The Butcher The Baker & The Ice Cream Maker

What The Butcher The Baker & The Ice Cream Maker does

Barton Marina operates as a 300+ berth inland marina on the Trent & Mersey Canal near Burton-on-Trent, Staffordshire, and is the anchor asset of the Lakeland Leisure Estates network of five UK inland marinas (alongside Saul Junction Marina in Gloucestershire, Tattenhall Marina in Cheshire, Roydon Marina Village in Essex and Great Haywood Marina in Staffordshire). The site, billed as the first Lakeland Leisure marina permitted for residential moorings, offers leisure, long-term and residential berthing for narrowboats from 40–70 feet, with electric-gate access, on-site modern facilities and transparent annual/short-stay pricing. It is also a destination estate with on-site dining (Waterfront Pub, Thai Marina, Apple Tree Coffee), cinema (Red Carpet), Gallery Three, a butcher-baker farm shop and a hair-loss clinic, creating a community of moorers, visitors and day-trippers.

Underlying technology is light: the company runs the Harbour Assist cloud marina-management platform for customer portal and booking workflows, and the boat-sales site lists 111 vessels with filtering, photography, viewing forms and embedded Marine Finance calculators. The core product portfolio comprises (i) recurring mooring subscriptions across the five-marina network, (ii) transactional brokerage through Lakeland Leisure Boat Sales for new builds, pre-owned narrowboats, widebeams and cruisers, (iii) pay-as-you-go workshop services operated by Great Haywood Marine Services (minor engine £195, major engine £235, anodes £90, blacking £13.50/ft, slipway £150–£300), (iv) the Roam Free reciprocal-mooring benefit that lets annual moorers cross between the five marinas at no extra cost, and (v) a new Lakeland-owned product line led by the £165,500 Lakeland 57 cruiser-stern narrowboat. Marketing is event-led (Crick Boat Show, Narrowboat Natter, Taster Days) and supported by an editorial blog, Mailchimp email captures and Instagram.

Revenue mechanics blend subscription (mooring contracts), transaction fee (boat brokerage), professional services (workshop), and ancillary amenity rents. The customer mix is split across leisure boaters, liveaboard residential moorers and boat buyers/sellers, with no single anchor customer. A material data caveat applies: the firmographics record filed against "The Butcher The Baker & The Ice Cream Maker" lists 6 employees and references bartonmarina.co.uk, but the substantive operational data describes a multi-site, multi-service marina operation — readers should treat headcount and any inferred per-employee economics accordingly.

Name

The Butcher The Baker & The Ice Cream Maker

Website

https://bartonmarina.co.uk

Company type

Private

Headcount range

1–10 employees

Short description

Barton Marina is a 300+-berth inland marina on the Trent & Mersey Canal in Staffordshire, the anchor of the five-site Lakeland Leisure Estates network, offering residential and leisure moorings, boat brokerage, on-site workshop services and a Roam Free reciprocal-mooring scheme for narrowboats and widebeams across the UK.

Ownership category

akta.pro rank

Product category

Artisan Food Shop

NAICS

Meat Retailers (445240), Baked Goods Retailers (445291), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Artisanal & Craft Bakeries (CRAHAGAA), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

Keywords

• Artisan food retail
• Specialty butcher shop
• Artisan bakery goods
• Ice cream manufacturing
• Farm shop services

Headquarters

HQ city

Barton-under-Needwood, Burton upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Boat Sales Brokerage: Professional boat sales service handling the complete sale process including valuations, photography, listings, viewings and paperwork. Offers new and pre-owned narrowboats, widebeams, and cruisers.
2. Residential and Leisure Moorings: Over 300 secure berths with options for short-term, long-term, and residential moorings. Monthly, quarterly and annual rates available plus visitor moorings for cruisers.
3. Workshop Services: On-site boat repairs and servicing including minor engine service (£195), major engine service (£235), anodes (£90), blacking (£13.50 per ft), slipway (£150-£300).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Butcher The Baker & The Ice Cream Maker is a small artisan farm shop located at Barton Marina on the Trent & Mersey Canal in Staffordshire. It combines three specialty food categories under one retail outlet: butcher meats, baked goods, and ice cream, serving marina visitors, leisure and residential boaters, and the surrounding local community.

Product overview

Barton Marina operates as a single-location marina business offering a portfolio of interconnected services centered around boat moorings and sales. The core offering includes residential and leisure moorings at Barton Marina (with over 300 berths), supported by on-site boat sales brokerage (Lakeland Leisure Boat Sales) and workshop services (Great Haywood Marine Services). The Roam Free scheme adds value by providing free visitor moorings across Lakeland Leisure's UK-wide marina network. Supporting services include a blog for boating education and local area amenities information.

Differentiator

Problem solved

Functional benefit

Products and services

• Butcher Meats Fresh butcher meats prepared and sold in-store at Barton Marina, serving individual customers seeking locally sourced meat products for consumption at home, on board, or as part of a marina visit.
• Baked Goods Artisan baked goods produced and sold in-store at the Barton Marina farm shop, targeting walk-in visitors, marina users, and local residents who want freshly prepared bakery items.
• Ice Cream Ice cream made and sold at the Barton Marina farm shop, available as a takeaway treat to marina visitors and local customers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Kingsground NarrowboatscoreStrategic or Co-development Partner · 27 May 2024Partnership with Kingsground Narrowboats for custom narrowboat builds. The award-winning 'Highgrove' (2024) was built by Kingsground exclusively for Lakeland Leisure Estates, featuring luxury design and eco-friendly materials. Kingsground are currently working on a jaw-dropping widebeam.
• Great Haywood Marine ServicescoreImplementation/ SI/ Consulting PartnerRuns the on-site workshop at Barton Marina providing boat repairs, engine services, blacking, and slipway services. Experienced and friendly team.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/the-butcher-the-baker-&-the-ice-cream-maker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Butcher The Baker & The Ice Cream Maker