Bazaruto

What Bazaruto does

Nawiri Group Ltd. is a purpose-led African travel group with offices in Nairobi (Kenya), Port Louis (Mauritius) and Cape Town (South Africa), operating a portfolio of premium safari brands across East and Southern Africa and employing over 1,300 people. The group sells through two principal sub-brands: Asilia, which operates 17 owned/managed camps and lodges across East Africa's iconic landscapes and acts as a trusted Destination Management Company for the global travel trade, and Go2Africa, an award-winning personalised safari curation service spanning the continent. Core operating subsidiaries also include Honeyguide (conservancy-based safari camps) and Sayari Camp (Serengeti tented camp, named Best Tented Camp at the 2026 Serengeti Awards for Excellence in Conservation & Tourism).

The business model centres on premium, nature-based safari experiences sold direct-to-consumer through Asilia and Go2Africa, complemented by trade distribution via Asilia's DMC relationships. Geographic reach spans Kenya, Tanzania, Uganda, South Africa, Namibia, the Democratic Republic of Congo, and Mauritius. The group reports contributing over US$10 million annually to nature protection and community-led initiatives, with guest donations matched by group profit and operations anchored in long-term impact-investor capital. ESG positioning is central: Asilia was the first African travel company to achieve B Corp certification in 2012, the entire group was certified in 2022, and the group was recertified in July 2026; annual Impact and Sustainability Reports serve as the accountability checkpoint.

Underlying technology is not disclosed in the source material. The offering is built around physical hospitality assets (17 camps/lodges), human-led safari curation expertise, and a network of grassroots conservation partnerships (Honeyguide Foundation, CLAWS, Meserani Snake Park Clinic and conservancy/Wildlife Management Area programmes in Kenya and Tanzania), with no proprietary software platform, AI capabilities, APIs, or integrations documented.

Name

Bazaruto

Legal name

Nawiri Group Ltd.

Website

https://bazaruto.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nawiri Group Ltd. is a purpose-led African travel group operating premium safari brands Asilia (17 camps and lodges across East Africa) and Go2Africa (personalised safari curation), serving affluent travellers seeking conservation-anchored safari experiences across East and Southern Africa with 1,300+ employees.

Ownership category

akta.pro rank

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Lodges & Tented Camps (THAAAHAC)

akta.pro secondary industries

Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari & Wilderness Luxury Resorts (THAGACAD), Wildlife Safaris & Game Drives (THAJAIAB), Safari & Wildlife Travel Agencies (THAKAFAG)

Keywords

• Premium safari experiences
• Africa safari camps
• Safari travel curation
• Destination management services
• Nature-based tourism

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Premium Safari Experiences: Revenue generated through premium safari experiences across iconic African wilderness regions, including 17 camps and lodges operated by Asilia, and curated personalised safari packages through Go2Africa.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bazaruto operates within a portfolio of premium safari brands offering immersive, nature-based travel experiences across Africa's iconic wilderness regions. The core offering includes stays at upscale safari camps and lodges and personalised, curated safari itineraries spanning remote savannahs, gorilla tracking in Congo, and desert-adapted wildlife in Namibia. Revenue is generated through safari bookings at owned/operated properties and curated itineraries, with a parallel DMC channel serving the global travel trade.

Product overview

Nawiri Group is a purpose-led travel group operating a platform-plus-brands architecture consisting of two primary safari sub-brands. Asilia operates 17 camps and lodges across East Africa and serves as a trusted DMC for the travel trade, while Go2Africa curates award-winning personalised safaris. The group's core offering is premium, nature-based travel experiences that generate over US$10 million annually for nature protection and community-led initiatives, with guests' safari bookings directly supporting impact work.

Differentiator

Problem solved

Functional benefit

Brands

• Asilia: Premium safari camps and lodges operator across East Africa, also serving as a trusted DMC for the travel trade. Operates 17 camps and lodges.
• Go2Africa
• Honeyguide
• Sayari Camp

Quantifiable outcome

• US$10 million+ contributed annually to nature protection and community-led initiatives
• +2 more outcomes

Named customers1 record

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CLAWScoreStrategic or Co-development PartnerPartnership with CLAWS where communities in the eastern Okavango are turning better livestock management into benefits for both people and wildlife.
• Meserani Snake Park CliniccoreStrategic or Co-development PartnerNewest impact partner dealing with snakebites, one of the less visible forms of human-wildlife conflict in East Africa.
• Honeyguide FoundationcoreStrategic or Co-development PartnerLong-standing conservation partner. Quote from Honeyguide CEO Sam Shaba at Business of Conservation Conference: 'Patrols may protect the land, but governance protects the investment.'

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• &Beyond: Luxury safari and lodge operator with a portfolio of camps and lodges across Africa (and India), offering high-end guided wildlife experiences. Direct competitor in premium African safari travel with a comparable lodge-and-experience model.
• Singita: Conservation-driven luxury safari lodge operator with properties across South Africa, Tanzania, Zimbabwe, and Rwanda. Closely comparable on the conservancy-and-premium-lodge axis, with similar impact-led positioning.
• African Travel, Inc. US-based safari tour operator specialising in personalised African itineraries. Directly comparable to Go2Africa on safari curation for the North American source market.
• Sanctuary Retreats: Luxury safari and river-cruise operator across Africa, now part of Abercrombie & Kent. Competes in the same premium African wildlife experience category with both owned camps and curated itineraries.
• Expert Africa: UK specialist safari operator offering tailor-made itineraries across Africa. Competes with Go2Africa in safari curation, particularly for the UK and European source markets.
• Wilderness Safaris: One of Africa's largest safari operators with 60+ camps across multiple countries. Direct competitor on safari scale, lodge count, and multi-country footprint.
• Great Plains Conservation: Conservation-focused safari operator with camps in Botswana, Kenya, and Zimbabwe. Closely comparable on combining luxury wildlife experiences with measurable conservation outcomes.
• Ker & Downey: Luxury safari outfitter offering bespoke African wildlife journeys. Comparable on the premium personalised safari experience and trade/DMC distribution model.

Broad incumbents

• Belmond: Global luxury hospitality group (now part of LVMH) with safari-adjacent properties in Africa alongside trains, hotels, and river cruises. Overlaps on luxury experience delivery and brand-led travel but operates as a broad incumbent rather than a safari specialist.
• Trafalgar / Costsaver (The Travel Corporation): Large guided-tour operator with safari itineraries across Africa. Adjacent rather than direct — competes on guided African travel demand but does not own lodges or specialise in premium safari curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bazarutotechnology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bazaruto