Bumma Bippera Media

What Bumma Bippera Media does

Bumma Bippera Media (BBM) operates BBM 98.7 FM, the first and only Indigenous radio service in Cairns (Gimuy), Queensland, Australia. Founded in 2017 and based at 1/143 Buchan Street in Cairns (mailing address PO Box 876 Bungalow, QLD 4870), the station broadcasts on 98.7 FM across Far North Queensland — covering Cairns, Gordonvale, Kuranda, Atherton, Mareeba, Port Douglas, Mossman, and Yarrabah — with potential reach of more than 150,000 listeners daily. Programming is delivered in English and Indigenous languages, with flagship weekday talkback program National TalkBlack (11:00am–Midday) syndicated nationally via the National Indigenous Radio Service to stations including 4K1G Townsville, Koori Radio NSW, Radio Noongar WA, Radio Mama WA, and Radio Yarralin NT.

The core product is a community radio service combining traditional FM broadcasting with online streaming via the bbm987.com.au website, iHeart Radio, and podcast distribution via Castos. On-demand content includes National TalkBlack, Blak Law: Tribal Edition, Outside Broadcasts, and Interviews. Other on-air offerings include Brekky Show, Drivetime, Torres Strait Hour, Dial A Hit, and cultural programs such as Bama Hour, Black is Black, and Mary G, reflecting a content library and programming stack geared to Indigenous and general community listeners in the region.

BBM operates as a non-profit community radio station with no commercial pricing model. Revenue is grant-based, sourced from the Community Broadcasting Foundation, the National Indigenous Australians Agency, the Indigenous Advancement Strategy, and Creative Victoria. Distribution is community-led, leveraging volunteers, staff, and members who are both Indigenous and non-Indigenous, with audience engagement reinforced through Facebook, outside broadcasts at community events such as NAIDOC, and partnerships with NIRS and iHeart Radio for national and global reach. The organization operates with a team of 6, has no disclosed subsidiaries, parent company, or external equity ownership, and maintains published strategic, diversity, environmental, sexual harassment, and workplace bullying policies.

Name

Bumma Bippera Media

Legal name

BUMMA BIPPERA MEDIA

Website

https://bbm987.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bumma Bippera Media (BBM 98.7 FM) is a non-profit Indigenous community radio station in Cairns (Gimuy), Queensland, broadcasting to Far North Queensland audiences with national syndication and global streaming, funded by government grants.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industries

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Community radio broadcasting
• Indigenous media services
• Radio programming
• Live audio streaming
• Podcast production

Headquarters

HQ city

Cairns (Gimuy)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Grants and Funding: BBM receives funding from the Community Broadcasting Foundation and National Indigenous Australians Agency to support operations as a non-profit community radio station.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bumma Bippera Media operates BBM 98.7 FM, a community radio station in Cairns (Gimuy), Queensland, broadcasting Indigenous-focused programming over FM, online audio stream, and podcasts. The station delivers culturally specific news, talkback, music, and cultural content with national distribution of its flagship National TalkBlack program via the National Indigenous Radio Service and global access through online streaming.

Product overview

Bumma Bippera Media operates as a unified indigenous community radio service centered around its flagship 98.7 FM station in Cairns (Gimuy). The offering combines traditional broadcast radio with digital streaming and on-demand podcast content. Core products include the FM radio service reaching regional Far North Queensland and national audiences, the flagship National TalkBlack current affairs program, specialty music and cultural programs, live streaming capabilities, and an extensive podcast library. The station serves as a community-focused media platform primarily for Indigenous audiences, featuring programming in both English and Indigenous languages.

Differentiator

Problem solved

Functional benefit

Products and services

• BBM 98.7 FM Radio Service Indigenous community radio station broadcasting at 98.7 FM in Cairns (Gimuy), Queensland, reaching more than 150,000 potential daily listeners across Cairns, Gordonvale, Kuranda, Atherton, Mareeba, Port Douglas, Mossman, and Yarrabah, with national reach via NIRS and global reach via online streaming.
• National TalkBlack Flagship weekday talkback program (11:00am–Midday, Mon–Fri) covering current affairs and issues important to Indigenous Australians, distributed nationally via the National Indigenous Radio Service to other community radio stations across Australia.
• Drivetime Afternoon drive-time program featuring a rotating mix of hosts delivering music, interviews, and listener requests for commuters.
• Brekky Show Morning breakfast program airing 6:00am–9:00am Monday to Friday, featuring Indigenous news, weather reports, interviews, TalkBlack replays, bush poetry, and community announcements on health and social wellbeing.
• Podcast Series On-demand audio content including National TalkBlack episodes, Blak Law: Tribal Edition, Outside Broadcasts, and Interviews available for streaming and download via the website.
• Live Stream Online audio streaming service available via the BBM website and iHeart Radio platform, enabling global access to BBM's radio content.

Quantifiable outcome

• Potential to reach more than 150,000 listeners daily across Far North Queensland

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• National Indigenous Radio Service (NIRS)coreChannel Partner/ Reseller/ DistributorNIRS distributes BBM's National TalkBlack program and other shows to radio stations nationwide including 4K1G Townsville, Radio Noongar WA, Radio Mama WA, Radio Yarralin NT, Koori Radio NSW, and others. This partnership extends BBM's reach nationally.
• iHeart RadiominorChannel Partner/ Reseller/ DistributoriHeart Radio platform hosts BBM's live stream for expanded digital audience reach.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 4K1G Townsville: Community radio station in Townsville that broadcasts BBM content via NIRS — comparable regional community radio operator in a neighbouring North Queensland market with similar non-profit/community funding structure.
• 3CR Community Radio Melbourne: Melbourne community radio station with volunteer-driven programming and grants-based funding — comparable non-commercial community radio model serving diverse audiences.
• Radio Noongar: WA-based Indigenous community radio service that distributes BBM's National TalkBlack via NIRS — operates the same community-led Indigenous radio model and shares the NIRS syndication ecosystem with BBM.
• Central Australian Aboriginal Media Association (CAAMA): One of Australia's largest Indigenous media organizations, producing radio, television, and online content for Aboriginal audiences — operates in the same Indigenous community broadcasting space as BBM with similar funding and audience model.
• TSIMA (Torres Strait Islander Media Association): Torres Strait Islander-focused media organization producing radio and audiovisual content in First Nations languages — directly comparable to BBM's Torres Strait Islander programming and language-preservation goals in the same broader region.
• Koori Radio: Sydney-based Indigenous community radio station under the NIRS network, serving Aboriginal communities with culturally specific news, talk, and music programming — directly comparable to BBM's Indigenous community radio model.
• RTRFM (Perth): Perth-based community radio station with volunteer participation, community grants, and eclectic programming — directly analogous community-led broadcasting model to BBM in another Australian metro market.

Broad incumbents

• Triple J (ABC): National public youth-oriented broadcaster reaching a comparable Australian demographic for music, talk, and current affairs — broad incumbent with overlapping youth and Indigenous-content touchpoints (e.g., Blak Out).
• SBS Radio: Australia's multicultural and multilingual broadcaster — analogous to BBM in its focus on culturally and linguistically diverse communities, but operating at national scale and with commercial/advertising funding.
• National Indigenous Radio Service (NIRS): National network that distributes Indigenous radio content to community stations across Australia, including BBM's Talk Black — sits above BBM as the broader national platform servicing Indigenous listeners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/194395087237703
• LinkedInlinkedin.com/company/bumma-bippera-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bumma Bippera Media