Breast Cancer Awareness, Inc

What Breast Cancer Awareness, Inc does

Breast Cancer Awareness, Inc. (BCA) is a 501(c)(3) nonprofit organization founded in October 1989 (originally as Y-ME of the Cumberland Valley) and headquartered at 12916 Conamar Drive, Suite #201, Hagerstown, Maryland. The organization delivers a comprehensive suite of free breast cancer support services to residents of seven counties spanning Maryland, Pennsylvania, and West Virginia (Frederick and Washington Counties, MD; Franklin and Fulton Counties, PA; Berkeley, Jefferson, and Morgan Counties, WV). Service offerings include a wig boutique with over 100 free wigs (Barb's Boutique), a free mammogram program for uninsured patients routed through a physician Pink Card referral network, a Moving Forward post-surgery support kit, Dinner's Ready meal gift cards, a Special Needs financial assistance program, a scholarship program, children's support packages (For Our Kids Program, Kid's Activity Box), a Clean Sweep house-cleaning service, and a monthly in-person support group.

BCA operates a community-led, event-driven go-to-market model with no proprietary technology platform. The organization is supported by approximately five paid staff led by Executive Director Stacy Horst, an active volunteer board (President Colette Rupert, Vice President Brittany Leppert, Secretary Barb Danowski, Treasurer Tom Riford, Past President Ashley Stewart, plus additional members), and a broader team of members personally touched by breast cancer. Funding is generated through individual donations, corporate sponsorships, foundation and government grants, and four signature annual fundraising events: Hangarfest (September), Step N' Stride breast cancer walk (October), the Golf Tournament (May), and Survivor Celebration (June). The Golf Tournament has raised over $560,000 cumulatively across 16 years and Step N' Stride targets over $150,000 annually. Marketing is delivered through Facebook, Instagram, a monthly email newsletter (The Kindness Chronicle), a website blog, and word-of-mouth referrals, with healthcare providers serving as the primary bottom-of-funnel referral channel.

The business model is entirely donation-funded; all programs and services are provided at no cost to eligible residents. Revenue is not publicly disclosed. In October 2023 the organization rebranded from Breast Cancer Awareness—Cumberland Valley, Inc. to its current name, explicitly to enable geographic expansion beyond the current Tri-State service area. BCA is positioned as the largest independent breast cancer support organization in the Tri-State region.

Name

Breast Cancer Awareness, Inc

Legal name

Breast Cancer Awareness, Inc.

Website

https://bcainc.org

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Breast Cancer Awareness, Inc. is a 501(c)(3) nonprofit founded in 1989 that delivers free breast cancer support services—including mammograms, a wig boutique, financial aid, support groups, and children's programs—to uninsured and under-resourced patients across a seven-county Tri-State area, funded by donations, grants, and signature fundraising events.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)

Keywords

• Breast cancer support
• Free mammogram services
• Cancer survivorship programs
• Community health nonprofit
• Peer support groups

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: BCA receives funding through individual donations, corporate donations, and grants from foundations and government entities. Donations fund free programs including mammograms, wigs, support groups, and survivorship items.
2. Special Events Fundraising: Annual events including Hangarfest, Step N' Stride, Golf Tournament, and Survivor Celebration generate revenue through ticket sales, sponsorships, and donations. The golf tournament has raised over $560,000 in 16 years. Step N' Stride aims to raise over $150,000 annually.
3. Corporate Sponsorships: Local businesses sponsor BCA events and programs. Current sponsors include Super Shoes, Middletown Valley Bank, United Bank, AC&T, and Capital Women's Care (Premier Sponsor for Survivor Celebration).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Breast Cancer Awareness, Inc. is a 501(c)(3) nonprofit that provides free programs and services to breast cancer patients, survivors, and their families in a seven-county Tri-State region (Maryland, Pennsylvania, West Virginia). Core offerings include free mammograms for uninsured individuals, a wig boutique, monthly peer support groups, post-surgery Moving Forward kits, meal assistance gift cards, financial aid for basic living expenses, scholarship support, and children's programs. Funded entirely by donations, grants, and community events, the organization ensures no-cost access to peer support, survivorship items, and educational resources.

Product overview

Breast Cancer Awareness, Inc. (BCA) is a nonprofit support organization offering a comprehensive suite of free programs and services for breast cancer patients and their families in a seven-county tri-state area. The organization operates through distinct service offerings including its Wig Boutique (Barb's Boutique), mammogram program, Moving Forward post-surgery support, Dinner's Ready meal assistance, Special Needs financial assistance, Scholarship Program, and children's support services. BCA also organizes major annual fundraising events including Step N' Stride, Hangarfest, Golf Tournament, and Survivor Celebration. The organization functions as a single integrated nonprofit entity rather than a technology product company, with all services provided free of charge to uninsured individuals residing in the service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Barb's Boutique (Wig Boutique)
• Mammograms Program
• Moving Forward Program
• Dinner's Ready Gift Cards
• Special Needs Program
• Scholarship Program
• For Our Kids Program
• Monthly Support Group
• Kid's Activity Box
• Clean Sweep Program
• Step N' Stride
• Hangarfest
• Golf Tournament
• Survivor Celebration

Quantifiable outcome

• Helped over 50 newly diagnosed breast cancer patients and 9 individuals in treatment for other cancers in Q1 2026
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered premier, core and minor.

• Capital Women's CarepremierGTM or Marketing PartnerPremier Sponsor for the annual Survivor Celebration event (A Night at the Oscars theme). Their commitment to the breast cancer community helps create special experiences for local fighters, survivors, and thrivers.
• Hope Counseling and WellnesscoreStrategic or Co-development PartnerHost location for BCA's monthly support group meetings. New location as of 2026 at 11368 Greencastle Pike, Greencastle, PA 17225. This partnership provides a welcoming, professional setting for participants.
• Super ShoesminorGTM or Marketing PartnerCorporate sponsor for BCA events as shown in the event sponsors section.
• Middletown Valley BankminorGTM or Marketing PartnerCorporate sponsor for BCA events as shown in the event sponsors section.
• United BankminorGTM or Marketing PartnerCorporate sponsor for BCA events as shown in the event sponsors section.
• AC&TminorGTM or Marketing PartnerCorporate sponsor for BCA events as shown in the event sponsors section.
• Partner Imaging CenterscoreStrategic or Co-development PartnerPartner imaging facilities where uninsured patients can receive mammograms and ultrasounds at no charge. Physicians refer patients to these centers using the Pink Card system, and the imaging centers bill BCA directly.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Susan G. Komen: Largest US breast cancer nonprofit; focuses on research, screening, and patient support. Comparable to BCA as a national breast-cancer mission organization with screening grants and survivor support, but operates at vastly greater scale and emphasizes research funding.
• American Cancer Society: Largest US cancer nonprofit; runs Road To Recovery, Hope Lodges, and Reach To Recovery peer support. Overlaps with BCA's patient support, transportation-adjacent services, and survivorship programming across all cancers.

Direct peers

• National Breast Cancer Foundation: National nonprofit providing free mammograms, patient navigation, and education to underserved women. Directly comparable to BCA's free mammogram program, educational resources, and survivor support services, though operating at a larger national scale.
• Living Beyond Breast Cancer: Nonprofit offering trusted information, community, and support to people affected by breast cancer. Comparable to BCA's peer-support, education, and survivorship programming, with overlapping audience of patients, survivors, and caregivers.
• Sisters Network Inc. African American breast cancer survivorship organization with local affiliates running support groups and community outreach. Comparable to BCA's survivor support groups, community events, and outreach-driven patient services model.
• Pink Fund: Nonprofit providing financial assistance to breast cancer patients in active treatment. Directly comparable to BCA's Special Needs Program covering mortgage, rent, and utility bills during active treatment.

Emerging players

• Young Survival Coalition: Nonprofit focused on young adults diagnosed with breast cancer, providing resources, support, and advocacy. Comparable as a breast-cancer-specific support organization with peer connections and education, though narrower in demographic focus.
• Breastcancer.org: Nonprofit providing trusted breast cancer education, peer community forums, and resources online. Comparable to BCA's educational resources and peer-support mission, differentiated by a primarily digital delivery model.
• Tigerlily Foundation: National breast cancer foundation focused on young women, offering support, education, and advocacy programs. Comparable to BCA's patient support and educational programming, with overlap in survivorship and community events.
• Metastatic Breast Cancer Network: Volunteer-run nonprofit advocating for and supporting people living with metastatic breast cancer. Comparable to BCA's peer-support and education for advanced-stage patients, with a narrower metastatic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/breast_cancer_awareness_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breast Cancer Awareness, Inc