Baxi Sverige / HS Perifal AB

What Baxi Sverige / HS Perifal AB does

HS Perifal AB, commercially known as Baxi Sverige, is a Swedish heating equipment distributor and brand owner founded in 1981 in Falköping. The company designs, sources, and distributes a broad portfolio of residential and light-commercial heating systems for the Swedish market, including wood-fired boilers (Solo Plus, Solo Innova, Bonus series), pellet boilers (TPK, EcoBasic), wood chip boilers from Hargassner and Gilles, air-to-water and air-to-air heat pumps (MDV Nature, MDV Mars, Perifalpumpen, MSX-15, MSA), and a hybrid heating category that combines heat pumps with bio-fuel boilers. HS Perifal also manufactures its own-brand pellet burners (HS20, HSPB series spanning 20–1,500 kW), buffer and accumulator tanks, fan convectors, and accessory components, and maintains an extensive spare parts inventory for legacy products, including over 70 parts for the 35-year-old Solo Plus. The company operates exclusively through indirect channels: a nationwide network of certified VVS installers and dealers (återförsäljare), supplemented by a dedicated e-commerce storefront (shop.baxi.se) for direct spare parts and accessory sales to installers and end customers, with separate B2B and B2C pricing tiers.

The business model is fundamentally hardware sales with an attached aftermarket parts and insurance revenue stream. Pricing is recommended retail including VAT, with detailed pricing available via downloadable price lists. A distinguishing commercial feature is the November 2025 launch of a 16-year security insurance program on wood and pellet boilers, underwritten with Arctic Insurance — the first such offering in Sweden. Revenue is split across two primary customer segments: Swedish residential homeowners (villaägare) purchasing biomass boilers, heat pumps, or hybrid systems, and larger property and industrial clients served through the dedicated "Stora anlggningar" (Large Installations) division. The company has historical ownership ties to BDR Thermea Group via the BAXI brand, and is transitioning fully to the HS Perifal AB identity in 2026.

HS Perifal's strategic positioning rests on four pillars: a 44-year market track record with a market-leading position in Swedish wood boilers, deep installer-channel relationships, lifetime aftermarket support for legacy products, and a hybrid heating category that allows existing bio-fuel customers to upgrade with heat pumps without scrapping prior capital. All operations are confined to Sweden, revenue is not publicly disclosed, and there is no indication of AI/ML capabilities, third-party funding, or activity outside the Swedish residential heating vertical.

Name

Baxi Sverige / HS Perifal AB

Legal name

HS Perifal AB

Website

https://baxi.se

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

HS Perifal AB is a Sweden-only heating equipment distributor and brand owner, selling wood boilers, pellet boilers, heat pumps, and hybrid heating systems through a nationwide certified installer network and direct e-commerce, primarily serving Swedish residential homeowners and select industrial clients.

Ownership category

akta.pro rank

Product category

Residential Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Power Boiler and Heat Exchanger Manufacturing (332410), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Residential heating systems
• Biomass boilers
• Heat pumps
• Pellet burners
• Hybrid heating

Headquarters

HQ city

Falköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heating Equipment Sales: HS Perifal sells heating equipment including wood boilers, pellet boilers, heat pumps, tanks, and accessories through a network of installers and dealers across Sweden, and directly through its e-commerce platform. Revenue is generated through one-time product sales at recommended retail prices (including VAT).
2. Spare Parts Sales: The company maintains an extensive spare parts inventory for all Baxi/HS Perifal products sold historically, available through the shop.baxi.se e-commerce platform. Spare parts are sold as individual line items. The company notably maintains over 70 different spare parts for the Solo Plus, whose first units are now over 35 years old.
3. Insurance / Extended Warranty Products: The company bundles a free 6-year security insurance with wood and pellet boilers, with an option to extend to 16 years via Arctic insurance partner, creating an additional revenue/commission stream tied to product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HS Perifal AB sells residential and commercial heating equipment in Sweden, including wood-fired boilers, pellet boilers, wood chip boilers, air-to-water and air-to-air heat pumps, own-brand pellet burners, buffer/expansion tanks, fireplace inserts, and accessories. The company distributes products through a nationwide certified installer and dealer network, a dedicated Large Installations division, and a direct e-commerce storefront for spare parts.

Product overview

HS Perifal AB is a Swedish heating solutions provider offering a comprehensive portfolio of heating products for residential homes, properties, and industrial applications. The product lineup includes wood-fired boilers (Vedpannor), pellet boilers (Pelletspannor), wood chip boilers (Flispannor), air-to-water heat pumps (MDV Nature, MDV Mars, Perifalpumpen), air-to-air heat pumps (MSX-15, MSA/MSA-C), pellet burners (HS20, HSPB), accumulator tanks, expansion vessels, fireplace inserts, fan convectors, mixing valve controls, and battery backup systems. The company also offers hybrid heating solutions combining heat pumps with bio-fuel boilers for optimized efficiency. Products are distributed through their main website (hsperifal.se) and e-commerce platform (shop.baxi.se), with support portals and extensive spare parts availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Vedpannor (Wood-fired boilers) Wood-fired boilers for residential villas and homes, including the Solo Plus, Solo Innova, Bonus 30, Bonus Light, and Excellent models. Available with up to 16-year security insurance. Sold via certified installer and dealer network across Sweden.
• Pelletspannor (Pellet boilers) Pellet-fired boilers (TPK and EcoBasic models) providing automated biomass heating for residential villas and homes, with up to 16-year insurance available. Distributed via certified installer and dealer network.
• Flispannor (Wood chip boilers) Wood chip-fired boilers from Hargassner and Gilles offered through the Stora anläggningar division for larger heating applications in properties, district heating, and industrial facilities.
• MDV Nature air-to-water heat pump Air-to-water heat pump using natural R290 refrigerant, designed for Nordic climates and maintaining full capacity at −7°C. Available in 8–16 kW range with smart app control, aimed at residential villas.
• MDV Mars air-to-water heat pump High-performance air-to-water heat pump using R290 refrigerant, designed for Nordic climates with smart app control and quiet operation. Aimed at residential homeowners seeking efficient heating.
• Perifalpumpen air-to-water heat pump series Own-brand air-to-water heat pump series (LV418 and LV2 in sizes LV8, LV12, LV20, LV25) featuring indoor control/tank control and compatibility with existing wood or pellet heating systems for hybrid installations.
• MSX-15 air-to-air heat pump Air-to-air heat pump rated for operation down to −35°C with SCOP value of 5.1 and twin-rotary compressor technology for low noise and high efficiency. Power range 0.75–7.2 kW, with built-in WiFi and remote control.
• MSA / MSA-C air-to-air heat pumps Air-to-air heat pumps using R32 refrigerant, available in four sizes (3.5–9.5 kW) suitable for cabins, garages, and homes. Offered with optional WiFi control.
• HS20 and HSPB pellet burners Own-brand HS20 pellet burner for residential installations and HSPB pellet burners available in villa (20–30 kW), property, and industrial sizes up to 1500 kW. Used with the company's pellet boiler range.
• Buffert accumulator tanks Insulated and uninsulated buffer accumulator tanks for thermal storage, available in round and rectangular configurations. Used to integrate boilers, heat pumps, and hybrid heating systems.
• Expansion vessels Open and closed expansion vessels for pressure management in residential heating systems.
• Schiedel fireplace inserts Schiedel fireplace inserts (Sargas, Mimas, Sirius, Isokern Celsius, Isokern Garden) for residential homes, providing additional heat source and ambiance.
• IL and ES fan convectors Fan convector units (IL with remote control and ES with actuator control) for distributing heat from boilers, heat pumps, or hybrid systems within residential properties.
• Victron MultiPlus battery backup Victron MultiPlus battery backup system combining inverter, battery charger, and automatic AC transfer switch for continuous power during outages in residential heating installations.
• Hybrid heating systems (Hybridvärme) Integrated heating solution combining a heat pump (for base load) with an existing wood or pellet boiler (for peak heating in the coldest periods). Designed to reduce energy costs and environmental impact while leveraging prior bio-fuel investment. Thousands of hybrid installations completed over the past decade.

Quantifiable outcome

• 16-year security insurance — first in Sweden for wood and pellet boilers
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and historical.

• Arctic InsurancecoreOthers · 1 November 2025Arctic Insurance is HS Perifal's partner for the 16-year security insurance program on wood and pellet boilers. From 1 November 2025, all wood and pellet boilers include a free 6-year insurance, with customers able to extend to a total of 16 years through Arctic. This is a first-in-Sweden offering that differentiates HS Perifal in the residential heating market.
• HS Tarm A/S (Denmark)historicalTechnology or IntegrationDanish company HS Tarm A/S is mentioned in the company history as an early collaboration partner that broadened the product range to include heating boilers. This partnership dates to the early 1980s and contributed to the company's growth trajectory.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vaillant: European heating brand with strong presence in Sweden across boilers, heat pumps, and hybrid systems; competes with HS Perifal on residential heating through installer/dealer channels.
• IVT (Bosch): Swedish heat pump brand owned by Bosch; directly competes with HS Perifal's heat pump line in the Swedish installer/dealer channel with a strong legacy brand.
• Bosch Thermotechnology: Global HVAC and heating equipment manufacturer with heat pumps, boilers, and hybrid systems; competes with HS Perifal across product categories and through dealer channels in Sweden.
• NIBE Industrier: Swedish-listed global leader in heat pumps and indoor climate solutions; directly competes with HS Perifal's heat pump range and broadly in Nordic residential heating, and is a benchmark for scale and R&D in the category.
• BDR Thermea Group: European heating major and former owner/brand parent of BAXI; competes across boilers, heat pumps, and hybrid systems in the same Nordic and broader European geographies HS Perifal operates in.
• Mitsubishi Electric (Heating): Global manufacturer of air-to-air and air-to-water heat pumps; competes with HS Perifal's MSX-15 and broader heat pump line, with strong Nordic distribution and brand recognition.

Direct peers

• CTC (Enertech Group): Swedish heating specialist offering biomass boilers, heat pumps, and hybrid systems, primarily through Swedish installers — a direct niche competitor with a similar product mix and go-to-market model.
• Hargassner: Austrian manufacturer of pellet and wood chip boilers — HS Perifal resells Hargassner products in its Swedish Stora anläggningar division, and Hargassner itself competes in the same biomass category across Europe.
• Thermia (Danfoss): Swedish heat pump manufacturer (part of Danfoss) specializing in ground-source and air-source heat pumps for residential and commercial customers; directly competes with HS Perifal's heat pump portfolio in the same dealer channels.

Emerging players

• KWB (Windhager): Austrian manufacturer of pellet and wood chip boilers in the residential and small-commercial range; overlaps with HS Perifal's biomass offering and is increasingly active in Nordic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hsperifal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baxi Sverige / HS Perifal AB