BASINGSTOKE & DEANE COMMUNITY LEISURE TRUST

What BASINGSTOKE & DEANE COMMUNITY LEISURE TRUST does

Basingstoke & Deane Community Leisure Trust is a community-focused leisure organization operating in the Basingstoke & Deane borough of Hampshire, UK. It operates under the "More Leisure" brand, as evidenced by the use of the moreleisure.com domain and a More Leisure-hosted logo (moreleisure.com/media/heqdq10r/basingstoke.png), suggesting it is part of a wider network of community leisure trusts that share branding, digital infrastructure, and potentially operational support. The organization is very small, with only 8 employees disclosed in firmographic data, indicating a lean community operator rather than a scaled commercial leisure chain.

The available source material is limited to a website header and copyright notice (© 2026) and does not disclose specific products, services, facility details, pricing, membership structures, or revenue mechanics. As a community leisure trust, the operating model is typically charitable or non-profit in nature, with revenue likely derived from a combination of local authority grants or contracts, membership subscriptions, pay-as-you-go facility fees, and programmed activities. No go-to-market, technology stack, customer segment, or distribution data is available, which prevents a detailed characterization of the business model.

The trust's value proposition and competitive position cannot be assessed from the current data. The commercial relationship with More Leisure (the shared brand and platform) is the most discernible structural feature, but no formal ownership, partnership, or contractual terms are disclosed. There is no information on leadership, financials, customers, partnerships, technology investments, or AI capabilities.

Name

BASINGSTOKE & DEANE COMMUNITY LEISURE TRUST

Legal name

Basingstoke & Deane Community Leisure Trust

Website

https://basingstokeleisure.com

Company type

Private

Headcount range

1–10 employees

Short description

Basingstoke & Deane Community Leisure Trust is a small (8-employee) community leisure organization operating in the Basingstoke & Deane borough of Hampshire, UK, under the More Leisure brand. It serves local residents with community leisure services, though specific offerings and financials are not publicly disclosed.

Ownership category

akta.pro rank

Product category

Community Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Community leisure services
• Recreation facilities
• Leisure centre operations
• Community fitness services
• Public leisure trust

Headquarters

HQ city

ROAD BASINGSTOKE, HAMPSHIRE

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

Basingstoke & Deane Community Leisure Trust is a community-focused leisure organisation operating under the More Leisure brand. The trust delivers leisure and recreation services to the local community in the Basingstoke and Deane area. The available source content does not provide additional detail about specific programmes, facilities, or operational scope.

Product overview

Basingstoke & Deane Community Leisure Trust is a community-focused leisure organization. The company operates under the More Leisure brand (moreleisure.com), providing community leisure services. The available source content is limited to a branding header and does not provide specific details about individual products, services, or organizational structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Leisure Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• 1Life Management Solutions: Operates leisure centres, swimming pools, and sports facilities on behalf of local authorities and communities in the UK. Directly comparable community-sport operating model.
• Lex Leisure: Not-for-profit community leisure trust operating leisure centres and sports facilities, often in partnership with local councils. Matches the trust-charity operating model.
• Fusion Lifestyle: Charitable leisure trust operating leisure and sports facilities across London and the UK. Directly comparable in non-profit trust model and community leisure offering.
• Places Leisure: Community-focused leisure trust operating leisure centres, swimming pools, and sports facilities in partnership with local councils. Closest direct peer in terms of charitable trust structure and council-contracted community leisure operations.
• More Leisure (More Leisure Community Trust): Parent/affiliated network under which Basingstoke & Deane Community Leisure Trust operates its branding. Sister community leisure trusts under the same umbrella provide direct operational and governance comparison.
• Active Nation: UK not-for-profit leisure operator managing community sport and leisure facilities, often on behalf of local authorities. Comparable scale and mission to Basingstoke & Deane CLT.
• Sports and Leisure Management (SLM): Operates community leisure facilities under the "Everyone Active" and other community brands, running pools, gyms, and sports halls for local authorities. Highly comparable community leisure business model.
• Parkwood Leisure: Operates publicly accessible leisure facilities on behalf of local authorities through a community-trust-adjacent model. Competes for the same council leisure contracts.

Broad incumbents

• Better (Greenwich Leisure Limited / GLL): UK's largest charitable leisure operator running public leisure facilities on behalf of local councils under the Better brand. Directly comparable to Basingstoke & Deane CLT as a non-profit leisure trust model, but at vastly greater scale.
• Everyone Active: Operates more than 200 leisure centres across the UK in partnership with local authorities under a social-enterprise model. Comparable in operating community leisure facilities through long-term council contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/basingstoke-&-deane-community-leisure-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASINGSTOKE & DEANE COMMUNITY LEISURE TRUST