Bay of Plenty Times
Bay of Plenty Times is a regional New Zealand news publication serving the Bay of Plenty region, operating under the NZME network and distributed digitally via the NZ Herald platform, with revenue from subscriptions, advertising, and classifieds.
- Company typePrivate
- Founded2026
- HeadquartersTauranga, New Zealand
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bay of Plenty Times does
Bay of Plenty Times is a regional news publication serving the Bay of Plenty region of New Zealand, covering communities including Tauranga, Mount Maunganui, Pāpāmoa, Te Puke, Whakatāne, Katikati, and Rotorua. The publication provides local news, business reporting, sports coverage, opinion pieces, lifestyle content, property information, death notices, classifieds, and video. It is operated under the NZME (New Zealand Media and Entertainment) network as part of NZME Publishing Limited, and its digital content is hosted on the NZ Herald platform at nzherald.co.nz.
The core product is a digital-first news website, supported by e-editions, photo sales, and a print edition distributed regionally. The technology is a standard content-managed digital news platform built into the NZ Herald infrastructure, with no proprietary technical assets disclosed. Cross-promotion is conducted across the broader NZME network, which includes NZ Herald, Newstalk ZB, ZM, The Hits, Coast, OneRoof, and BusinessDesk.
The business model combines three revenue streams: recurring digital subscriptions via Herald Premium (monthly billing, paywalled content), digital display and sponsored advertising, and classifieds transactions including death notices and property listings (the latter via the OneRoof partnership). The go-to-market is sales-led on the advertising/classifieds side and self-serve consumer subscription on the digital subscription side. The primary customer segment is Bay of Plenty regional residents seeking local news and community information; there are no named enterprise customers, and pricing for subscriptions is not publicly disclosed beyond the existence of a monthly Herald Premium tier.
Bay of Plenty Times firmographics
Firmographics- Name
- Bay of Plenty Times
- Legal name
- NZME Publishing Limited
- Website
- https://bayofplentytimes.co.nz
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Bay of Plenty Times is a regional New Zealand news publication serving the Bay of Plenty region, operating under the NZME network and distributed digitally via the NZ Herald platform, with revenue from subscriptions, advertising, and classifieds.
- Ownership category
- akta.pro rank
Where Bay of Plenty Times is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Bay of Plenty Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Subscriptions: Premium digital subscriptions providing access to exclusive content, analysis, and e-editions. Subscription tiers include Herald Premium and various branded subscription options.
- Digital Advertising: Display advertising on the website and mobile platform, including banner ads, sponsored content sections, and promotional placements.
- Classifieds: Online classified advertising including death notices, property listings through OneRoof partnership, and general classified ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Herald Premium subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bay of Plenty Times product offering
Product offeringCore offering
Bay of Plenty Times is a regional digital news publication that provides local news, business, sport, opinion, lifestyle, property, and video content for residents of the Bay of Plenty region of New Zealand. Operated as a regional brand within the NZME network, it offers both free articles and premium (Herald Premium) subscriber content, alongside classifieds, death notices, e-editions, and photo sales services. The publication covers communities including Tauranga, Mount Maunganui, Pāpāmoa, Te Puke, Whakatāne, Katikati, and Rotorua.
Product overview
Bay of Plenty Times is a regional digital news publication operated under the NZME network. The offering consists of a unified news website providing free and premium (Herald Premium) content across multiple sections including news, business, opinion, lifestyle, property, sport, and video. The publication also offers classifieds, death notices, e-editions, and photo sales services.
Differentiator
Problem solved
Functional benefit
Products and services
- Bay of Plenty Times Regional News Website Regional digital news publication providing local news, business, sport, opinion, lifestyle, property, and video content for residents of the Bay of Plenty region of New Zealand, hosted on the NZ Herald platform.
- Bay of Plenty Times Classifieds Online classified advertising service including death notices, property listings via OneRoof partnership, and general classified ads for Bay of Plenty region residents.
- Today's Paper E-Editions Digital replica editions of the newspaper available for digital subscribers through the NZ Herald e-editions platform.
- Photo Sales Service Service allowing customers to purchase NZ Herald and NZME images, including Bay of Plenty Times photo content.
Companies that use Bay of Plenty Times
Customer profileSegments1 record
Ideal customer profiles1 record
Bay of Plenty Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bay of Plenty Times partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NZME (New Zealand Media and Entertainment)coreBay of Plenty Times is operated as a regional section/brand under the NZME network. The publication leverages NZME's digital platform, content management systems, and cross-promotional opportunities across the network of radio stations, websites, and other newspaper titles including NZ Herald, Rotorua Daily Post, and other regional publications.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Bay of Plenty Times competitors and assessment
Company assessmentBroad incumbents
- Stuff: New Zealand's largest news media company operating Stuff.co.nz and multiple regional newspaper titles across the country. It is the primary competitor to NZME in New Zealand regional news publishing, offering directly comparable subscription and advertising products.
- Newshub (NZ): A major New Zealand news brand operated by Warner Bros. Discovery NZ (formerly MediaWorks), covering national and regional news. It competes with Bay of Plenty Times for national digital advertising and audience attention, particularly through its coverage of Bay of Plenty regional stories.
- Radio New Zealand: New Zealand's publicly funded national radio broadcaster, which provides news coverage including regional reporting. It competes for local news audience share in the Bay of Plenty region and represents the public broadcaster alternative to commercial regional news.
Direct peers
- NZ Herald: NZME's flagship national newspaper, operating on the same digital platform (nzherald.co.nz) where Bay of Plenty Times is hosted. It is the closest comparable publication within the same parent network, sharing infrastructure, subscription products (Herald Premium), and cross-promotional channels.
- Rotorua Daily Post: A sibling regional newspaper within the NZME network covering the Rotorua area, which is one of the key towns that Bay of Plenty Times also covers. Operates on the same digital platform and subscription model, serving as the most directly comparable regional title in the NZME portfolio.
- Waikato Times: A Stuff-owned regional newspaper serving the Waikato region, which borders the Bay of Plenty. It is highly comparable as a New Zealand regional daily newspaper covering an adjacent provincial market with similar content verticals (news, business, sport, property).
- Otago Daily Times: One of New Zealand's oldest regional daily newspapers, serving the Otago region. Comparable to Bay of Plenty Times as a regional daily newspaper with print and digital editions, local news focus, and subscription-based revenue model in a provincial New Zealand market.
Emerging players
- The Spinoff: A digital-native New Zealand media outlet covering news, politics, and culture. While it competes for national digital audiences and advertising spend, it represents the emerging digital-first model that regional publications like Bay of Plenty Times must adapt to in order to retain audience and advertiser share.
Others
- Newstalk ZB: A major New Zealand talk radio network that is part of the NZME network alongside Bay of Plenty Times. It is comparable as a sibling NZME asset and as a competitor for local news audience attention across broadcast and digital channels in the Bay of Plenty region.
Regional players
- SunLive: A digital local news outlet covering the Tauranga and Western Bay of Plenty area, directly competing with Bay of Plenty Times for the same regional audience. Operated as part of the NZME network, it represents an overlapping local digital news competitor within the same geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bay of Plenty Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bay of Plenty Times leadership team
Management profileNumber of profiles
Bay of Plenty Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bay of Plenty Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bay of Plenty Times
What does Bay of Plenty Times do?
Bay of Plenty Times is a regional digital news publication that provides local news, business, sport, opinion, lifestyle, property, and video content for residents of the Bay of Plenty region of New Zealand. Operated as a regional brand within the NZME network, it offers both free articles and premium (Herald Premium) subscriber content, alongside classifieds, death notices, e-editions, and photo sales services. The publication covers communities including Tauranga, Mount Maunganui, Pāpāmoa, Te Puke, Whakatāne, Katikati, and Rotorua.
Is Bay of Plenty Times a public or private company?
Bay of Plenty Times is a private company. It is classified as corporate owned and is currently operating.
When was Bay of Plenty Times founded?
Bay of Plenty Times was founded in 2026.
Where is Bay of Plenty Times based?
Bay of Plenty Times is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Bay of Plenty Times make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are digital Advertising and classifieds.
Who are Bay of Plenty Times's main competitors?
Broad incumbents on record are Stuff, Newshub (NZ) and Radio New Zealand. Direct peers are NZ Herald, Rotorua Daily Post, Waikato Times and Otago Daily Times. The Spinoff is listed as an emerging player. Newstalk ZB is listed as an others. SunLive is listed as a regional player.
Does Bay of Plenty Times have an API?
No public API is recorded for Bay of Plenty Times.