Bays United Football Club

What Bays United Football Club does

Bays United Football Club is a community-based, non-profit amateur soccer club headquartered in Victoria, British Columbia, delivering programs and matches across southern Vancouver Island and the south Gulf Islands. The club operates within the Traditional Territories of the Lekwungen (Esquimalt and Songhees), Malahat, Pacheedaht, Scia'new, T'Sou-ke and W̱SÁNEĆ (Pauquachin, Tsartlip, Tsawout, Tseycum) peoples, and is affiliated with LISA (Lower Island Soccer Association) and aligned to Canada Soccer Grassroots Standards and the Long-Term Player Development framework.

Programmatically, the club offers a vertically integrated age range from House Programming (U5-U10) through Youth Programming (U11-U18) to Adult Men and Adult Women, supplemented by seasonal Spring Development Programs, a Spring Speed Club, a Summer 3v3 program, referee certification pathways (Small Sided at age 12+, Entry Level at age 14+), volunteer coach recruitment and certification, a $500 annual U18 scholarship (one boys, one girls), and a periodic branded merchandise store through Macron/Team Sales. Programs are delivered across multiple public and school field locations including Oak Bay High School, University of Victoria, Finlayson Turf, Vic High Turf, Carnarvon Park, Henderson Park/Filed, and the Gulf Islands Secondary School area.

The technology backbone is the third-party PowerUp Connect platform (web and iOS/Android apps), used for player registration, team official management, rostering, attendance, scheduling, RSVPs, and member communications. The club also integrates RefCentre BC for referee course administration and GoFan for event registration/ticketing. Monetization is via per-player registration fees (varying by age and program tier), referee course fees (with partial reimbursement on service completion), periodic merchandise sales, and an annual Community Gaming Grant from the Province of British Columbia. The club is supported by a 13-person operational team under Technical Director Donovan Walters and Head Referee Louise Reid, with the broader program delivered through volunteer coaches, assistant coaches, team managers, and referees.

Name

Bays United Football Club

Legal name

Bays United Football Club

Website

https://baysunited.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bays United Football Club is a community-based, non-profit amateur soccer club in Victoria, British Columbia, delivering youth (U5-U18) and adult soccer programs across southern Vancouver Island and the south Gulf Islands via the PowerUp platform and multiple public field locations.

Ownership category

akta.pro rank

Product category

Amateur Community Soccer Club Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth soccer programs
• Adult soccer leagues
• Referee certification
• Community soccer club
• Soccer player development

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Player Registration Fees: The club charges registration fees for youth and adult programs across House (U5-U10), Youth (U11-U18), Adult Men, and Adult Women divisions. Fee tiers vary by age group and program level.
2. Club Merchandise Store: The club operates a branded merchandise store through Macron and Team Sales, selling apparel items with periodic store openings. Orders are shipped upon store closing.
3. Referee Course Fees: The club collects Small Sided Referee course fees ($45) and Entry Level Referee course fees ($135) from youth referees. The Entry Level fee is partially reimbursed upon course completion and extended refereeing service.
4. Provincial Community Gaming Grant: Bays United FC receives annual financial support from the Province of British Columbia through the Community Gaming Grant Program, which supplements club operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bays United Football Club is a non-profit community soccer club operating youth development programs (ages U5 through U18) and adult men's and women's recreational and competitive teams. The club also runs a referee certification training program, a coaching development pathway aligned with Canada Soccer Grassroots Standards, and sells club-branded apparel and equipment through an online store. Programming is delivered on local fields in Greater Victoria, BC, with registrations and team management handled through the PowerUp Connect platform.

Product overview

Bays United Football Club offers a comprehensive soccer club experience across southern Vancouver Island. The club operates a multi-tiered structure consisting of youth programs (U5-U18) and adult programs (men and women), supported by supplementary offerings including referee certification pathways, coaching development, and scholarship programs. The club utilizes the PowerUp digital platform for team management, registration, and communications. Programs follow Canada Soccer Grassroots Standards with small-sided games for younger age groups. The club also operates a merchandise store through Macron partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Soccer Programs (Grassroots U5-U12)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Macron and Team SalesminorChannel Partner/ Reseller/ DistributorBays United FC operates its club store through Macron and Team Sales, using their platform to sell branded club merchandise. Items are manufactured and shipped by Macron through the Team Sales portal.
• PowerUp Sports (Connect Platform)coreTechnology or IntegrationBays United FC uses the PowerUp Connect platform as its primary club management system for player registration, team official management, roster access, attendance tracking, scheduling, and member communications. The club is built on PowerUp's infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific FC: The professional soccer club based in Langford, BC on Vancouver Island. While not a community amateur club, Pacific FC operates in the same Vancouver Island soccer ecosystem and represents the upper-tier pathway that Bays United's youth development programs can feed into.

Direct peers

• Gorge FC: A long-standing community soccer club based in the Greater Victoria area. It is the most direct local comparable — same city, same LISA-affiliated grassroots community model, and even shares historical ties with Bays United through former Bays technical staff and players.
• Mountain United FC: A community youth soccer organization in the BC Lower Mainland. Comparable in delivering age-tiered Canada Soccer-aligned programming with volunteer coach infrastructure and registration-based economics.
• Juan de Fuca FC: A Vancouver Island-based youth football (soccer) club. Donovan Walters (Bays United's Technical Director) previously played for Juan de Fuca, underscoring the close ecosystem of Vancouver Island community soccer and making JdF a direct comparable on grassroots youth programming.
• Coquitlam Metro-Ford SC: A large Lower Mainland BC community soccer club running youth house, competitive, and adult programs under Canada Soccer Grassroots Standards. Highly comparable to Bays United in program structure, age-tier coverage, and community-led delivery model.
• Surrey United SC: A community soccer club serving Surrey, BC with youth and adult programs, volunteer coach networks, and registration-driven revenue. Comparable to Bays United in offering community-based, age-tiered programming supported by a digital registration platform.
• Langley United Soccer Association: A Langley, BC community soccer club running house and competitive youth streams alongside adult programs. Directly comparable in registration-driven revenue model and volunteer coach delivery.
• Vancouver United FC: A Vancouver-based community soccer club delivering youth grassroots and competitive programming. Operates with a similar community-led model, multi-age programming structure, and reliance on volunteer coaches and provincial sport governance.
• Burnaby FC: A Burnaby, BC-based community soccer club providing youth and adult programs. Closely comparable on structure, customer base, and reliance on Canada Soccer Grassroots Standards.
• Abbotsford FC: A Fraser Valley, BC community soccer organization offering youth and adult programs. Comparable to Bays United in grassroots community delivery, volunteer-driven coaching, and age-tiered structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bays-united-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bays United Football Club