Bauer Hotel Group

What Bauer Hotel Group does

Bauer Hotel Group is a privately held family hospitality business founded in 1991, operating a multi-venue portfolio in Prague's UNESCO-protected historic center under the legal entity BHG Princ s.r.o. The company runs three boutique hotels (Hotel U Prince, Iron Gate Hotel & Suites, Hotel U Zlatého Stromu), five restaurants (Restaurant U Prince, Restaurant Zlatý Strom, Deer Restaurant, Terasa U Prince, Bistro U Prince), two bars (Black Angel's Bar and Zlatý Strom Bar & Club), and three event spaces (Jilská Palace Hall, Jay Room, Královský salonek), all within walking distance of Old Town Square and Charles Bridge.

The business generates revenue through five streams: hotel accommodations with flexible booking terms and loyalty discounts, restaurant dining across fine-dining, casual, and street-food concepts, bar and nightclub beverage sales including premium cocktail and bottle service, event venue rentals with in-house catering for corporate and private functions, and an e-commerce shop selling gift vouchers, experience packages, and patisserie items. Distribution is direct via owned websites (bauergroup.cz and venue-specific domains) and walk-in traffic; no OTA or third-party marketplace presence is disclosed. The BHG Family loyalty program, accessed via a dedicated portal with QR-code verification, drives retention through tiered 5%/10% discounts and priority reservations. With 29 employees, the company operates at unusually lean headcount relative to its venue footprint, suggesting shared kitchen and management infrastructure across properties.

The core technology is a centralized online reservation and booking platform integrated across hotels, restaurants, bars, and event spaces. Notable features include a QR-code-based loyalty membership system, unified customer management, and direct booking infrastructure. Marketing relies on content channels (BHG Magazine editorial, venue websites) and loyalty-driven retention, with no disclosed AI/ML capabilities.

Name

Bauer Hotel Group

Legal name

BHG Princ s.r.o.

Website

https://bauergroup.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Bauer Hotel Group (BHG Princ s.r.o.) is a privately held, family-owned Prague hospitality operator founded in 1991, running three boutique hotels, five restaurants, two bars, and event venues within UNESCO-protected buildings in Prague's historic center.

Ownership category

akta.pro rank

Product category

Boutique Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel services
• Historic hospitality venues
• Restaurant and bar operations
• Corporate event hosting
• Hospitality loyalty program

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from three boutique hotels in historic UNESCO-protected buildings: Hotel U Prince, Iron Gate Hotel & Suites, and Hotel U Zlatého Stromu. Revenue includes room bookings with BHG Family member pricing and flexible cancellation terms.
2. Restaurant Dining: Five restaurants generating revenue from dine-in service: Deer Restaurant (fine dining), Restaurant U Prince (Czech cuisine opposite Astronomical Clock), Restaurant Zlatý Strom (Italian/Czech near Charles Bridge), Terasa U Prince (rooftop bar & grill), and Bistro U Prince (casual street food). Revenue from food sales and beverages.
3. Bars & Nightlife: Two distinctive bars: Black Angel's Bar (speakeasy cocktail bar in Gothic cellar, known globally) and Zlatý Strom Bar & Club (dance club with pole dance performances, 30+ years history). Revenue from beverage sales, bottle service, and VIP boxes.
4. Event Spaces & Catering: Rental revenue from multiple event venues: Jilská Palace Hall (150 capacity), Black Angel's Bar private events (100 capacity), Deer Restaurant spaces, Královský salonek (12 capacity), and Zlatý Strom Bar & Club (350 capacity). Includes catering services provided by in-house kitchen teams.
5. E-commerce (Vouchers & Packages): Online shop selling gift vouchers for restaurants and bars, experience packages combining accommodation with dining, and artisanal pastries from in-house patisserie.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bauer Hotel Group operates a portfolio of three boutique hotels, five restaurants, a bistro, two bars/clubs, and multiple event venues in Prague's UNESCO-protected historic center, providing accommodation, dining, nightlife, and private event hosting. The group sells gift vouchers, experience packages, and artisanal pastries through its own online shop, and operates a tiered loyalty program (BHG Family) that offers 5–10% discounts across all venues.

Product overview

Bauer Hotel Group (BHG) is a hospitality company operating a portfolio of hotels, restaurants, bars, and event spaces in Prague's historic center (UNESCO World Heritage Site). The group comprises three boutique hotels (Hotel U Prince, Iron Gate Hotel & Suites, Hotel U Zlatého Stromu), five restaurants (Restaurant U Prince, Restaurant Zlatý Strom, Deer Restaurant, Terasa U Prince, Bistro U Prince), two bars (Black Angel's Bar, Zlatý Strom Bar & Club), and three event venues (Jilská Palace Hall, Jay Room, Královský salonek). Additional offerings include a loyalty program (BHG Family) and an e-commerce shop for gift vouchers and experience packages. All properties are located within Prague's historic Old Town, steps from major landmarks including Old Town Square, the Astronomical Clock, and Charles Bridge.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel U Prince Boutique hotel in a historic building on Old Town Square, offering accommodation steps from the Astronomical Clock and Charles Bridge in Prague's UNESCO-protected center.
• Iron Gate Hotel & Suites Historic hotel in Prague's city center offering suites and rooms within UNESCO-listed buildings near major attractions.
• Hotel U Zlatého Stromu Historic hotel accommodation in the heart of Prague, near Charles Bridge and Old Town Square.
• Restaurant U Prince Restaurant with direct view of the Astronomical Clock, serving Czech and international cuisine in historic interiors with baroque ceilings and outdoor garden on Old Town Square.
• Restaurant Zlatý Strom Restaurant on the Royal Route in Prague's historic center near Charles Bridge, serving Czech and Italian cuisine in historic settings with outdoor garden.
• Deer Restaurant Premium fine dining restaurant with glass atrium and peaceful garden, featuring modern Czech cuisine focused on game specialties and seasonal ingredients, with live piano in the evening.
• Terasa U Prince Rooftop bar and grill with 360-degree panoramic views of historic Prague and the Astronomical Clock, open year-round with partial coverage and heating.
• Bistro U Prince Fast food bistro with long tradition on Old Town Square, known for hot dogs, street food, and affordable beer. Famous for traditional trdelník pastry.
• Black Angel's Bar Mysterious speakeasy cocktail bar in a Gothic cellar beneath Hotel U Prince, inspired by Prohibition-era bars of the 1930s, featuring live piano and cocktails inspired by Alois Krcha's diaries.
• Zlatý Strom Bar & Club Design bar and nightclub with pole dance performances, three distinct spaces, free entry, and over 30 years of history on Prague's nightlife scene.
• Jilská Palace Hall Multifunctional event hall in a historic palace with modern AV technology, private bar, and kitchen, accommodating up to 150 guests for conferences, galas, weddings, and corporate events.
• Jay Room Private dining lounge with LCD TV and sound system for up to 18 guests, suitable for private dinners, family celebrations, and corporate meetings.
• Královský salonek Private lounge with capacity up to 12 guests for custom events with private catering, ideal for private dinners, family celebrations, and corporate meetings.
• BHG Family Loyalty Program Membership program offering exclusive benefits including better prices on hotel bookings, 5% discount at restaurants and bars, priority reservations, birthday surprises, and a 10% VIP discount for members spending over 30,000 CZK annually.
• BHG E-Shop Online shop offering gift vouchers for restaurants and bars, experience packages combining accommodation and dining, and artisanal pastries from the in-house patisserie.

Quantifiable outcome

• Black Angel's Bar has been featured in Dan Brown's work and consistently ranks among world's best bars
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bauer-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauer Hotel Group