Bayes Business School

What Bayes Business School does

Bayes Business School is a constituent school of City St George's, University of London, located across three central London campuses (Bunhill Row, Finsbury Square, and Northampton Square) and operating with 727 employees and over 100 research-active faculty. It delivers a comprehensive portfolio of business education products spanning undergraduate degrees, more than 30 MSc programmes across finance, management, entrepreneurship, real estate, shipping, energy and actuarial science, three MBA formats (Full-time, Executive London, and Global Online), PhD and Executive PhD programmes, custom and open-enrolment Executive Education, and professional programmes including apprenticeships and coaching certifications. The school is triple-crown accredited (AACSB, AMBA, EQUIS) and holds Bloomberg Experiential Learning Partner status, with 92% of its research rated world-leading or internationally excellent in REF 2021.

The business model is tuition-driven across multiple programme tiers, supplemented by corporate services revenue. B2C revenue comes from individual student fees for undergraduate, MSc, MBA, PhD and professional programmes, with scholarships of up to 50% of tuition available on flagship MBAs. B2B revenue streams include Bayes Consulting (academic expert services commissioned by organisations), custom Executive Education co-created with corporate clients, student consulting projects, club and society sponsorships, scholarships funded by employers, and recruitment services. Distribution is direct via the school's website, dedicated recruitment teams per programme type, online consultation bookings, programme quizzes, open days, campus tours, and careers fairs, with active social media presence including China-specific platforms (Weibo, WeChat, Xiaohongshu) to support international student recruitment.

The school serves six primary customer segments: prospective undergraduate students, master's students (the largest segment by portfolio breadth), MBA candidates across three formats, corporate clients for Executive Education and consulting, doctoral candidates and senior executives, and professional programme participants. Alumni outcomes anchor the value proposition: MSc Finance ranks 1st globally for alumni salary increases (FT 2026) and the Global MBA ranks 2nd globally for career progression (FT Online MBA 2026), supporting demand across the B2C and B2B funnels through referrals and corporate engagement.

Name

Bayes Business School

Legal name

City St George's, University of London

Website

https://bayes.citystgeorges.ac.uk

Company type

Private

Founded year

1892

Operating status

Operating

Short description

Bayes Business School is a London-based, triple-crown accredited business school within City St George's, University of London, delivering undergraduate, MSc, MBA, PhD, and Executive Education programmes to individual students and corporate clients globally.

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHALAE

Online Professional Schools (MBA/MPA/MPH/Etc.)

Education/Higher Education (Colleges & Universities)/Distance & Online Universities

SECONDARYEDAHAHAJ

International Business & Global Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAE

Marketing, Sales & Brand Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Business school education
• MBA programmes
• Master's degrees
• Executive education
• Doctoral programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees - Master's Programmes: Revenue generated from full-time, part-time, and online MSc programmes. Fees vary by programme and format. The school offers over 30 master's degree courses across finance, management, entrepreneurship, real estate, shipping, energy, and actuarial science.
2. Tuition Fees - MBA Programmes: Revenue from Full-time MBA, Executive MBA in London, and Global MBA (Online) programmes. The MBA is a core revenue driver for the business school.
3. Tuition Fees - Undergraduate Programmes: Revenue from undergraduate degree programmes in business, finance, and management. Undergraduate students study at City St George's Clerkenwell Campus at Northampton Square.
4. Tuition Fees - Executive Education: Revenue from custom programmes (co-created with organisations) and open enrolment programmes in leadership, finance, and insurance. Executive Education is delivered as short courses and bespoke corporate programmes.
5. PhD Programme Fees: Revenue from full-time PhD and Executive PhD programmes across accounting, actuarial science, finance, and management disciplines.
6. Professional Programme Fees: Revenue from part-time professional programmes including Executive Master's in Medical Leadership, Executive Master's in Leadership for the Creative Industries, and Level 5 Coaching Certification programmes.
7. Corporate Services and Consulting: Revenue from Bayes Consulting services, student consulting projects commissioned by organisations, and corporate training engagements. Organisations engage Bayes to solve business problems and drive innovation through academic research and student talent.
8. Sponsorship and Brand Partnership: Organisations sponsor student clubs and societies (16 student-led organisations in sectors such as M&A, Marketing, Women in Business, Shipping, and Energy), fund scholarships, educational initiatives, research projects, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Bayes Business School is a constituent school of City St George's, University of London that delivers higher education in business, finance, and management. It offers undergraduate degrees, over 30 master's programmes, MBA variants (Full-time, Executive, Global Online), PhD/Executive PhD research degrees, and professional programmes. It also provides custom and open-enrolment executive education for organisations, Bayes Consulting services, and the CebAI centre for AI-enabled creativity.

Product overview

Bayes Business School offers a comprehensive portfolio of business education products: undergraduate and postgraduate degree programmes (undergraduate degrees, over 30 MSc/Master's programmes, Full-time MBA, Executive MBA, Global MBA Online, PhD, and Executive PhD), professional and executive education (custom programmes, open enrolment courses, apprenticeships, coaching certifications), and specialized programmes (Global Women's Leadership Programme). The school provides services including Bayes Consulting with academic experts, CebAI for AI-enabled creativity, student talent recruitment, and student consulting projects. The offering combines academic rigour with practical business applications, positioned between the Square Mile and Tech City in London.

Differentiator

Problem solved

Functional benefit

Brands

• Global Women's Leadership Programme: A programme that seeks to inspire, equip and connect women who are leaders or aim to become leaders, supporting women who want to grow and are seeking unique versions of success beyond corporate or entrepreneurial leadership.
• Bayes Global MBA
• Bayes Online MBA

Products and services

• Undergraduate Degrees in Business, Finance and Management Undergraduate degree programmes based at City St George's Clerkenwell Campus in London, covering accounting, actuarial science, business analytics, business and management, and finance, with placement and study-abroad options.
• MSc/Master's Degrees Portfolio One of Europe's most extensive master's portfolios with over 30 programmes spanning finance, management, entrepreneurship, real estate, shipping, energy, actuarial science, and digital marketing with AI, offered in full-time, part-time, and online formats.
• Full-time MBA 12-month intensive MBA programme in London for early-career professionals seeking to change career path, accelerate progress, or become more entrepreneurial.
• Executive MBA in London Part-time Executive MBA taught over two years for mid-career professionals targeting senior and c-suite roles, with study two evenings weekly or one long weekend monthly.
• Global MBA (Online) Two-year, part-time online MBA for experienced managers and entrepreneurs combining online modules with on-campus components in London, ranked 4th globally by the Financial Times Online MBA 2026.
• PhD Doctoral Degree Research doctoral programme providing training in core topics, advanced courses, and development workshops across accounting, actuarial science, finance, and management for aspiring academics.
• Executive PhD Flexible doctoral programme for senior executives in industry, government, or not-for-profit sectors who want a practical and relevant qualification without taking a career break.
• Custom Executive Education Programmes Bespoke learning experiences co-created with organisations addressing specific business challenges and development needs in leadership, finance, and insurance.
• Open Enrolment Executive Education Expert-designed professional development short courses providing practical skills in leadership, finance, and consulting for individual career enhancement.
• Professional Programmes (Apprenticeships) Programmes combining on-the-job training with study for degree-level qualifications, including Executive Master's in Medical Leadership and Executive Master's in Leadership for the Creative Industries.
• Level 5 Coaching Certification One-year hybrid coaching programme for professionals and healthcare professionals leading to Level 5 Coach accreditation from AC, ICF, and EMCC.
• Global Women's Leadership Programme Programme designed to inspire, equip, and connect women who are leaders or aim to become leaders, supporting women seeking growth and success beyond corporate or entrepreneurial leadership.
• CebAI (Centre for Creativity Enabled by AI) Centre offering on-demand creativity services, AI tools, creativity techniques, training, and masterclasses for organisations seeking AI-enabled innovation.
• Bayes Consulting Academic expert services that help organisations solve business problems, drive innovation, and accelerate business growth through research expertise and practical application.

Quantifiable outcome

• MSc Finance alumni rank 1st globally for salary increases and 1st in UK for career progress (Financial Times Masters in Finance 2026)
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Montpellier Business SchoolminorStrategic or Co-development PartnerBayes has a partnership with Montpellier Business School enabling MSc Finance students to spend a month at the partner institution to improve research skills and build global networks.
• Paris Dauphine UniversityminorStrategic or Co-development PartnerBayes partners with Paris Dauphine as one of its study abroad partner institutions. MSc Finance students have the opportunity to spend a month at Paris Dauphine to enhance research skills and expand their international networks.
• BloombergcoreTechnology or IntegrationBayes Business School holds Bloomberg Experiential Learning Partner status, providing students with direct access to Bloomberg terminal data, analytics, and experiential learning tools integrated into finance programmes.
• Corporate Employers (16 Student Clubs and Societies)minorChannel Partner/ Reseller/ DistributorBayes has 16 student-led organisations (clubs and societies) in sectors including M&A, Marketing, Women in Business, Shipping, and Energy. These are sponsored or collaborated with by corporate organisations to build talent pipelines and brand visibility.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• London Business School: London-based, triple-crown-accredited business school offering MBA, Master's, Executive Education, and PhD programmes. Closest UK peer to Bayes in mission, portfolio breadth, and London-based delivery, though typically ranked higher in global MBA tables.
• Oxford Saïd Business School: UK elite business school at the University of Oxford offering MBA, Master's, Executive Education, and doctoral programmes. Competes with Bayes for UK graduate applicants, corporate executive education contracts, and global rankings.
• Cambridge Judge Business School: University of Cambridge business school offering MBA, MPhil, Executive Education, and PhD programmes. Comparable portfolio to Bayes and a direct competitor for UK applicants, executive education, and FT rankings.
• Imperial College Business School: London-based business school within Imperial College London, offering MBA, MSc, and Executive Education with strong finance and technology positioning. Direct London competitor targeting similar quantitative and professional segments.
• Warwick Business School: UK business school with extensive online MBA, MSc, and executive education portfolio. Competes with Bayes on online MBA rankings and UK part-time programme applicants.
• Alliance Manchester Business School: UK business school within the University of Manchester offering MBA, MSc, PhD, and Executive Education. Comparable full-time and online MBA offerings competing in UK rankings and global tables.
• Cranfield School of Management: UK-based business school with strong MBA, MSc, and executive education presence. Competes with Bayes for UK full-time MBA applicants and corporate executive education.
• HEC Paris: Top-tier European business school with MS, MBA, Executive MBA, and TRIUM Global Executive MBA programmes. Competes with Bayes for European MBA rankings, international applicants, and corporate executive education.
• IE Business School: Madrid-based business school offering MBA, MSc, Executive Education, and online programmes. Comparable portfolio breadth and direct competitor in European FT rankings and online MBA market.

Broad incumbents

• INSEAD: Global elite business school with MBA, Executive MBA, and Executive Education programmes across campuses. Aspirational peer in international rankings; competes for high-end MBA and executive education market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bayesbschool
• YouTubeyoutube.com/c/bayesbusinessschoolofficial
• Facebookfacebook.com/BayesBSchool
• LinkedInlinkedin.com/school/bayes-business-school
• Instagraminstagram.com/bayesbschool

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayes Business School