Beach 95.1 Radio

What Beach 95.1 Radio does

Beach 95.1 Radio (legal entity Beach Radio, Inc.; FCC call sign WBPC-FM) operates a classic hits formatted FM broadcast radio station at 95.1 MHz licensed to Panama City Beach, Florida. The station's core product is its 95.1 FM terrestrial broadcast, supplemented by a digital platform comprising live audio streaming (delivered via streamdb4web.securenetsystems.net), native iOS and Android mobile applications, smart speaker integration for Alexa and Google Home, and a content website at beach951.com. Programming is anchored by local on-air talent — including the weekday morning show "Henry Brigmond in the Morning" (5am–9am CT) and midday block "The Flashback Lunch" — interspersed with syndicated national news and music news feeds from ABC Audio, plus regional sports coverage including Alabama Crimson Tide football.

The business monetizes exclusively through local advertising sales and sponsorships sold by owner Randy Sheffield to Gulf Coast small and mid-sized businesses. The station does not disclose pricing, ARR, or rate cards publicly; ad inventory is sold direct via phone and email. Revenue is concentrated in the Florida Panhandle/Gulf Coast geographic segment, with listener and advertiser bases drawn from Panama City Beach residents and visitors. The operation is lean — seven total personnel including ownership, business management, station management/on-air, and webmaster roles — and there is no disclosed external investment, parent company, or institutional backing.

Underlying technology is commodity broadcast and web streaming infrastructure rather than proprietary IP: FM transmission under an FCC broadcast license, third-party streaming platform provided by LinkedUpRadio/SecureNet Systems, and web services from Envisionwise. The company holds no patents or trademarks disclosed in available materials and has no API, SDK, or AI/ML products or features. The competitive positioning rests on the FCC spectrum assignment, the locally programmed classic hits format (70s, 80s, 90s), and a directory of local business partnerships — including a Preferred Restaurants program and Business Index — that anchor both programming content and advertising relationships within the Panama City Beach community.

Name

Beach 95.1 Radio

Legal name

Beach Radio, Inc.

Website

https://beach951.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beach 95.1 Radio (WBPC-FM), operated by Beach Radio, Inc., is a privately held classic hits FM radio station in Panama City Beach, Florida, serving the Gulf Coast/Florida Panhandle with terrestrial broadcast, live streaming, mobile apps, and smart speaker distribution, monetized through local SMB advertising.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAG

Talk/News/Sports Radio Networks & Syndication

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIADAJ

Radio Streaming & Catch-Up Audio Platforms

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

Keywords

• FM radio broadcasting
• Classic hits format
• Digital audio streaming
• Local radio advertising
• Community radio station

Headquarters

HQ city

Panama City Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Local advertising sales to Gulf Coast businesses; sponsorships with local restaurants, services, and retail establishments. Contact for advertising via Randy Sheffield (Owner/Advertising Sales).

Distribution channels4 records

Marketing channels6 records

Core offering

Beach 95.1 (WBPC-FM) is a Florida Panhandle classic hits radio station that broadcasts a mix of 70s, 80s, and 90s music along with local news, sports (Alabama Crimson Tide football), and community programming over 95.1 FM. The station extends its reach through live digital streaming, native iOS/Android mobile apps, and smart speaker voice activation, while monetizing its audience primarily through local advertising sales and sponsorships with Gulf Coast businesses.

Product overview

Beach 95.1 (WBPC-FM) is a classic hits radio station serving the Florida Panhandle with a unified broadcast and digital platform. The core offering is FM radio broadcasting at 95.1 FM supplemented by live streaming, mobile applications (iOS/Android), and smart speaker integration. Programming includes locally-hosted shows (Henry Brigmond in the Morning, The Flashback Lunch) alongside syndicated ABC National News and ABC Music News content. The station positions itself as 'The Gulf Coast's Classic Hits' with a format focused on 70s, 80s, and 90s music, complemented by local events promotion, contests, and playlist history features for listener engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach 95.1 FM Radio Broadcast (WBPC-FM) Core over-the-air classic hits radio service transmitting at 95.1 MHz across the Florida Panhandle / Gulf Coast, featuring 70s, 80s, and 90s music, local news and weather, Alabama Crimson Tide football, and locally hosted shows.
• Live Streaming Audio Real-time internet audio stream of the station's FM broadcast, allowing listeners worldwide to tune in via the website with the same programming as the over-the-air signal.
• Beach 95.1 Mobile Applications Native iOS and Android apps that deliver the station's live stream and on-demand content to mobile listeners, distributed through the Apple App Store and Google Play.
• Local Advertising Airtime and Sponsorships Commercial airtime and sponsorship inventory sold to Gulf Coast businesses (restaurants, retailers, services) for reaching the station's local Florida Panhandle audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Townsquare Media: Townsquare Media operates ~320 radio stations focused on small and mid-sized markets with local content, digital, and live events. Highly comparable to Beach 95.1 in targeting local audiences with classic hits formats and local advertising sales, but at portfolio scale.
• Cumulus Media: Cumulus Media operates a large portfolio of local radio stations and the Westwood One network across the U.S., offering comparable local ad sales, on-air talent, and digital streaming. Directly relevant incumbent competitor for ad budgets and audience attention in regional markets.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster operating hundreds of FM/AM stations plus the iHeartRadio streaming platform. Directly comparable as a terrestrial + streaming radio operator competing for the same listener and advertiser dollars, though it operates at vastly greater scale and portfolio breadth.
• Audacy: Audacy operates 220+ radio stations and the Audacy digital streaming platform. Comparable as a multi-station broadcaster with overlapping local ad sales motion, sports content (sports betting partnerships), and digital streaming distribution competing in similar markets.
• Beasley Media Group: Beasley Media Group operates radio stations in mid-sized U.S. markets with a similar focus on local programming and digital extensions. Comparable operating model in terms of local ad sales, on-air personalities, and FCC-licensed broadcast operations.
• Alpha Media: Alpha Media operates radio stations across small and mid-sized U.S. markets with a focus on hyper-local content and digital platforms. Directly comparable business model to Beach 95.1 as a multi-market local radio operator with classic hits and similar formats.

Emerging players

• TuneIn: TuneIn is a global internet radio streaming service aggregating tens of thousands of AM/FM stations and sports content. Directly comparable streaming platform competing for the same listener attention on smart speakers and mobile, and increasingly for podcast and sports rights.
• iHeartRadio: iHeartRadio is iHeartMedia's free streaming radio and podcast platform offering thousands of local stations plus custom channels. Comparable as a digital audio distribution channel reaching listeners on smart speakers and mobile, directly competing for streaming listening time and ad spend.

Direct peers

• Sunny 98.5 (WFSY-FM, Panama City): WFSY-FM 'Sunny 98.5' is a directly competing adult contemporary station broadcasting in the Panama City market. Most directly comparable peer sharing the same local ad market, listener base, and Gulf Coast tourism audience.
• Mix 106.5 (WMXP-FM, Panama City): WMXP-FM 'Mix 106.5' is a competing hot adult contemporary station in the Panama City / Florida Panhandle market. Directly comparable as a same-market local broadcaster competing for identical ad budgets and listener share.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sweethomepcb
• Facebookfacebook.com/Beach951
• LinkedInlinkedin.com/company/beach-95-1-radio
• Instagraminstagram.com/sweethomepcb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beach 95.1 Radio