Pépinières Baudat SA

What Pépinières Baudat SA does

Pépinières Baudat SA is a privately held, family-owned plant nursery and outdoor vegetation producer established in 1964 in Vernand-sur-Lausanne, Canton of Vaud, Switzerland. The company produces a broad catalog of outdoor plants — including indigenous Swiss trees and shrubs in natural and atypical forms, deciduous and evergreen trees and shrubs, flowering and indigenous perennials, ornamental grasses, hedge shrubs, ground covers, climbing plants, ferns, and conifers — and sells them to two customer segments: professional buyers (landscapers, gardeners, green space managers) as the primary segment, and private individuals (homeowners and garden enthusiasts) as a secondary segment. Distribution is order-based only: no on-site retail sales are conducted, with customers placing advance orders that are then either delivered or picked up at the Vernand nursery.

The business operates three monetization streams: (1) one-time plant and vegetation sales, (2) event plant rental (Location de végétaux) treated as a professional service, and (3) gift certificates (bons cadeaux) sold online. Customer-facing assets include the Jardin d'Inspiration and Jardin des Arbres — open visitor gardens intended as top-of-funnel inspiration rather than transactional venues — and a multilingual (French, German, English) website catalog hosted on a standard CMS. The company employs nine people across three generations of the Baudat family (founder Paul Baudat; his son Georges; grandchildren Mélanie and Paul-Eddy, now co-directing) and is a member of the JardinSuisse Vaud professional industry association. A second branch at Parc de Gilly on the Côte is under construction and is scheduled to open on September 14, 2026. No revenue, funding, M&A, or AI/technology differentiation signals are present in the source data.

Name

Pépinières Baudat SA

Legal name

Pépinières Baudat SA

Website

https://baudat.ch

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Pépinières Baudat SA is a family-owned Swiss plant nursery, founded 1964 in Vernand-sur-Lausanne, producing indigenous and ornamental outdoor plants for landscape professionals and private customers via advance orders, delivery, pickup, and event rental.

Ownership category

akta.pro rank

Product category

Plant Nursery and Horticultural Production

NAICS

Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

Keywords

• Plant nursery production
• Outdoor vegetation production
• Indigenous plant cultivation
• Ornamental plant supply
• Nursery and horticultural services

Headquarters

HQ city

Vernand-sur-Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Others

Revenue model

1. Plant and Vegetation Sales: Producer of outdoor plants and vegetables sold to both professionals and private customers through advance ordering. Products include indigenous trees and shrubs, perennial plants, deciduous and evergreen species, ornamental grasses, hedge plants, ground covers, climbing plants, ferns, and conifers.
2. Plant Rental: Rental of plants and vegetation for events, providing temporary installation services.
3. Gift Certificates: Sale of gift vouchers (bons cadeaux) that can be ordered online and sent to recipients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pépinières Baudat SA is a traditional Swiss plant nursery producing outdoor vegetation — including native and ornamental trees, shrubs, perennials, grasses, ferns, and conifers — for landscape professionals and private gardeners. Sales are conducted exclusively by advance order with delivery or on-site pickup; the site does not handle direct walk-in sales. Complementary offerings include a plant delivery service, plant rental for events, and gift vouchers (bons cadeaux).

Product overview

Pépinières Baudat SA is a traditional plant nursery and vegetation producer founded in 1964, offering a catalog of outdoor plants including native and deciduous trees and shrubs, perennial plants, evergreen specimens, ornamental grasses, hedge shrubs, ground covers, climbing plants, ferns, and conifers. The company operates visitor gardens including the Jardin d'Inspiration and Jardin des arbres for customer inspiration. Additional services include plant delivery, event plant rental, and gift vouchers. The nursery sells exclusively to professionals and private customers through advance orders, with no direct on-site sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Plant and Vegetation Catalog
• Plant Delivery Service
• Plant Rental for Events
• Gift Certificates (Bon cadeau)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JardinSuisse VaudminorOthersAffiliated with JardinSuisse Vaud, the professional association for horticulturists and nursery operators in the Vaud canton.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Truffaut: French garden center chain offering a broad range of plants, trees, and horticultural products to private and professional customers; primarily French in geography but relevant as a comparable multi-channel garden retailer.
• Willemse France: Long-established French mail-order and online plant retailer selling trees, shrubs, perennials, and ornamentals to private customers; comparable product mix and order-based delivery model though operating primarily in France.

Broad incumbents

• Hornbach (Switzerland): European DIY/garden retail chain operating in Switzerland; sells outdoor plants, trees, and gardening products as part of a much broader assortment and competes for the same private and semi-professional buyers.
• Hortensis: Swiss garden center chain with retail locations across the Romandie region; sells nursery stock alongside gardening supplies, making it a broader incumbent competing for both professional and private customers in the same geography.
• Hauenstein Pflanzen AG: Larger Swiss horticultural producer and garden center chain operating multiple sites across German-speaking Switzerland; offers an overlapping catalog of trees, perennials, and ornamental plants at greater scale.
• Wyss GartenCenter: Swiss garden center chain with broad assortments including nursery stock, gardening supplies, and decor; competes for retail customers across several Swiss cantons at greater scale than Pépinières Baudat.

Emerging players

• Promesse de Fleurs: France-based online plant retailer specializing in perennials, shrubs, and ornamental plants with an e-commerce-led model; represents the digital-native plant retail format that Baudat's order-based model partially competes with.
• Bakker: Dutch online horticultural retailer selling plants, bulbs, and garden products across Europe; comparable plant-based e-commerce model and serves similar private-gardener buyer segments across multiple European markets.

Direct peers

• Daepp Gärtnerei AG: Established Swiss nursery producing garden plants, perennials, and ornamentals for both professional landscapers and private buyers; similar product mix and dual professional/retail customer model.
• Pépinières Hennegrave SA: Swiss plant nursery also based in the Vaud canton (Crassier area) producing trees, shrubs, and ornamental plants for professional and private customers — directly comparable geographic and product overlap to Pépinières Baudat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/p%C3%A9pini%C3%A8res-baudat-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pépinières Baudat SA