Big Brothers Big Sisters Lincoln

What Big Brothers Big Sisters Lincoln does

Big Brothers Big Sisters Lincoln is a regional office of Big Brothers Big Sisters of the Midlands, a 501(c)(3) nonprofit youth mentoring organization founded in 1970 and headquartered in Lincoln, Nebraska. The organization creates and supports one-to-one mentoring relationships between volunteer adult mentors ("Bigs") and at-risk youth aged 6-18 ("Littles"), delivering programs across two Nebraska service areas — Lincoln and Omaha/Council Bluffs — through community-based, site-based, and structured program formats.

The portfolio of direct-service programs includes Community-Based Mentoring (one-to-one relationships meeting in public settings), MentorU (structured mentoring for high school students focused on academic success and college readiness), Big Couples (paired adult mentors), and Special Populations programs tailored to Latino youth and children in foster care. As of the most recent reporting, the organization sustains 688 active mentoring matches (520 in Omaha/Council Bluffs, 168 in Lincoln) and serves a waiting list of 118 youth. All programs and services are delivered free of charge to children and families. Operations are supported by a 6-person staff and rely on a volunteer mentor base for service delivery.

The business model is donation-funded rather than revenue-generating in the commercial sense. Funding is sourced from four streams: individual donations (including the Match Makers monthly recurring program), corporate giving and impact sponsorships, planned/legacy giving, and in-kind donations of clothing and used goods. The organization supplements these with three signature fundraising events — Bowl for Kids' Sake (held in both Lincoln and Omaha), Fore Potential at Topgolf, and the Bigger Together Luncheon — and operates branded merchandise through a third-party retailer. As an affiliate of the national Big Brothers Big Sisters network, the chapter leverages national brand recognition, established mentoring methodologies, and program standards while operating as an independent local entity. The technology footprint is minimal: conventional website, social media (Facebook, Instagram, LinkedIn, YouTube with separated Lincoln and Omaha accounts), email newsletter, and event-registration platforms (Qgiv), with no proprietary platform or AI-driven capabilities disclosed.

Name

Big Brothers Big Sisters Lincoln

Legal name

Big Brothers Big Sisters of the Midlands

Website

https://bbbslincoln.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Brothers Big Sisters Lincoln is a Nebraska-based 501(c)(3) nonprofit, founded in 1970, that delivers free one-to-one youth mentoring services to at-risk children aged 6-18 across Lincoln and Omaha/Council Bluffs through volunteer mentors, sustaining 688 active matches and funded entirely by donations.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Youth mentoring services
• Nonprofit mentoring programs
• Volunteer mentor matching
• Youth development services
• Community-based mentoring

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. The organization accepts single donations as well as monthly recurring donations through their Match Makers program.
2. Corporate Giving: Corporate sponsorships and impact giving from businesses, including the various corporate partners and sponsors visible on their website.
3. Planned Giving: Legacy giving programs including planned giving options for long-term donor engagement.
4. In-Kind Donations: Accepts donated clothes and used goods as an alternative giving option.

Distribution channels3 records

Marketing channels8 records

Core offering

Big Brothers Big Sisters Lincoln creates and supports one-to-one mentoring relationships that pair screened volunteer adult mentors ("Bigs") with youth ages 6-18 ("Littles") across the Lincoln and Omaha/Council Bluffs communities. Services are delivered free of charge to youth and families through structured programs including Community-Based Mentoring, MentorU high school mentoring, Big Couples mentoring, and Special Populations mentoring for Latino youth and foster children. Operations are sustained through individual donations, corporate sponsorships, recurring monthly giving, planned giving, in-kind donations, and signature fundraising events.

Product overview

Big Brothers Big Sisters Lincoln offers a portfolio of youth mentoring services organized around three core program areas (Community-Based Mentoring, MentorU, and Big Couples) with additional support for Special Populations. These services operate in two primary service regions (Omaha/Council Bluffs and Lincoln) with 688 total active matches (520 in Omaha/Council Bluffs, 168 in Lincoln) serving approximately 118 youth currently waiting for mentors. The organization supplements its direct service delivery with fundraising events (Bowl for Kids' Sake, Fore Potential, Bigger Together Luncheon), donation programs (Match Makers monthly giving), and partner engagement initiatives to sustain operations.

Differentiator

Problem solved

Functional benefit

Brands

• MentorU: Mentoring program specifically for Omaha/Council Bluffs area youth
• Big Couples

Products and services

• Community-Based Mentoring Core one-to-one mentoring program pairing volunteer adult mentors with youth ages 6-18 for ongoing in-person friendship, guidance, and regular activities in community settings. Delivered free of charge to youth and families in Lincoln and Omaha/Council Bluffs.
• MentorU Structured mentoring program focused on academic success and college readiness that pairs high school students with mentors for guided college and career preparation. Available in the Omaha/Council Bluffs service area.
• Big Couples Couples-based mentoring program where two adult volunteers serve as a mentoring team to a single youth, offering diverse perspectives and shared relationship experiences. Available in Lincoln and Omaha/Council Bluffs.
• Special Populations Programs Targeted mentoring services tailored for specific populations including Latino youth and children in foster care, addressing unique cultural and circumstantial needs.
• Match Makers Monthly Giving Program Recurring monthly donation program enabling individual donors to provide sustained financial support for mentoring relationships and ongoing operations.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Big Brothers Big Sisters of Greater Kansas City: Neighboring BBBS affiliate serving the Kansas City metro with the same program mix (Community-Based Mentoring, Big Couples, MentorU-style initiatives). Functionally comparable chapter for benchmarking operating model and peer-fundraising economics.

Broad incumbents

• 4-H (National 4-H Council): National youth development organization offering mentoring, leadership, and life-skills programming through clubs and school partnerships. Competes for the same school-based mentor pool and corporate-sponsored youth programs.
• MENTOR (National Mentoring Partnership): National umbrella organization advancing youth mentoring across member programs. Provides research, standards, and advocacy that frame the operating context for mentoring-focused peers like Big Brothers Big Sisters Lincoln.
• United Way of the Midlands: Regional community fund operating in the same Omaha/Council Bluffs donor and corporate-partner pool. While not a direct service peer, it allocates donated dollars to youth-serving agencies and is a major competitor for workplace giving campaigns.
• YMCA of Lincoln: Regional YMCA delivering youth development, before/after-school programs, and family services in the Lincoln market. Overlaps with BBBS Lincoln on after-school youth programming and competes for the same corporate and individual donors locally.

Direct peers

• Girls Inc. National nonprofit delivering mentoring, academic support, and youth development programming to at-risk youth, primarily girls. Operates a comparable mission and outcomes-based youth-mentoring model.
• Big Brothers Big Sisters of America: National parent network of the BBBS movement. Operates the same one-to-one youth mentoring model and brand standards that Big Brothers Big Sisters Lincoln licenses, making the two directly comparable in mission, methodology, and donor positioning.
• Boys & Girls Clubs of the Midlands: Local chapter serving the same Omaha/Council Bluffs youth population with comparable youth-development programming. Direct regional competitor for volunteer mentors, school partnerships, and donor dollars.
• CASA for Children (Douglas County): Already listed as a BBBS Midlands partner; CASA recruits and trains volunteers to advocate for abused and neglected children in court. Directly comparable as a volunteer-dependent child advocacy nonprofit serving the same Nebraska foster/at-risk youth population.
• Boys & Girls Clubs of America: National youth development nonprofit serving at-risk youth with mentoring, academic programs, and after-school services. Competes for similar donors, volunteers, and corporate partners at the local-chapter level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jpbenson
• Facebookfacebook.com/bbbslincoln
• LinkedInlinkedin.com/company/big-brothers-big-sisters-lincoln
• Instagraminstagram.com/bbbslincoln

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Brothers Big Sisters Lincoln