Hotel Bayerischer Hof

What Hotel Bayerischer Hof does

Hotel Bayerischer Hof Freising is a privately held, sole-proprietorship hotel established in 1874 and located at Marienplatz in the pedestrianized old town of Freising, Bavaria, approximately 7 km from Munich Airport. The property operates 70 DEHOGA-classified 3***Superior rooms (35 single, 35 double) together with four off-site 1- and 2-room apartments available for stays of five nights or longer. The on-site restaurant 'Pfeillers', operated by Moritz Pfeifer and Timo Siller since 2023, serves Bavarian upscale cuisine Tuesday through Saturday, supplemented by a daily breakfast service and a 24/7 self-service bistro for in-house guests; an inner courtyard provides outdoor dining. Adjacent facilities include two conference rooms (18 sqm and 40 sqm) supporting 8–25 persons, underground parking with car lift and three Type 2 EV charging stations, and ADAC-certified biker amenities including secure motorcycle and e-bike storage with battery charging lockers.

The hotel's business model is a multi-stream hospitality revenue operation. Room rentals are the core stream, priced at €85–€140 per night depending on category and language site, with breakfast included for direct bookings and optional add-ons (parking €10/night, EV charging €12 or €0.55/kWh, pets €6/night). Ancillary revenue is generated from the Pfeillers restaurant, bistro, conference room rentals with catering, and extended-stay apartment monthly rates of €1,500–€1,800. Distribution is hybrid: a direct booking channel via the QR Hotels booking engine on bayerischerhof-freising.de (with German, English, and Chinese-language collateral) is layered with listings on Tripadvisor, Booking.com, Hotels.com, and Hotel.de. The customer base is segmented between business travelers (proximity to Munich Airport, conference facilities, 24-hour check-in, EV charging), private/leisure travelers (central old-town location, biker-friendly services), and extended-stay guests (apartments with full kitchens and weekly cleaning).

The owner is Marc Sielhöfer, with Sandra Sielhöfer serving as Data Protection Officer under GDPR; the entity holds VAT-ID DE244400132 and operates as a German sole proprietorship. Technology infrastructure consists of standard third-party SaaS integrations (QR Hotels for reservations, TrustYou for review aggregation, Matomo for analytics, Google Maps, YouTube) with no proprietary technology, AI capabilities, or app products disclosed. The hotel's primary defensibility rests on its landmarked heritage building, central pedestrian-zone address, and ADAC/DEHOGA certifications rather than on technology or scale.

Name

Hotel Bayerischer Hof

Legal name

Bayerischer Hof (Inhaber Marc Sielhöfer)

Website

https://bayerischer-hof-freising.de

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Short description

Landmarked 1874 hotel in Freising's pedestrianized old town offering 70 renovated rooms and 4 apartments, a Bavarian restaurant (Pfeillers), conference facilities, and EV/biker amenities, serving business, leisure, and extended-stay guests near Munich Airport.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Corporate Extended-Stay Hotels (THAGAEAA), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)

Keywords

• Hotel accommodation
• Extended stay apartments
• Conference facilities
• Bavarian restaurant dining
• Central location hospitality

Headquarters

HQ city

Freising

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Room Rentals: Core revenue from overnight accommodations across 70 renovated rooms (35 single, 35 double) and 4 separate apartments. Includes direct and OTA channel bookings.
2. Restaurant and Bistro: Restaurant (operated by Moritz Pfeifer and Timo Siller as 'Pfeillers') serving Bavarian cuisine Tuesday-Saturday 11:00-21:30. Separate breakfast service daily 06:00-11:00. Bistro open 24/7 for hotel guests.
3. Conference/Meeting Facilities: Rental revenue from two conference rooms (18 sqm and 40 sqm) with various seating configurations accommodating 8-25 persons. Catering services available.
4. Ancillary Services: Parking fees (10-12 EUR/night), pet fees (6 EUR/night), and EV charging (0.55 EUR/kWh). Extended stay apartment rentals with minimum 5-night stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

A landmarked historic hotel from 1874 operating in Freising's pedestrianized old town at Marienplatz. The hotel provides 70 renovated single and double rooms (DEHOGA 3***Superior classification), four fully equipped apartments for extended stays (minimum 5 nights), and two conference rooms for up to 25 persons. On-site amenities include the 'Pfeillers' Bavarian restaurant, a bistro, daily breakfast service, underground parking with EV charging, and ADAC-certified bicycle/motorcycle-friendly facilities.

Product overview

Hotel Bayerischer Hof Freising is a landmarked hotel from 1874 offering a comprehensive hospitality portfolio. The core offering is accommodation with 70 renovated single and double rooms (DEHOGA 3***Superior rated), supplemented by 1 and 2-room apartments for extended stays. Food and beverage operations include the 'Pfeillers' restaurant serving Bavarian upscale cuisine, an intimate courtyard dining area, a 24/7 bistro, and daily breakfast service. Meeting facilities consist of two conference rooms (18 sqm and 40 sqm) with catering from the restaurant. Additional services include underground parking with EV charging, bicycle/motorcycle-friendly amenities, and 24-hour check-in capabilities. The hotel positions itself for both business and leisure travelers, leveraging its central location near Marienplatz and proximity to Munich Airport (7 km).

Differentiator

Problem solved

Functional benefit

Brands

• Pfeillers: The hotel's restaurant operated by Moritz Pfeifer and Timo Siller, serving Bavarian cuisine Tuesday to Saturday, 11:00 a.m. to 9:30 p.m.

Quantifiable outcome

• Over 90% of guests rate breakfast as 'very good'
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• ADACminorOthersADAC-certified biker and motorcycle-friendly hotel. Certification indicates compliance with ADAC quality standards for motorcycle and bicycle tourism. Includes secure parking in underground garage, charging lockers for e-bike batteries, wet clothing drying facilities, and tour planning assistance. Partner hotel for international cycling and motorcycle tours.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotel Zum Blauen Karpfen Freising: Long-established independent hotel/restaurant in Freising's old town. Competes for the same leisure traveler segment visiting Domberg, Weihenstephan, and old-town sights, with a similar heritage and central-location profile.
• Isar Hotel Freising: Independent mid-scale hotel in the Freising market serving corporate and leisure demand. Direct local competitor for occupancy and ADR benchmarking within the same town.
• Hotel Corbin Freising by Pillar: Recently opened/renovated hotel in Freising directly competing for the same corporate transient, leisure, and small-meeting demand near Munich Airport. Comparable scale and same micro-market dynamics make it the closest direct head-to-head competitor.
• Mercure Hotel Freising Airport: Mid-scale branded hotel in Freising serving the same airport-driven corporate segment. Comparable room count and meeting facilities; competes directly for transient business travelers landing at Munich Airport.
• B&B Hotel München-Airport: Limited-service budget competitor in the Munich Airport corridor. Defines the floor of the rate band for cost-sensitive corporate and leisure travelers; Bayerischer Hof competes upward on service and heritage rather than price.
• NH München Airport: Full-service airport-area hotel directly targeting the same Munich Airport corporate transient segment. Comparable F&B, parking, and meeting offerings at a similar price tier; primary competitive benchmark for ADR and occupancy.

Broad incumbents

• Hilton Munich Airport: Large-scale international brand hotel at Munich Airport with significantly larger inventory, full F&B outlets, and large conference facilities. Sets the upper benchmark for the airport-segment ADR and captures spillover demand Bayerischer Hof may benefit from when Hilton is sold out.
• Mövenpick Hotel München-Airport: Upscale airport-area hotel with full meeting and dining infrastructure. Competes for the same business-traveler wallet share at the premium end of the Freising/Airport corridor, anchoring rate ceilings for the segment.
• Maritim Hotel München: Large full-service conference and business hotel in central Munich. Captures the larger Munich-bound corporate and group business that exceeds Bayerischer Hof's 25-person meeting ceiling; relevant as a step-up competitor when group demand scales beyond the property's capacity.
• Holiday Inn Express Munich Airport: Branded limited-service hotel near Munich Airport targeting the same cost-conscious corporate transient market. Captures a portion of airport spillover that Bayerischer Hof otherwise relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-bayerischer-hof

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Bayerischer Hof