Bayshore Resort

What Bayshore Resort does

Bayshore Resort is a 120-room, privately held beachfront hotel located at 833 East Front Street in Traverse City, Michigan, situated directly on the shore of West Grand Traverse Bay with private beach access. The property operates across five guest room tiers—Standard, East Side/Balcony, Bayfront, Spa Rooms, and Suites—plus an Apartment Suite, and supplements lodging with four meeting and event rooms ranging from 287 to 1,165 square feet. On-site amenities include an indoor pool, fitness center, game room, complimentary breakfast, and Wi-Fi, with an on-site seasonal water-sports offering delivered through a partnership with Aussie Watersports.

The business generates revenue from nightly room bookings, meeting and event rentals, and ancillary add-ons such as the Romance Package. Distribution is direct-to-consumer via the property's own website and toll-free phone line, with no third-party OTA dependency disclosed in the source material. The customer base spans leisure couples, families, small social groups and reunions, and business meeting groups; operational policies include 21+ check-in, a 48-hour cancellation window, and a service-animals-only pet policy. The property is privately held with no disclosed parent company, ownership structure, headcount, or financial figures.

No technology platform beyond standard hotel property management and reservation systems is described. There is no mobile app, no AI/ML tooling, no disclosed integrations, and no data flywheel. Strategic activity is limited to product additions (Apartment Suite, Romance Package, meeting facilities) and the seasonal Aussie Watersports partnership, with no funding history, M&A activity, leadership changes, or geographic expansion documented.

Name

Bayshore Resort

Legal name

Bayshore Resort Traverse City

Website

https://bayshore-resort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayshore Resort is a 120-room privately held beachfront hotel on West Grand Traverse Bay in Traverse City, Michigan, serving leisure travelers, families, couples, and small business and social-event groups through direct website and phone bookings.

Ownership category

akta.pro rank

Product category

Resort and Hotel Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Beachfront hotel
• Guest accommodations
• Conference facilities
• Resort lodging
• Meeting rooms

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room bookings: Primary revenue from hotel room bookings across five room tiers: Standard, East Side/Balcony, Bayfront, Spa Rooms, and Suites. Room rates vary based on view type and amenity level.
2. Romance Package add-on: $40 add-on package offering champagne glasses, rose, chocolates, and champagne for couples staying at the resort.
3. Conference/meeting room rentals: Revenue from hosting meetings, conferences, retreats, and training sessions in available meeting rooms (2nd Floor, 3rd Floor, Rooms 301 and 334).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bayshore Resort is a 120-room beachfront hotel on West Grand Traverse Bay in Traverse City, Michigan offering guest accommodations across five room tiers (Standard, East Side, Bayfront, Spa, and Suites) plus a unique Apartment Suite with full kitchen. The resort also provides conference and meeting room facilities, a Romance Package add-on, and resort amenities including indoor pool, hot tub, fitness center, complimentary breakfast, and a private beach.

Product overview

Bayshore Resort is a 120-room beachfront hotel offering five room tier categories: Standard Rooms (economical, no bay view), East Side Rooms (balcony, pool view options), Bayfront Rooms (direct bay/beach views with balcony or patio), Spa Rooms (in-room two-person spa with bay views), and Suites (full amenities including spa, fireplace, kitchen appliances). The resort also features an Apartment Suite as a unique offering with a full kitchen. Conference and meeting room facilities support business events. A Romance Package add-on is available for all room types.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Economical guest rooms with Victorian decor featuring either one king bed or two queen beds. No balconies or bay views available.
• East Side Rooms Rooms on the east end of the hotel offering private balcony but no bay view; pool view rooms overlook the indoor pool. Available with one king or two queen beds.
• Bayfront Rooms Guest rooms with direct view of the beach and bay, featuring two queen beds with private balcony or patio. Bayfront Walkout Rooms on beach level offer patios directly on the sand.
• Spa Rooms Rooms featuring an in-room two-person spa tub with whirlpool jets, with at least partial bay views and often a balcony or patio on the beach. Available with one king or two queen beds.
• Suites Spacious suites with bay and beach views, private balcony or patio, king bed with TV in bedroom, queen sleeper sofa in living room, in-room two-person spa, fireplace, refrigerator, microwave, and additional TV.
• Apartment Suite Unique one-bedroom suite with king bed, private bathroom, full-size living room, dining area, and full kitchen. The only room in the hotel with a full kitchen. No balcony and does not face the bay.
• Conference and Meeting Rooms Meeting and conference facilities with multiple configuration options including classroom, conference, banquet/rounds, U-shape, and theater setups. Four rooms available ranging from 287 to 1,165 sq ft for meetings, conferences, retreats, and training sessions.
• Romance Package Add-on package priced at $40 including souvenir logo champagne glasses, long stem rose, chocolates, and champagne (alcoholic or non-alcoholic). Added to any available room's nightly rate.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aussie WatersportsminorGTM or Marketing PartnerBeachside water sports rental service located on Bayshore Resort's private beach from Memorial Day through Labor Day. Provides jet-ski and boat rentals directly to resort guests, enhancing the beach experience offering.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pointes North Beachfront Resort: Independent beachfront resort on East Grand Traverse Bay with suites and condo-style lodging. Comparable as a Northern Michigan independent waterfront lodging operator.
• Grand Traverse Resort and Spa: Larger full-service resort in the Traverse City area offering lodging, conference facilities, and spa amenities. Comparable as the primary local competitor for leisure and meeting demand in Northern Michigan.
• West Bay Beach Resort (a Trademark Collection by Wyndham): Beachfront Traverse City resort on East Bay with private beach, meeting space, and indoor water park. Closest direct competitor in terms of beach access, family/groups focus, and meeting facilities.
• Cherry Tree Inn & Suites: Beachfront Traverse City hotel on East Grand Traverse Bay offering suites and family-oriented amenities. Comparable as a competing bayfront property serving similar leisure segments.

Regional players

• Mission Point Resort: Full-service waterfront resort on Mackinac Island serving leisure and meeting guests with multiple room tiers and amenities. Comparable as a Michigan independent full-service resort operator.
• Shanty Creek Resorts: Northern Michigan resort operator with multiple lodging options, meeting space, and four-season amenities. Comparable as a regional independent resort competitor for leisure and group bookings.

Broad incumbents

• The Inn at Bay Harbor (Autograph Collection): Upscale branded resort in Bay Harbor, Michigan with conference facilities and spa, targeting leisure and group demand. Comparable as a Northern Michigan full-service resort with similar meeting capability.
• Boyne Resorts: Large multi-property Northern Michigan resort operator (Boyne Mountain, Boyne Highlands) with lodging, conference, and recreational amenities. Comparable as a broader-scale independent resort operator in the same regional tourism ecosystem.
• Hotel Indigo Traverse City: Branded boutique hotel in downtown Traverse City targeting leisure travelers with waterfront-adjacent positioning. Comparable as a competing overnight accommodation in the same primary market.
• Cambria Hotel Traverse City: Newer select-service branded hotel serving both leisure and business travelers in Traverse City. Comparable as a competing modern accommodation option in the same regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bayshore-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayshore Resort