BASH KIDS CLUB

What BASH KIDS CLUB does

BASH Kids Club is a privately held, Chicago-based children's activity center and after-school care provider founded in 2021 by Ashley Rockwood, a professional dancer with 20+ years of teaching experience. The company operates from a dedicated studio at 3435-41 N Lincoln Avenue in Chicago's West Lakeview neighborhood, supplemented by an on-campus after-school program at Hamilton Elementary School. Its core offering is the After School Jam (ASJ) program, structured around four content pillars (Movement, Mindfulness, Art, Play), serving PreK through 5th grade students with 1:10 to 1:12 student-to-leader ratios from 2:30pm to 6:pm on weekdays. Hamilton Elementary ASJ enrollment has grown from 9 students at founding to over 100 registered students.

The company operates a diversified revenue model built on subscription-based after-school care (tiered from $100 to $365 per month across 1-5 day enrollments), one-time camp fees (Day Off Camps at $65-$100 per day, Summer Camp 2026 with themed weekly programming), event-based services (Kids Night Out at $50/night, birthday parties starting at $500), and ancillary merchandise sales (T-shirts from $20, hoodies from $30). All registrations are processed through the third-party HiSawyer booking platform. The company maintains partnerships with Hamilton Fine and Performing Arts School (official after-school partner), Free MVMT Shop (movement partner), and Bartleby's Ice Cream (event partner). The small team of approximately 7 staff members handles programming, operations, marketing, and design functions. The business is founder-owned with no disclosed external funding.

Name

BASH KIDS CLUB

Legal name

Bash Kids Club

Website

https://bashkids.club

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BASH Kids Club is a Chicago-based children's activity center founded in 2021 that delivers after-school care, camps, birthday parties, and enrichment programs for ages 18 months to 14 years across a dedicated Lakeview studio and Hamilton Elementary School partnership, with over 100 enrolled families.

Ownership category

akta.pro rank

Product category

Childcare and Youth Enrichment Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• After school care
• Children's day camps
• Kids birthday parties
• Youth enrichment programs
• Childcare services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. After School Jam (ASJ) Program: Recurring monthly tuition for after school care programs at Hamilton Elementary and BASH Studio. 10 equal monthly payments for school year (September-June). Pricing tiers based on number of days enrolled per week (1-5 days). Includes $30 registration fee per child.
2. Summer and Day Off Camps: One-time fees for camp programs including Summer Camp (June-August), Day Off Camps aligned with school schedules (CPS and private), Winter Break Camp, Spring Break Camp, and Back to School Camp. Pricing varies by full-day or half-day attendance.
3. Kids Night Out Events: Single-event evening childcare program at $50 per night. Includes movement activities, movie, games, free play, pizza and snacks. Ages 3-12.
4. Birthday Party Packages: In-studio or off-site birthday celebrations starting at $500 for 2-hour packages including 1 hour of activity, tables/chairs, food/drink tables, and BASH goodie bags. Additional fees for crafts, face painting, balloon clusters, character visits.
5. Merchandise (BASH Gear): Sale of branded merchandise including T-shirts ($20+), hoodies ($30+), and beanies ($20). Available in youth and adult sizes, various colors.
6. Weekend Open Play: Drop-in weekend programming on Saturdays and Sundays from 9am-1pm. Includes snacks, activities, and free play. Registration through HiSawyer.
7. Story Art Classes: Monthly story time and craft program. Registration through HiSawyer booking platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BASH Kids Club is a children's social club and childcare provider selling tuition-based after-school care (After School Jam), seasonal day camps (Summer Camp, Day Off Camps, school break camps), weekend open play, evening Kids Night Out events, monthly Story Art classes, hosted birthday parties, and branded merchandise. All programs are built around four pillars — Movement, Mindfulness, Art, and Play — and are delivered at the BASH Studio in Chicago's Lakeview neighborhood and at partner school Hamilton Elementary.

Product overview

BASH KIDS CLUB is a youth social club and childcare provider operating from its brick-and-mortar studio at 3435-41 N Lincoln Ave, Chicago, IL. Founded in 2021 by Ashley Rockwood, the organization offers a portfolio of programming built on four pillars: Movement, Mindfulness, Art, and Play. The core offerings include After School Jam (ASJ) programs at Hamilton Elementary School (PreK-2nd) and at the BASH Studio (3rd-5th grade), Day Off Camps, Summer Camp 2026 with weekly themes and field trips, Weekend Open Play, Kids Night Out, Story Art, Birthday Parties, and a BASH Gear merchandise line. All programs focus on building active, social humans through creative activities, movement, and community connection.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Jam at Hamilton Elementary After school care programming operating at Hamilton Elementary School for PreK-2nd grade students. Includes free-time, specialized group activities, snack, dance, yoga, games, art, music, crafting, athletics, and mindfulness. Monday-Friday 2:30pm-6pm.
• After School Jam at BASH Studio After school care programming from BASH's West Lakeview studio for 3rd-5th grade students. Students are picked up from Hamilton Elementary and walked to the studio. Includes free-time, specialized group activities, dance, yoga, games, art, music, crafting, athletics, and mindfulness. Monday-Friday 2:30pm-6pm.
• Day Off Camp Creative art and movement focused day camp for school holidays. Built for PreK through 3rd grade. Includes dance, yoga, games, art, music, crafting, acting, athletics, mindfulness, and team-bonding exercises. Drop-off 7:30am-9am, activities 9am-4pm. Pricing: $100 full day, $65 half day.
• Summer Camp 2026 - Storybook Summer Summer day camp featuring new weekly themes with field trips every Friday and splash pad on Tuesdays. Ages 4-10. Runs June 8th - Aug 14th, 2026. Full-day 7:30am-4pm (optional extended to 5pm), half-day options available. Themes include Adler Planetarium, Field Museum, Lincoln Park Zoo, Art Institute of Chicago, Chicago Children's Museum, and Chicago Cubs game.
• Weekend Open Play Weekend open play sessions at BASH studio for PreK-3rd grade. Includes dance, yoga, games, art, music, crafting, acting, athletics, mindfulness, and team bonding exercises. Snack included. Saturdays and Sundays 9am-1pm.
• Kids Night Out Evening childcare program for parents' nights out. Includes movement, movie, games, free play, pizza and snacks. Ages 3-12. Pricing $50 per night. Themes include KPOP Night, Karaoke Night, LEGO Night.
• Story Art Monthly story time and related craft activity. Children listen to stories and participate in corresponding art projects.
• Birthday Parties In-studio or off-site birthday celebrations. 2-hour booking includes 1 hour of activity (dance, yoga, games, free play, story time, craft), tables and chairs, food/drink tables, and BASH goodie bag. Optional add-ons include face painting, balloon cluster, character visit. Starts at $500. Ideal booking 30 days in advance.
• BASH Gear (Shop) Branded merchandise including The BASH Tee (from $20), The BASH Hoodie (from $30), and The BASH Beanie ($20). Available in youth and adult sizes with various colors.

Quantifiable outcome

• Grew from 9 students in 2021 to over 100 registered students at Hamilton Elementary
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FREE MVMT ShopcoreStrategic or Co-development PartnerOfficial movement partner of BASH KIDS CLUB. Free MVMT Shop is a movement studio that was the springboard for BASH Kids Club. Founded by Ashley Rockwood (BASH founder), Free MVMT Shop provides dance, yoga, sculpt, and strength programming. 'People Moving People.'
• Hamilton Fine and Performing Arts SchoolcoreStrategic or Co-development PartnerOfficial after school programming partner of BASH KIDS CLUB. BASH is the official after school care partner at Hamilton Elementary serving PreK-2nd grade students. BASH has access to school facilities including playground, turf field, cafeteria, dance room, and rock-wall. School motto: 'Create - Collaborate - Innovate.' Located at 1650 W Cornelia Ave.
• Bartleby's Ice CreamminorChannel Partner/ Reseller/ DistributorOfficial cake and ice cream partner of BASH KIDS CLUB. Recommended for Birthday bookings and Events. 'We go above and beyond, because we believe that every dessert should be extraordinary.' Located at 3720 N. Lincoln Ave, Chicago.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gymboree Play & Music:
• Goldfish Swim School: Goldfish Swim School is a franchise of swim instruction schools serving children 4 months to 12 years with tiered class enrollment, birthday party hosting, and summer programming. Comparable to BASH as a children's activity franchise with recurring subscription revenue, party bookings, and a focus on developmental milestones for working parents.
• The Little Gym: The Little Gym is a franchise network offering structured movement, gymnastics, and development classes for children ages 4 months to 12 years. It is directly comparable to BASH as a brick-and-mortar children's activity provider with tiered class enrollment, birthday party hosting, and after-school programming built around movement — a direct competitor for the same Lakeview-family demographic.
• My Gym: My Gym operates a franchise model of children's fitness and activity centers offering structured classes, camps, birthday parties, and parent-child programs for ages 6 months to 10 years. Comparable to BASH in core offering (structured activity classes + parties + camps) and target segment (working parents with preschool/early elementary children).
• Romp n' Roll: Romp n' Roll is a franchise of multi-activity children's centers offering gym, music, art, and science classes plus birthday parties for ages 3 months to 5 years. Closely comparable to BASH's four-pillar (Movement, Mindfulness, Art, Play) curriculum structure and party business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bashkidsclub
• Instagraminstagram.com/bashkidsclub
• LinkedInlinkedin.com/company/bashkidsclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASH KIDS CLUB