What Battery Mart does

Battery Mart Inc. is a privately held, US-based battery retailer founded in 1982 and headquartered in Winchester, Virginia, with a second retail location in Martinsburg, West Virginia. The company operates a hybrid direct-to-consumer model, combining an e-commerce storefront at batterymart.com that fulfills orders from a US warehouse (most standard orders shipping within 72 hours when placed before 4:00pm ET) with two physical retail/showroom locations offering free automotive battery testing and installation. Its catalog spans over 1,000,000 replacement batteries and accessories across chemistries including sealed lead acid (SLA), AGM, lithium, and alkaline, organized into horizontal categories covering motorcycle and powersports, sealed lead acid/UPS backup, alkaline and lithium household cells, rechargeable packs, battery chargers, jump starters, power tool batteries, mobility/medical equipment, deep-cycle marine/RV/golf cart, generator, and consumer electronics replacements.

The business carries multiple proprietary-positioned sub-brands such as Big Crank (USA-made AGM powersport batteries manufactured by East Penn), Odyssey (extreme-performance pure-lead AGM), Mega Crank (maintenance-free AGM), and Motobatt (QuadFlex 4-terminal AGM), alongside third-party brands including NOCO, Battery Tender, Dual Pro, Energizer, and Camelion. Distribution is hybrid: e-commerce fulfillment to the US and Canada (with international destinations handled by custom shipping quote) plus the two physical storefronts. Marketing relies on email newsletters with first-order discount codes, customer testimonials surfaced on third-party review platforms such as ResellerRatings, live chat (Mon-Fri 9-5 EST), and US-based phone support (toll-free 800-405-2121).

The revenue model is straightforward hardware sales via unit pricing with pay-as-you-go billing; volume discounts are offered on many items, and the company backstops purchases with a 60-day satisfaction guarantee and no-hassle returns. Customer segments are horizontal across at least six end-use cases (powersports enthusiasts, consumer electronics users, backup-power/security, power tool users, medical/accessibility equipment, and recreational/marine), with no disclosed enterprise contracts, named anchor customers, or subscription/recurring revenue. The firm is family/founder-managed with no disclosed external investors, no parent company, and no funding rounds, and it reports approximately 16 employees, BBB accreditation, and active ongoing operations as of 2026.

Name

Battery Mart

Legal name

Battery Mart Inc.

Website

https://batterymart.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Battery Mart is a privately held, US-based retailer founded in 1982 that sells over 1,000,000 replacement batteries and chargers online and through two Virginia/West Virginia stores, serving individual consumers across powersports, electronics, backup power, and mobility applications in the US and Canada.

Ownership category

akta.pro rank

Product category

Consumer Battery Retail

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Replacement batteries
• Battery chargers
• Sealed lead acid
• Powersports batteries
• Lithium ion batteries

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Battery and Accessory Sales: Battery Mart generates revenue through direct product sales of replacement batteries and battery-related accessories. They offer one-time purchase pricing with volume discounts available on many products. No subscription or recurring revenue model is present.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Battery Mart is an online and brick-and-mortar battery retailer selling over 1 million replacement batteries, chargers, and accessories across multiple chemistries (AGM, sealed lead acid, lithium, alkaline). The company, founded in 1982 and headquartered in Winchester, VA, supplies batteries for consumer electronics, powersports, power tools, UPS backup, and specialty industrial applications.

Product overview

Battery Mart is an online battery retailer offering over 1,000,000 replacement batteries and accessories. The core product portfolio spans multiple battery types: Sealed Lead Acid (SLA) batteries in 2V-12V configurations, Motorcycle and Powersports batteries (including AGM and lithium variants), Alkaline and Lithium non-rechargeable batteries, Rechargeable batteries (AA/AAA/18650/lithium-ion packs), Battery Chargers (from NOCO Genius, Battery Tender, Dual Pro, and others), Jump Starters, and Consumer Electronics batteries. The company operates as a multi-brand retailer carrying sub-brands including Big Crank (USA-made AGM powersport batteries), Odyssey (extreme performance pure lead AGM with deep cycle capability), Mega Crank (maintenance-free AGM batteries), and Motobatt (QuadFlex 4-terminal AGM batteries). Product portfolio also includes Deep Cycle Marine batteries, Generator batteries, Mobility/Wheelchair batteries, Children's Ride-On Toy batteries, and various Accessories. The business model centers on offering replacement batteries across consumer, commercial, and industrial applications with expert support, fast U.S. shipping, and a 60-day satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Batteries (Multi-Chemistry)
• Battery Chargers and Accessories
• Powersports / Motorcycle Batteries
• UPS / Backup Power Batteries

Quantifiable outcome

• 60-day money-back satisfaction guarantee on all purchases
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Batteries Plus: Largest U.S. specialty battery retail chain offering replacement batteries, chargers, and installation across hundreds of franchise and corporate stores. Most direct competitor to Battery Mart in category breadth, store-with-services model, and target customer base (powersports, consumer electronics, mobility).
• BatteryStuff.com: Online specialty retailer focused on solar, deep-cycle, SLA, and lithium batteries plus chargers. Closely comparable to Battery Mart in e-commerce-only model, niche battery expertise, and DIY/marine/RV customer base.
• Battery Junction: Niche online retailer specializing in coin cells, lithium primaries, and specialty batteries for hobbyists, watch/medical users. Overlaps directly with Battery Mart's consumer-electronics replacement categories.
• Battery Warehouse: Online battery retailer with broad SKU coverage across automotive, SLA, and consumer batteries. Comparable to Battery Mart in assortment and direct-to-consumer fulfillment model.

Broad incumbents

• Interstate Batteries: Major U.S. battery brand and distributor with both retail (All Battery Center) and dealer networks selling automotive, marine, and powersport batteries. Broader and more established than Battery Mart, but overlaps significantly on replacement-battery customer segments.
• AutoZone: Large U.S. auto parts retailer offering batteries, testing, and installation across thousands of stores. Competes with Battery Mart on automotive/powersports batteries, but is far broader and benefits from dense retail and pickup-in-store.
• O'Reilly Auto Parts: Major U.S. auto parts retailer carrying automotive, marine, and powersport batteries plus free testing/installation. A scaled incumbent competitor to Battery Mart's automotive battery categories.
• NAPA Auto Parts: National auto parts distribution and retail brand with strong battery assortment including its NAPA-branded lines. Competes with Battery Mart across automotive battery replacement, especially in commercial and shop accounts.
• Amazon: Largest online retailer selling virtually every battery type Battery Mart carries, often at aggressive prices with Prime shipping. Primary e-commerce pricing and convenience competitor across commodity SKUs (AA/AAA, SLA, lithium primaries).

Others

• East Penn Manufacturing (Deka/Big Crank): U.S. manufacturer of Deka, Big Crank, and Harley-Davidson OEM AGM batteries — a key upstream supplier to Battery Mart. Comparable as an adjacent value-chain participant rather than a retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battery Mart