Prime Design Sweden AB

What Prime Design Sweden AB does

Prime Design Sweden AB, operating commercially under the Baselight brand, is a Swedish manufacturer of portable, high-output LED light towers. Its core product portfolio includes the 420x (65,000 lumens at 36 kg), the higher-output 600x/600mx (95,000 lumens at 38 kg), and a MIL series engineered for military-grade applications, with ruggedized construction and proprietary optical/thermal design intended for field deployment.

The company sells primarily to military, defense, emergency services, construction, infrastructure, and event-sector end-customers. Revenue is generated through direct B2B enterprise/government sales supplemented by specialist channel partners, including Charly Defence for European defense distribution and a US partner enabling access to US military procurement. Pricing is quote-based and not publicly disclosed, reflecting a project-driven, contract-oriented sales motion rather than a standardized catalog model.

Recent commercial activity indicates active expansion across European and North American defense markets, supported by exhibitions (CEL Poland, Defence Expo Sweden), partnership deepening, and reference customers such as the US military and Potsdam Fire Brigade. The business is small, privately held, and remains pre-disclosure on revenue and headcount metrics, limiting visibility into absolute scale.

Name

Prime Design Sweden AB

Legal name

Prime Design Sweden AB

Website

https://baselight.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Design Sweden AB (Baselight) is a Swedish manufacturer of portable, military-grade LED light towers serving defense, emergency services, construction, and event customers via direct B2B sales and specialist channel partners.

Ownership category

akta.pro rank

Product category

Portable Industrial Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Portable LED light towers
• Area lighting solutions
• Military lighting equipment
• Emergency response lighting
• Portable lighting hardware

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Light tower hardware sales: Sale of portable LED light tower units including standard models (420x, 600x) and MIL series for military applications. One-time purchase model with optional accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prime Design Sweden AB designs and manufactures portable LED light towers under the Baselight brand, including the 420x, 600x, and MIL Series models, with one-minute single-person deployment and high-grade steel and aluminum construction. The company also sells supporting accessories such as the 320X Battery and Terrain Wheels, targeting military, emergency services, construction, infrastructure, and event sectors.

Product overview

Prime Design Sweden AB offers the Baselight platform—a portfolio of truly portable LED light towers designed for rapid deployment and rugged durability. The product line includes the 420x (65,000 lumens, 7,650 m² coverage) and 600x (95,000 lumens, 11,300 m² coverage) as core consumer/industrial models, plus the MIL Series engineered for military applications with enhanced robustness. The 320X Battery and Terrain Wheels serve as accessories that extend the system's portability and operational capability. All products are designed and manufactured in Sweden with high-grade steel and aluminum construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Baselight 420x Portable LED light tower providing 65,000 lumens to illuminate 7,650 m² at 5 lux, with 0-420W power consumption and 36 kg weight. Features a manual mast deployable by one person in under one minute. Designed for military, emergency services, construction, and event applications.
• Baselight 600x Portable LED light tower delivering 95,000 lumens to light 11,300 m² at 5 lux, with 0-670W power consumption and 38 kg weight. Features a manual mast reaching 4.4 metres above ground. Designed for larger area coverage in demanding environments.
• Baselight 600mx Portable light tower designed for demanding conditions, with capabilities similar to the 600x series but enhanced for rugged environments. Built with high-grade steel and aluminum construction.
• MIL Series Light Tower Military-adapted light tower series using robust and high-strength materials for intelligent, long-lasting area lighting in harsh and demanding conditions. Features anodized aluminum side panels and provides 45,000 to 95,000 lumens. Targeted at military and defense applications.
• 320X Battery Puncture-free and low-weight battery solution for portable light towers, designed for extended wireless operation in field conditions.
• Terrain Wheels Accessory wheels designed for traversing rough terrain, enhancing the portability of Baselight light towers in challenging environments.

Quantifiable outcome

• 420x lights up 7,650 m2 at 5 lux with 65,000 lumens; 600x lights up 11,300 m2 at 5 lux with 95,000 lumens
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Charly DefencecoreChannel Partner/ Reseller/ Distributor · 22 April 2026Expanded collaboration with Charly Defence, a defense sector partner. This partnership enhances Baselight's presence in the defense and military market, providing distribution and market access for military-grade portable lighting solutions.
• US PartnercoreChannel Partner/ Reseller/ Distributor · 13 April 2026US-based partner facilitating the company's large seven-figure SEK order from the US military. This partner enables market access and sales facilitation for US government defense contracts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wacker Neuson: German manufacturer of compact machinery and light equipment, including a mobile light tower product line sold to construction, municipal, and event markets. Comparable as a broad incumbent with portable lighting offering alongside a wider equipment portfolio.
• Generac Mobile Products: Offered by Generac (acquired by CCMP), this division provides mobile light towers, generators, and power solutions for industrial, construction, and rental markets. Comparable as a broad incumbent with more comprehensive product breadth than Baselight.
• Multiquip (MQ Power): US manufacturer of light towers, generators, and compaction equipment serving construction, rental, and industrial markets. Comparable as a broad incumbent with portable lighting offering and established North American distribution.
• Doosan Portable Power: Provides portable light towers, air compressors, and generators for construction and industrial customers globally. Comparable as a broad incumbent in portable/area lighting with extensive dealer and rental-fleet distribution.
• Atlas Copco: Global industrial equipment manufacturer with a broad portfolio that includes mobile light towers alongside compressors, generators, and construction tools. Comparable as a broad incumbent offering portable area lighting solutions to construction, events, and industrial buyers — overlapping with Baselight's non-defense verticals.

Direct peers

• Larson Electronics: US-based manufacturer of industrial and portable LED lighting, including portable tower lights, explosion-proof, and high-output LED solutions. Comparable as a specialist in portable/industrial LED lighting with overlap in military, construction, and emergency services customer segments.
• Allmand (Briggs & Stratton): US-based manufacturer of portable light towers (Maxi-Lite, Night-Lite) targeted at construction, oil & gas, mining, and event customers. Directly comparable to Baselight as a specialist portable light tower manufacturer with overlap in construction and industrial durability applications.
• Trime (Trime Group): UK-based specialist manufacturer of portable LED light towers (X-Solar, X-ECO, X-Chain) used across construction, events, and military applications. Directly competes with Baselight in the portable LED light tower category with similar specifications around LED output, deployment speed, and ruggedness.

Emerging players

• Progress Solar Solutions: US-based manufacturer of solar-powered mobile light towers for construction, events, and military applications. Comparable as an emerging player focused on portable LED lighting with emphasis on sustainable, off-grid operation — adjacent to Baselight's battery-powered option.

Others

• Sunbelt Rentals (light tower rental fleet): Large equipment rental company in North America with a substantial fleet of portable light towers from various manufacturers. Comparable as a downstream channel/rental operator that determines which portable light tower brands gain rental-fleet placement — a critical route-to-market for Baselight's non-defense verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prime-design-sweden-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Design Sweden AB