competitor for local news readers and SME display advertisers in the Barrow-in-Furness area.
• In-Cumbria: Cumbria-focused local news portal run as part of a regional press group. Overlaps directly with the Barrow in Furness microportal on local news, what's on, jobs and property content for the same geographic audience.
• Cumbria Crack: Independent hyperlocal Cumbria news and community site. Competes head-to-head for local readership and SME advertising spend in Barrow-in-Furness and the wider Cumbria catchment served by the 2day Microportals platform.
• CumbriaLive: Regional online news and community site covering Cumbria, including Barrow-in-Furness. Directly competes for the same local news, events and community-information audience and advertiser base that the 2day Microportals Barrow in Furness site targets.
• The Mail (Barrow): Local Barrow-in-Furness newspaper published by Newsquest, with a digital presence. Directly competes with the 2day Microportals Barrow in Furness portal for community news and local advertising revenue.
• Thomson Local: Long-standing UK local business directory serving SMBs and consumers searching for local services. Closely comparable business model to the 2day Microportals directory sections across the UK.

Broad incumbents

• Yelp: Global local-business review and discovery platform operating in the UK. Competes with the reviewed local services, eating out and shopping sections of the Barrow in Furness portal for both users and paying advertisers.
• Nextdoor: Global neighbourhood-based community platform with deep UK penetration. Addresses the same core use case — local information, recommendations and community news — but with vastly greater network effects and a richer product.
• Yell.com: UK's leading online business directory and local search platform. Operates a much broader version of the local business-listing and advertising model that Barrow in Furness microportal provides, and dominates the category at national scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/search
• LinkedInlinkedin.com/company/barrow-in-furness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrow in Furness