BATELA 1991
BATELA 1991 is a Spanish DTC retailer founded in 1991 selling nautical-themed fashion (women, men, children, baby) and home décor through a Shopify storefront shipping across six European countries.
- Company typePrivate
- Founded1991
- HeadquartersZestoa, País Vasco / Euskadi, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BATELA 1991 does
BATELA 1991 is a Spanish specialty retailer operating a direct-to-consumer e-commerce brand in nautical and marinera-themed apparel and home décor, founded in 1991 and headquartered in the San Sebastián / Zestoa area of the País Vasco region. Its product portfolio is split between two coordinated lines under one consistent maritime aesthetic: a fashion line covering women, men, children, and baby clothing (with a signature chubasquero / waterproof rainwear category), and a home décor line spanning furniture, cushions, kitchenware, lighting, marine animal figurines, wall décor, and accessories. Pricing is unit-based with apparel ranging from approximately €16 to €39 per item, and the storefront offers digital gift cards as an additional commercial mechanism.
The business is run on a Shopify-powered online store with multi-language support (Spanish, English, French) and multi-currency pricing, shipping directly to consumers in Spain, France, Italy, Portugal, Germany, and Croatia. Marketing is conducted through Instagram and Facebook organic channels, an email newsletter via Omnisend, and paid acquisition tracked through Facebook/Meta and Pinterest pixels, with Google Analytics and Shopify Analytics used for traffic and conversion measurement. The company employs 16 people, is privately held with no disclosed funding, parent entity, or institutional investors, and has no app, API, proprietary technology, patents, certifications, or named B2B customers in the source data. Revenue mechanics are straightforward one-time unit sales to individual consumers with no subscription, licensing, or wholesale components identified.
BATELA 1991 firmographics
Firmographics- Name
- BATELA 1991
- Legal name
- Batela
- Website
- https://batela.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BATELA 1991 is a Spanish DTC retailer founded in 1991 selling nautical-themed fashion (women, men, children, baby) and home décor through a Shopify storefront shipping across six European countries.
- Ownership category
- akta.pro rank
BATELA 1991 industry classification
Industry- Product category
- Nautical Apparel and Home Décor
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where BATELA 1991 is headquartered
LocationHeadquarters
- HQ city
- Zestoa, País Vasco / Euskadi
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
BATELA 1991 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of nautical-themed fashion and home decor products through their e-commerce platform. Products include women's, men's, children's, and baby clothing as well as marine-themed home decoration items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion items (t-shirts, shorts, bermudas) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BATELA 1991 product offering
Product offeringCore offering
BATELA 1991 is a Spanish direct-to-consumer brand that designs, sources, and sells nautical and marinera-themed fashion (women's, men's, children's, and baby clothing, including signature waterproof rainwear/chubasqueros) and a coordinated home décor line (furniture, kitchenware, lighting, wall décor, marine animal figurines, boat equipment, surf-themed pieces, and classic marinera decoration) through its Shopify-powered online storefront targeting consumers in six European countries.
Product overview
BATELA 1991 is a Spanish nautical and maritime-themed fashion and home décor company operating as a single Shopify-based e-commerce platform. The product portfolio comprises two main divisions: (1) Moda Náutica (Nautical Fashion) covering women's, men's, children's, and baby clothing with a signature line of chubasqueros (waterproof jackets/rainwear), plus knitwear, dresses, accessories, and beachwear; and (2) Decoración Náutica (Nautical Home Décor) featuring furniture, cushions, kitchenware, tableware, marine animal figurines, boat equipment, surf-themed items, wall décor, lighting, and accessories. Both collections share a consistent maritime/nautical aesthetic and are sold through the same Shopify-powered online store with regional availability across Spain, France, Italy, Portugal, Germany, and Croatia.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Nautical Fashion
Companies that use BATELA 1991
Customer profileSegments5 records
Ideal customer profiles3 records
BATELA 1991 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
BATELA 1991 partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights3 records
BATELA 1991 competitors and assessment
Company assessmentDirect peers
- Dubarry: Irish heritage brand combining sailing-grade footwear and country/coastal apparel for men, women, and children. Comparable to BATELA on the nautical footwear category (waterproof boots), coastal clothing assortment, and European heritage positioning.
- Musto: British marine performance and lifestyle apparel brand selling technical sailing, coastal, and country clothing for men and women. Comparable on the marine apparel category and waterproof outerwear specialization overlapping with BATELA's chubasqueros signature.
- Armor-Lux: French heritage knitwear and nautical clothing manufacturer, famous for mariniere shirts and Breton-stripe apparel for the whole family plus selected home textiles. Closely overlaps BATELA on heritage nautical positioning, multi-generational family sizing, and coordinated apparel-plus-lifestyle merchandising.
- Henri Lloyd: British sailing apparel and coastal lifestyle brand with heritage in marine waterproof clothing. Overlaps BATELA on the nautical technical outerwear category and the European marine apparel customer base.
- Crew Clothing: British heritage brand selling coastal and nautical-inspired clothing for men, women, and children with a heritage provenance similar to BATELA. Overlaps on the classic maritime aesthetic, family-served assortment, and lifestyle extension into home accessories and gifts.
- Saint James: French heritage brand producing the iconic marinière (Breton stripe) clothing and nautical-themed apparel and accessories since 1889. Directly comparable to BATELA on the marinera/nautical aesthetic, family-and-adult apparel focus, and European D2C plus wholesale distribution model.
Broad incumbents
- Barbour: British heritage lifestyle brand known for coastal, country, and outdoor clothing with waxed waterproof outerwear. Comparable on the heritage coastal outerwear category and European family-lifestyle positioning, but at materially larger scale.
- Fat Face: British coastal-inspired lifestyle brand selling casual clothing and accessories for men, women, and children. Comparable on the nautical/coastal aesthetic and family apparel focus, though operating at much larger scale through multiple retail channels.
- Helly Hansen: Norwegian global incumbent in marine, sailing, and outdoor apparel and footwear. Overlaps with BATELA on the waterproof outerwear and marine aesthetic but operates at vastly greater scale across a much broader product portfolio and global wholesale footprint.
- Joules: British heritage lifestyle brand selling country and coastal-inspired clothing and homeware for the whole family. Overlaps BATELA on the British/European heritage coastal aesthetic, whole-family apparel, and lifestyle extension into home goods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
BATELA 1991 social profiles
Digital presenceBATELA 1991 financial estimates
Financial estimateRevenue estimate
Valuation estimate
BATELA 1991 leadership team
Management profileNumber of profiles
BATELA 1991 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BATELA 1991 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BATELA 1991
What does BATELA 1991 do?
BATELA 1991 is a Spanish direct-to-consumer brand that designs, sources, and sells nautical and marinera-themed fashion (women's, men's, children's, and baby clothing, including signature waterproof rainwear/chubasqueros) and a coordinated home décor line (furniture, kitchenware, lighting, wall décor, marine animal figurines, boat equipment, surf-themed pieces, and classic marinera decoration) through its Shopify-powered online storefront targeting consumers in six European countries.
Is BATELA 1991 a public or private company?
BATELA 1991 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BATELA 1991 founded?
BATELA 1991 was founded in 1991. It employs 11 to 50 people.
Where is BATELA 1991 based?
BATELA 1991 is headquartered in Zestoa, País Vasco / Euskadi, Spain, in the Europe region.
How does BATELA 1991 make money?
One revenue line is on record: direct Product Sales.
Who are BATELA 1991's main competitors?
Direct peers on record are Dubarry, Musto, Armor-Lux, Henri Lloyd, Crew Clothing and Saint James. Broad incumbents are Barbour, Fat Face, Helly Hansen and Joules.
Does BATELA 1991 have an API?
No public API is recorded for BATELA 1991.
What industry is BATELA 1991 in?
BATELA 1991's product category is Nautical Apparel and Home Décor. Its primary akta.pro industry code is CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 458 and its SIC code is 5600.