Holiday Inn Resort Baruna Bali

What Holiday Inn Resort Baruna Bali does

Holiday Inn Resort Baruna Bali is a 193-key beachfront resort located on Jerman/Tuban Beach in South Kuta, Bali, approximately 10 minutes from I Gusti Ngurah Rai International Airport. It operates as a franchised property within the IHG Hotels & Resorts portfolio, distributing through IHG's central reservation system, the IHG mobile app, and the IHG One Rewards loyalty program. The resort is positioned for three primary segments: families with children (anchored by Rascals Kids' Club, KidSuites, and a Kids Stay & Eat Free program), corporate MICE (Cinnamon Ballroom seating 250, multiple meeting rooms, and a 4,332.7 sqm Baruna Lawn Garden accommodating up to 1,000 guests), and Indian destination weddings (with dedicated culinary and ceremonial support). It functions as a dual-property ecosystem with the adjoining 192-room Holiday Inn Express Baruna Bali, which provides overflow and value-tier capacity for event organizers.

Revenue is generated across rooms, four F&B outlets (ENVY beachfront, Palms all-day, Flavaz cafe, Pool & Bar) plus 24-hour in-room dining, Tea Tree Spa (five treatment rooms), venue rentals and catering, and packaged offerings (All-Inclusive, Family Getaway, Government/Corporate Rate, Indian wedding packages). Distribution is hybrid: direct bookings via the resort website and IHG channels for leisure, B2B sales for corporate MICE and government, and travel-trade/OTA partnerships for group and excursion bookings. Tech stack is standard IHG — centralized PMS, CRS, revenue management, and loyalty integration — with on-property AV in the Cinnamon Ballroom. The asset is independently owned and operated under franchise; no venture or private equity capital structure is disclosed for the property itself.

Name

Holiday Inn Resort Baruna Bali

Legal name

Holiday Inn Resort Baruna Bali

Website

https://barunabali.holidayinnresorts.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Holiday Inn Resort Baruna Bali is a 193-key beachfront family resort in South Kuta, Bali, operating under the IHG Hotels & Resorts franchise and serving leisure families, corporate MICE, and Indian wedding segments through the IHG global distribution network.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Beachfront resort hospitality
• Family resort accommodations
• MICE event venues
• Destination wedding services
• Spa wellness services

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue stream from 193 contemporary guest rooms and suites. Room categories range from Standard Rooms (30 sqm) to 4-Bedroom Beachfront Private Pool Villa (500 sqm). Revenue generated through direct bookings, IHG channels, and OTAs.
2. Food & Beverage: Four dining venues: ENVY (beachfront restaurant), Palms Restaurant (all-day dining), Flavaz (café), and Pool & Bar (swim-up bar). 24-hour in-room dining service. Revenue from cover charges, à la carte dining, beverages, and catering.
3. Spa Services: Tea Tree Spa Baruna with five treatment rooms offering massages, body treatments, facials. Revenue from spa treatments, packages, and retail products.
4. MICE & Events: Meeting and event venues including Cinnamon Ballroom (up to 250 delegates), multiple meeting rooms, Baruna Lawn Garden (up to 1000 guests), and Rooftop Function Space (60 guests). Revenue from venue rentals, catering, audiovisual equipment, and event coordination services.
5. Wedding Packages: Customizable wedding packages including beachfront, garden, and ballroom venues. Revenue from venue setup, catering, décor, entertainment, and coordination services for Indian weddings and other celebrations.
6. All-Inclusive Packages: All-inclusive escape packages combining accommodation, meals (breakfast, lunch, dinner), free-flow drinks, spa treatments, and airport transfers. Flat per-person pricing model.
7. Day Pass & Recreation: Bali Pre-Flight Day Pass and day-use packages for non-guests. Revenue from spa treatments, dining, and pool access for day visitors.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Holiday Inn Resort Baruna Bali is a beachfront family-friendly resort in Kuta, Bali operating 193 contemporary guest rooms and suites under the IHG Hotels & Resorts franchise. The resort provides accommodation, four dining venues (ENVY, Palms, Flavaz, Pool & Bar), Tea Tree Spa with five treatment rooms, MICE facilities including a 250-delegate ballroom and 1,000-guest beachfront lawn, and specialized packages for Indian weddings, family vacations, corporate events, and government travelers, complemented by Kids Stay & Eat Free programs and Rascals Kids' Club.

Product overview

Holiday Inn Resort Baruna Bali is a family-friendly beachfront resort in Kuta, Bali, operated under IHG Hotels & Resorts with 193 contemporary guest rooms and suites. The resort operates as a unified hospitality offering with interconnected service pillars: accommodation (standard rooms to 4-bedroom beachfront villas), dining (ENVY beachfront restaurant, Palms all-day dining, Flavaz café, Pool & Bar, 24-hour in-room dining), wellness (Tea Tree Spa Baruna with treatment rooms and outdoor bales), recreation (Rascals Kids' Club, pools, direct beach access), and events (Cinnamon Ballroom, meeting rooms Vanilla/Peppercorn/Nutmeg, Baruna Lawn Garden, Rooftop Function Space, Pre-Function area, Garden at Tea Tree Spa). The resort also offers specialized packages including All Inclusive, Family Getaway, MICE facilities, and Indian wedding services, with complimentary amenities including airport transfers, Wi-Fi, and parking.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Inn Resort Baruna Bali Accommodation

Quantifiable outcome

• 4.7/5 guest satisfaction rating from 1,441 verified reviews
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IHG Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHoliday Inn Resort Baruna Bali operates as a franchise under IHG Hotels & Resorts. The partnership provides global distribution through IHG's 6,000+ property network, access to IHG One Rewards loyalty program (100+ million members), central booking technology, revenue management systems, and worldwide brand marketing. IHG provides operational standards, training, and quality assurance frameworks.
• Holiday Inn Express Baruna BalicoreStrategic or Co-development PartnerSister property within the same resort complex. Holiday Inn Express Baruna Bali offers 192 additional rooms at value-oriented price points. The dual-property arrangement provides flexible accommodation options for event organizers, allowing executives and VIPs at the Resort while accommodating larger groups at the Express property. Both properties share the resort complex with access to all meeting venues and dining.
• DiscovaminorChannel Partner/ Reseller/ DistributorThird-party travel agent located on the hotel premises. Discova provides local water sports bookings, Bali excursions, and tour arrangements for resort guests. Acts as an on-site concierge service for adventure activities and island tours.
• Bali Team Building VendorsminorImplementation/ SI/ Consulting PartnerProfessional team building service providers partnered with the resort to deliver customized team building activities for corporate groups. Vendors specialize in activities tailored to different group sizes and organizational objectives, utilizing both indoor facilities and outdoor settings at the resort.
• Indian Wedding PlannersminorImplementation/ SI/ Consulting PartnerThird-party wedding specialists who provide end-to-end Indian wedding planning services at the resort. Planners assist with traditional décor arrangements, coordination with local pandits and priests, sacred fire ceremony setup, and management of complex multi-event schedules typical of Indian weddings.
• Bali Ocean SurfminorGTM or Marketing PartnerSurf school partner offering lessons to resort guests. Part of the All-Inclusive Package benefits including up to 20% discount on surf classes. Provides water sports activities complementary to the beachfront resort experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ayodya Resort Bali: Large beachfront resort in Nusa Dua with 537 rooms, multiple F&B venues, MICE facilities, and beachfront wedding lawns. Comparable family-friendly full-service resort product targeting leisure, events, and weddings in Bali.
• The Westin Resort Nusa Dua, Bali: Marriott-affiliated beachfront resort in Nusa Dua with family amenities, multiple dining venues, spa, ballroom, and large event spaces. Competes for family leisure, MICE, and destination weddings on Bali's south coast.
• Hilton Bali Resort: Full-service beachfront resort in Nusa Dua, Bali with multiple dining outlets, spa, family pools, and MICE venues targeting families, weddings, and corporate groups. Direct competitor for the same family beachfront, MICE, and Indian wedding segments in Bali.
• Discovery Kartika Plaza Hotel Bali: Beachfront resort in Kuta, Bali with rooms, suites and villas, multiple restaurants, spa, and MICE venues including a ballroom. Direct same-micro-market competitor for family leisure and MICE demand in Tuban/Kuta.
• Bali Garden Beach Resort: Family-oriented beachfront resort in Kuta, Bali with multiple pools, kids' facilities, dining venues, and event space. Directly comparable family-resort product in the same Kuta/Beachwalk micro-market.
• Pullman Bali Legian Beach: Upscale beachfront resort in Legian/Kuta, Bali operated by Accor, with family rooms, multiple restaurants, spa, and event space. Competes directly for family leisure, MICE, and wedding segments in the same Kuta-south Bali micro-market.
• Holiday Inn Express Baruna Bali: Adjacent sister property in the same Baruna Bali complex with 192 rooms, sharing the same beachfront, dining venues, MICE facilities, and IHG franchise. Operates at a different price point (value/express) but is treated as a single inventory pool for groups and events.
• voco Bali (formerly Holiday Inn Resort Benoa Bali): Beachfront resort in Tanjung Benoa, Bali under IHG's voco brand, formerly operated as Holiday Inn Resort Benoa. Comparable family-friendly resort in the same south Bali corridor with similar MICE and leisure positioning.
• Conrad Bali: Luxury beachfront resort in Tanjung Benoa, Bali with family facilities, multiple dining outlets, spa, and large event venues. Comparable full-service resort product targeting families, weddings, and corporate groups under a global hotel brand.
• Patra Bali Resort & Villas: Beachfront resort in Kuta/Tuban, Bali with family rooms, multiple F&B outlets, spa, and event venues. Direct competitor in the same Tuban/Jerman Beach micro-market for family leisure and group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-inn-resort-baruna-bali

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Resort Baruna Bali