The Bath Arms

What The Bath Arms does

The Bath Arms is a historic country pub with rooms operating on the Longleat Estate in Wiltshire, UK, established in 1736. It is owned by the Beckford Group, a hospitality collection of traditional inns in the South West of England. The business operates a single integrated hospitality venue comprising a public house with food and beverage service, 16 bedrooms across the main pub building and a converted stable block, a private dining loft for 12-22 guests, and a Bramley Treatment Cabin spa facility in the gardens. Menu offerings emphasize local provenance — meat and game from the Longleat Estate and surrounding farms, daily fresh fish from the south coast, traditional ales, and classic British dishes.

The company operates a direct-to-consumer model with no proprietary technology platform; commercial activity is supported by third-party integrations including SevenRooms for online table reservations, RezGift for gift voucher sales across the Beckford Group portfolio, and standard social channels (Facebook, Instagram). There is no disclosed technology product, no app, and no data infrastructure beyond conventional hospitality tooling.

Revenue is generated across four streams: food and beverage sales to dine-in guests, accommodation revenue from the 16 bedrooms, private event and dining bookings, and gift voucher sales that redeem across the Beckford Group estate. Pricing is quote-based and not publicly disclosed. The business is structurally dependent on tourist footfall from the neighboring Longleat Safari Park, the Wiltshire visitor economy, and a secondary base of local Wiltshire residents and families seeking countryside hospitality. With 14 employees and a single location, the operation is small and asset-light in concept but capital-intensive in real estate terms.

Name

The Bath Arms

Legal name

The Bath Arms

Website

https://batharms.co.uk

Company type

Private

Founded year

1736

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bath Arms is a historic 1736 country inn with 16 bedrooms, dining, private events, and a spa cabin on the Longleat Estate in Wiltshire, owned by the Beckford Group and serving safari park tourists, families, and local visitors.

Ownership category

akta.pro rank

Product category

Country Pub and Inn Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Country pub hospitality
• Pub with rooms
• British inn dining
• Overnight accommodation
• Private dining events

Headquarters

HQ city

Horningsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Traditional pub serving local ales, world-class wines, classic cocktails, and classic British dishes. Menus feature meat and game from Longleat Estate and local farms, daily fresh fish from the south coast, Sunday lunches, bar snacks, and homemade desserts. One-time transaction-based sales to dine-in customers.
2. Accommodation/Room Rentals: Sixteen stylish bedrooms available for overnight stays. Rooms feature crisp cotton sheets, Bramley Products bath amenities, and views of the countryside. Revenue generated through per-night room bookings, with potential for multi-night stays.
3. Private Events and Dining: Loft space available for private dining, celebrations, and group gatherings hosting 12-22 guests with bespoke menus. Additional revenue from event bookings and catering services.
4. Gift Vouchers: Gift vouchers sold for redemption across Beckford Group inns for lunch, supper, drinks, or overnight stays. One-time purchase revenue that converts to future service redemption.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Bath Arms is a historic country pub and inn operating food and beverage service alongside sixteen bedrooms for overnight stays. The venue serves traditional British dishes, local ales, wines, and cocktails, with meat and game sourced from the Longleat Estate and local farms, and offers a private dining loft, gift vouchers, and a Bramley Treatment Cabin for spa services.

Product overview

The Bath Arms is a traditional country inn offering a unified hospitality experience centered on its pub with rooms. The core offerings comprise Wine & Dine (food and beverages), Stay & Unwind (16 bedrooms accommodation), supported by Gift Vouchers, Private Dining in the loft space, and a Bramley Treatment Cabin for spa services. The venue operates as part of the Beckford Group of inns in the South West.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine & Dine Traditional pub dining experience serving local ales, world-class wines, classic cocktails, and British dishes. Menus feature meat and game from the Longleat Estate and local farms, daily fresh fish from the south coast, Sunday lunches, bar snacks, and homemade desserts. Available to dine-in customers and day visitors.
• Stay & Unwind (Accommodation) Overnight accommodation in sixteen bedrooms located in the main pub building and a converted stable block. Rooms feature crisp cotton sheets, Bramley natural bath products, countryside-inspired interiors, and views of the estate surroundings. Available for overnight and multi-night stays.
• Gift Vouchers Physical gift vouchers sold in selectable amounts and posted to purchasers, redeemable across Beckford Group inns for lunch, supper, drinks, or overnight stays. Purchased online via the Beckford RezGift platform.
• Private Dining Loft space available for celebrations, private dining, and group gatherings, accommodating 12-22 guests. Features antiques, an open fire, and bespoke menus. Booked via email to the events coordinator.
• Bramley Treatment Cabin Wellness treatment cabin located in the gardens, offering spa services using Bramley natural bath products. Available to guests and visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Beckford GroupcoreStrategic or Co-development PartnerThe Bath Arms is part of the Beckford Group, a collection of traditional English hospitality establishments in the South West. The Beckford Group provides operational support, brand identity, centralized booking systems (RezGift for vouchers), shared marketing, and access to sister properties including Beckford Arms, Talbot Inn, Poulett Arms, Bradley Hare, and others.
• Longleat EstatecoreStrategic or Co-development PartnerThe Bath Arms is located on the Longleat Estate and sources meat and game directly from the estate. The partnership provides unique access to estate-fresh ingredients and benefits from the safari park's tourist traffic as a neighboring attraction.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Mr & Mrs Smith: Boutique and luxury hotel booking platform featured on The Bath Arms website. Relevant as a distribution and curation partner that exposes the property to affluent travelers, rather than as a direct competitor in the hospitality market.

Direct peers

• The Crown at Whitebrook: Michelin-starred restaurant with rooms in the Wye Valley, Monmouthshire. Comparable as a destination rural UK hospitality property combining high-quality dining with overnight accommodation for food-focused travelers.
• The Wild Rabbit: Daylesford-owned pub with rooms in Kingham, Cotswolds, offering high-end British dining and accommodation. Comparable as a destination rural pub with rooms targeting affluent tourists and food-focused travelers in southern England.
• The Beckford Arms: Sister property under the Beckford Group, also a country pub with rooms in the South West of England. Most directly comparable in operating model, scale, brand identity, and target customer (tourists, families, and day-trippers seeking traditional English hospitality).
• The Lygon Arms: Historic 16th-century coaching inn in Broadway, Cotswolds, now part of Iconic Luxury Hotels. Comparable as a heritage Cotswolds-area hospitality property offering dining, accommodation, and event spaces to tourists and corporate clients.
• The Star Inn at Harome: Andrew Pern's renowned gastropub with rooms in North Yorkshire, holding a Michelin star. Comparable as a destination UK pub with rooms combining high-quality food, heritage character, and accommodation in a rural setting catering to affluent domestic visitors.
• The Talbot Inn: Another Beckford Group sister property in Mells, Somerset, operating as a country pub with rooms. Directly comparable in group affiliation, operating model, scale, and target customer base across the South West of England.
• The Hand and Flowers: Tom Kerridge's Michelin-starred gastropub with rooms in Marlow, Buckinghamshire. Comparable as a UK destination pub with rooms combining high-end dining with accommodation, serving tourists and food-focused travelers seeking a premium rural hospitality experience.
• The Lord Poulett Arms: Sister property in Hinton St George, Somerset, also part of the Beckford Group. Directly comparable in operating model, scale, group backing, and positioning as a heritage country pub with rooms in the South West.
• Bradley Hare: Beckford Group sister property in Maiden Bradley, Wiltshire—the same county as The Bath Arms. Directly comparable in operating model, group backing, and rural English hospitality positioning, and geographically proximate enough to share some catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebatharms
• Instagraminstagram.com/batharmsinn
• LinkedInlinkedin.com/company/the-bath-arms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bath Arms