Battle Creek Battle Jacks

Name

Battle Creek Battle Jacks

Legal name

Battle Creek Battle Jacks

Website

https://battlecreekbattlejacks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Battle Creek Battle Jacks is a privately held Northwoods League collegiate summer baseball franchise based in Battle Creek, Michigan, offering single-game tickets, the Meijer 5-Game Battle Pack membership, corporate hospitality, concessions, merchandise, and youth development programs to southwest Michigan families, corporate partners, and elite college players.

Ownership category

akta.pro rank

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single game tickets, season memberships, and the 5-Game Battle Pack membership program. Ticket sales also include promotional and theme night packages.
2. Corporate Sponsorships: Corporate partnerships including naming rights for MCCU Field, Meijer Battle Pack sponsorship, Home Plate Club corporate memberships, and various league sponsors (Rawlings, Stadium Mustard, Modern Woodmen, etc.).
3. Concessions and Food & Beverage: Food and beverage sales at MCCU Field, including the new '9 and Dine' premium food model as part of the Battle Pack membership.
4. Group Events and Rentals: Ballpark rentals, group outings, corporate events, and facility bookings. The team offers FUNDraising opportunities and special event hosting.
5. Merchandise: Online merchandise store selling team apparel and memorabilia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Battle Creek Battle Jacks operate a summer collegiate baseball team that competes in the Northwoods League, hosting 35+ regular season home games at MCCU Field C.O. Brown Stadium in Battle Creek, Michigan. The organization sells single-game tickets, premium memberships (Meijer 5-Game Battle Pack), group outings, corporate hospitality (Home Plate Club), concessions, merchandise, and youth development programming, while also generating revenue from corporate sponsorships.

Product overview

The Battle Creek Battle Jacks operates as a single minor league baseball team competing in the Northwoods League, offering game attendance experiences through single-game tickets and the Meijer 5-Game Battle Pack membership. The organization provides group outings, corporate hospitality through the Home Plate Club, and youth development via the Jr. Battle Jacks Academy. Additional revenue streams include merchandise sales, special promotional events (Education Day, Taco & Tequila Fest), Tony & Tucci's Baseball Card Shop, streaming broadcasts through FloCollege, and the NWL Coffee partnership. The team plays home games at MCCU Field C.O. Brown Stadium in Battle Creek, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game tickets for Northwoods League summer collegiate baseball games at MCCU Field C.O. Brown Stadium, sold to fans and families through nwltickets.com.
• Meijer 5-Game Battle Pack Membership Premium 5-game annual membership presented by Meijer replacing the former Kennel Club, offering dedicated entrance, exclusive concession access, '9 and Dine' premium food model, flexible ticket swaps, exclusive events, member-only perks, and a money-back guarantee for the first game.
• Group Outings Group event packages for organizations, teams, and families to attend Battle Jacks games with reserved seating, party areas, and special accommodations, including fundraising opportunities.
• Home Plate Club (Corporate Membership) Premium annual corporate membership and hospitality experience offering exclusive seating and amenities at MCCU Field for businesses and corporate partners.
• Battle Jacks Merchandise Official Battle Jacks team apparel, memorabilia, and branded merchandise sold through the online store at battle-jacks-baseball.square.site.
• Jr. Battle Jacks Baseball & Softball Academy Youth baseball and softball development academy providing training, coaching, and development opportunities for young athletes in the southwest Michigan community.
• Tony & Tucci's Baseball Card Shop Experience Baseball card shopping experience located at MCCU Field offering memorabilia and collectibles for fans as an in-stadium fan experience.
• Ballpark Facility Rentals Rental of MCCU Field C.O. Brown Stadium for corporate events, group outings, and special event hosting, including ballpark takeover experiences.

Quantifiable outcome

• 410+ alumni have advanced to MLB from Northwoods League
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, major and core.

• Tony & Tucci's Baseball Card ShopminorStrategic or Co-development Partner · 21 May 2026New fan experience addition at MCCU Field featuring Tony & Tucci's Baseball Card Shop, announced May 2026 along with addition of Tony Iovieno in advisory role.
• Tony IovienominorOthers · 21 May 2026Baseball executive added in advisory role to the organization, bringing industry expertise to front office operations.
• Michigan Baseball Hall of FameminorStrategic or Co-development Partner · 6 March 2026Partnership announced in March 2026 to strengthen ties with Michigan baseball history and community.
• MeijermajorGTM or Marketing Partner · 10 October 2025Meijer is the presenting sponsor of the 5-Game Battle Pack membership program, offering fans premium all-inclusive dining experiences and exclusive perks at MCCU Field. This is a key revenue partnership for the organization.
• Northwoods LeaguecoreStrategic or Co-development PartnerBattle Creek Battle Jacks is a member franchise of the Northwoods League, the largest organized baseball league in history and the proven leader in elite college baseball player development. The league consists of 26 teams, with over 410 alumni advancing to MLB.
• MCCU Field C.O. Brown StadiumcoreOthersHome ballpark of the Battle Jacks, located in Battle Creek, MI. The stadium serves as the primary venue for games and events. The stadium name has undergone transitions, currently operating as MCCU Field.
• FloCollegemajorChannel Partner/ Reseller/ DistributorStreaming partner for Northwoods Baseball, allowing fans to watch games via FloCollege platform. Key distribution channel for expanding fan reach beyond stadium capacity.
• League Sponsors (Rawlings, Stadium Mustard, Modern Woodmen, ATC, OT Sports, MTRY, WIANG, EvoShield)minorGTM or Marketing PartnerVarious national and regional brands sponsoring the Northwoods League and displayed as league sponsors on team website. These sponsors provide financial support and marketing visibility.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lakeshore Chinooks: NWL franchise serving the Mequon/greater Milwaukee area. Closely comparable collegiate summer baseball operations, including theme nights, group outings, and corporate hospitality.
• Fond du Lac Dock Spiders: Northwoods League team operating in Fond du Lac, WI, with comparable scale, season length, and revenue mix (tickets, group events, merchandise, corporate partners).
• Kalamazoo Growlers: Another Northwoods League franchise based in Kalamazoo, MI, and Battle Creek's direct rival in the I-94 Cup series. Operates the same summer collegiate model with similar ticket, sponsorship, and merchandise revenue streams in a comparable southwest Michigan market.
• Royal Oak Leprechauns: Northwoods League franchise in the same Great Lakes East division as the Battle Jacks. Competes head-to-head on the schedule and shares league-wide revenue mechanics, sponsorship frameworks, and FloCollege streaming distribution.
• Rochester Honkers: Northwoods League team in Rochester, MN, with a similar franchise profile and comparable small-market Midwest economics to Battle Creek.
• Traverse City Pit Spitters: NWL franchise in northern Michigan, similar geography and seasonal tourism-driven dynamic to Battle Creek. Operates the same collegiate summer business model.
• La Crosse Loggers: Northwoods League franchise operating a similar summer collegiate business in a comparable mid-sized Midwest market. Direct comparison point for ticketing, sponsorship pricing, and group-outing strategies.
• Bismarck Larks: Northwoods League franchise in a similarly-sized Midwest market. Useful benchmark for sponsor pricing, ticket pricing, and youth-academy side businesses (Larks operate comparable camps/clinics).
• Madison Mallards: Long-established Northwoods League franchise in Madison, WI, with a similar collegiate summer baseball business model (tickets, memberships, group outings, sponsorships). One of the league's stronger-performing markets and a useful benchmark for franchise economics.

Broad incumbents

• Cape Cod League (e.g., Chatham Anglers): The Cape Cod League is the other premier collegiate summer baseball league in the U.S.; while more storied and seasonal, its franchise economics (gate revenue, host families, local sponsorships) provide a benchmark for the broader collegiate summer baseball category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/battle-creek-battle-jacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battle Creek Battle Jacks