B Fitness

What B Fitness does

B&B Fitness is a privately held, family-owned fitness studio operating from a single location at Schloßstraße 6, Obersontheim, in the Baden-Württemberg region of Germany. Founded in 2011 and operated by Frank and Holger Berghof, the studio targets families and individuals across multiple generations in the Obersontheim, Schwäbisch Hall, and Mainhardt catchment area. Its core offering combines a traditional equipment-based gym floor — described as well-coordinated, varied, and functional, with the ability to train muscle groups simultaneously to avoid wait times — with an unusually broad in-house course catalog spanning martial arts (Kickboxing D.C, Kijutsu, Taiji Quan), self-defense (StreetTactics, Safe Kids), and high-intensity fitness (Power Fitness). Individualized training plans covering endurance, muscle building, weight reduction, flexibility, and competition preparation are offered as a personalized add-on service.

The studio monetizes through recurring membership and course fees on a subscription basis, with pricing not publicly disclosed (prospective members must contact the studio via phone or email). Distribution is direct-to-consumer via walk-in access to the Obersontheim studio, supported by local marketing through flyers and outdoor advertising. B&B Fitness operates as part of the broader B&B Family network, which also includes B&B Martial Arts Selbstsicherheitsschulen (martial arts and self-defense schools) and B&B BeautyConcept (beauty services), creating modest cross-sell potential within the same Berghof-owned brand ecosystem. The technology stack is limited to conventional gym equipment; there is no proprietary software, no mobile app, no API, and no disclosed digital channels.

The business model is that of a sub-scale, single-site micro-enterprise with no disclosed funding, no institutional investors, no partnerships, no awards or certifications, and no publicly available financial data. Operating hours (Monday-Friday 9:00-21:30, Saturday-Sunday 10:00-15:00) indicate a part-week operating cadence consistent with a community studio rather than a high-throughput commercial gym. Strategically, the company has prioritized service breadth (multi-discipline course catalog) and ecosystem integration (B&B Family network) over geographic or digital expansion since founding.

Name

B Fitness

Legal name

B&B Fitness

Website

https://bb-fitness.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

B&B Fitness is a family-owned, single-location fitness studio in Obersontheim, Germany, serving multi-generational families and individuals in the Schwäbisch Hall region. Founded in 2011, it offers gym equipment access, martial arts courses, and individualized training plans on a membership basis as part of the broader B&B Family network.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Fitness studio services
• Martial arts classes
• Personal training plans
• Self-defense training
• Group fitness courses

Headquarters

HQ city

Obersontheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fitness Memberships: Recurring membership fees for gym access, likely monthly or annual subscriptions for fitness studio usage including equipment and classes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

B&B Fitness operates a family-oriented fitness studio at Schloßstraße 6, 74423 Obersontheim, Germany, providing gym equipment access, personalized individual training plans, and a catalog of group courses spanning fitness (Power Fitness), martial arts (Kickboxing D.C, Kijutsu, Taiji Quan), and self-defense (StreetTactics, Safe Kids). The studio targets all generations under a social, community-focused model and has been continuously evolving its offerings since 2011.

Product overview

B&B Fitness is a family-oriented fitness studio offering a unified platform of fitness and martial arts services. The core offering combines traditional gym equipment training with an extensive course catalog including martial arts (Kickboxing, Kijutsu, Taiji Quan), self-defense (StreetTactics, Safe Kids), and fitness programs (Power Fitness). The studio provides personalized individual training plans as an add-on service. Since 2011, the studio has continuously evolved its equipment park to offer functional, diverse training options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Training (Gym Access) General fitness training at the Obersontheim studio featuring a well-coordinated, varied, and functional equipment park that allows simultaneous training of multiple muscle groups without long wait times; intended for members of all generations seeking endurance, muscle building, weight loss, flexibility, or competition preparation.
• Safe Kids Children's safety/self-defense-oriented course offered at the B&B Fitness studio as part of its Kurs/Kurse catalog.
• Kickboxing D.C Kickboxing martial arts course offered at the B&B Fitness studio as part of its Kurse catalog.
• StreetTactics Street self-defense tactics course offered at the B&B Fitness studio as part of its Kurse catalog.
• Power Fitness High-intensity fitness course focused on strength and conditioning offered at the B&B Fitness studio as part of its Kurse catalog.
• Kijutsu Martial arts discipline taught at the B&B Fitness studio as part of its Kurse catalog.
• Taiji Quan Traditional Chinese martial art focusing on slow, controlled movements for health and balance, taught at the B&B Fitness studio as part of its Kurse catalog.
• Individual Training Plans Personalized training programs created for individual members covering endurance, muscle building, weight reduction, flexibility, or competition preparation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• McFit: Germany's flagship low-cost fitness chain (part of RSG Group). Competes for the same German gym membership consumer with transparent pricing, app-based access, and broad geographic coverage — a benchmark for the kind of chain competition B&B faces.
• Just Fit: German mid-market fitness chain with studios in regional cities. Comparable as a multi-site operator offering functional training, group courses, and flexible memberships in the same mid-tier price segment.
• Kieser Training: German strength-training-focused fitness chain with locations nationwide. Comparable as a competing operator emphasizing individualized training plans — directly mirroring B&B's 'individual training plan' add-on — but at national scale and premium positioning.
• Fit/One: German low-cost fitness chain expanding into smaller and mid-sized cities including Baden-Württemberg. Directly comparable as a multi-site operator entering similar catchment areas to B&B's small-town footprint.
• Clever Fit: One of Germany's largest low-cost fitness chains with hundreds of locations. Directly comparable as a competing fitness studio operator in Germany serving the same broad fitness membership customer base, though at much larger scale and with digital-first acquisition.
• Fitness First: Premium German fitness club chain offering group classes, personal training, and equipment access. Comparable as a competing operator in the broader German fitness market with overlapping course/program offerings.

Direct peers

• INJOY: German franchise fitness studio chain with locations in small and mid-sized towns. Directly comparable as a mid-tier, locally-owned-feeling studio offering personal training, courses, and group fitness in non-metropolitan Germany.
• Mrs.Sporty: German franchise fitness concept focused on women with smaller studios in towns of all sizes. Comparable as a small-format, locally-focused fitness operation with personal training emphasis and subscription memberships.

Regional players

• EasyFitness: Independent and small-chain fitness studios across German-speaking regions. Comparable as similarly-sized, locally-operated fitness studios competing in the same small-town and mid-tier city catchment area as B&B Fitness.

Others

• B&B Martial Arts Selbstsicherheitsschulen: The Berghof family's affiliated martial arts and self-defense school network under the same B&B Family brand. Listed as a peer because it shares ownership and brand with B&B Fitness and offers overlapping courses (Kickboxing, StreetTactics, Kijutsu, Taiji Quan, Safe Kids) — i.e., it is the most adjacent internal 'competitor' for member attention and spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Fitness