Beachclub Perry's

What Beachclub Perry's does

Beachclub Perry's (also branded 'Perrydise') is a privately held, year-round beachfront pavilion and restaurant located at Strand Brouwersdam 1, Scharendijke, Zeeland, Netherlands, operating since 1997. The company runs a direct-to-consumer hospitality business from a single North Sea beachfront address, offering a 'world-inspired' menu (appetizers, mains across meat/fish/vegetarian/vegan, desserts, kids' menu), a drinks programme built around a curated 'Wine Plank' and non-alcoholic options, Sunday breakfast from 10:00, and a dog menu with pet snacks. A second sub-brand, 'Watersport Brouwersdam / Perry's Events', handles seasonal watersport rentals (kayaks, SUP boards, giant SUPs, skimboards, rafts, volleyball) and structured corporate/group arrangements (UNO, DOS, TRES, QUATRO packages priced €32.50–€97.50 per person). Additional revenue lines include exclusive private venue hire (not in July/August), a 'Perrydise Beachshop' selling branded merchandise and dog accessories, luxury double-bed lounge-deck reservations, and physical gift cheques in €50/€75/€100 denominations.

The company makes money through per-transaction F&B spend, per-person/per-group activity packages, per-unit rental fees, fixed-price venue hire, and unit-priced retail merchandise. Distribution is exclusively direct and on-site — walk-ins, phone reservations (+31 111 671 723), online dinner reservations via guestplan.io, and bookings routed through perrysevents.nl for activities; gift cheques are sold only in-person. Marketing relies on organic social (Facebook, Instagram, LinkedIn), a Dutch-language 'Perrydise' newsletter, and tourism referrals (visitbrouwersdam.nl). Technology is light: a third-party reservation widget, a public webcam stream, branded WiFi, and standard e-commerce — there are no proprietary platforms, no app, and no API or SDK surface.

Customers fall into three segments: leisure tourists and day-trippers (primary), corporate and group event bookers, and local Zeeland residents. Pricing across all streams is unit-based / pay-as-you-go; the business is independently owned with no disclosed investors, parent, or external funding, and operates with a lean staff of approximately 6.

Name

Beachclub Perry's

Legal name

Beachclub Perry's

Website

https://beachclubperrys.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Beachclub Perry's is a privately held, year-round Dutch beachfront pavilion at the Brouwersdam in Scharendijke, Zeeland, serving leisure tourists, day-trippers, and corporate event bookers with a world-inspired restaurant, watersport rentals, group activity packages, and branded merchandise.

Ownership category

akta.pro rank

Product category

Beach hospitality and dining

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Beachfront dining
• Beach hospitality
• Watersport rentals
• Beach pavilion
• Corporate event venue

Headquarters

HQ city

Scharendijke

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: The primary revenue stream: on-site dining at the beachclub serving a world-inspired menu including breakfast (Sunday from 10:00), lunch, and dinner. Revenue is generated per transaction at point of sale. Allergens information is provided; no recipe modifications are possible. The menu changes regularly.
2. Watersport & Beach Activity Rentals: Seasonal watersport rentals (kayaks, SUP boards, giant SUPs, skimboards, rafts) and beach sport equipment (volleyball) during July and August, operated via perrysevents.nl. Also offers group beach activity packages (beach volleyball, kayak, skimboard, beach golf, banana boat, fun tube, beach 6-pack, etc.) year-round for corporate and group outings.
3. Private Event & Corporate Party Bookings: The beachclub can be booked exclusively for private events, corporate parties, jubilees, and custom events (not available July/August). Revenue is generated through venue hire and associated catering/service charges.
4. Merchandise Sales: Sale of branded merchandise including Perry's hoodies (€65, sizes S–XXL), caps (€14.50, blue/grey), beanies, and children's T-shirts (€9.50, black/blue), sold from an on-site mini-beachshop.
5. Lounge Deck & Beach Furniture Rental: Luxury double sun beds on the lounge deck can be reserved by phone. Beach furniture is also rented out on a first-come-first-served basis during good weather.
6. Gift Vouchers (Diner aan Zee Cheques): Gift cheques sold at the beachclub in denominations of €50, €75, or €100, redeemable for dining experiences. Not available online.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Beachclub Perry's is a year-round beachfront pavilion at the Brouwersdam in Scharendijke, Zeeland, offering a full-service restaurant with a world-inspired menu, an extensive drinks list (wines, cocktails, specialty coffees), and a North African/Oriental-influenced dining experience with sea views. It also operates seasonal watersport rentals (kayaks, SUPs, skimboards, rafting), organized beach activity packages for groups, branded merchandise, a dog menu, lounge deck rentals, and exclusive venue hire for corporate and private events outside July and August.

Product overview

Beachclub Perry's is a year-round beachfront pavilion and restaurant located at the Brouwersdam hotspot in Zeeland, Netherlands. The core offering consists of a full-service restaurant with a world-inspired menu (Perry's Food & Dining) and an extensive drinks selection including wines, cocktails, and specialty coffees. The company operates Perry's Events as a sub-brand for beach and watersport activities (kayak, SUP, skimboard, rafting rentals) and organized beach activity packages (Beach Events). Additional revenue streams include Merchandise (hoodies, caps, beanies), a Dog Menu for pet owners, lounge deck/bed rentals, exclusive venue hire for private events, and gift cheques (Diner aan Zee). The operation is split between the beach pavilion (food, drinks, events) and separate strandsport facilities for water activities during summer months.

Differentiator

Problem solved

Functional benefit

Brands

• Watersport Brouwersdam: Beach and water sports activities operated as part of Beachclub Perry's, offering kayaks, SUP boards, rafting, skimboarding, and beach volleyball in July and August, as well as group arrangements for corporate events.
• Perry's Events
• Perrydise Beachshop & Merchandise

Products and services

• Food & Dining Full-service beachfront restaurant offering a world-inspired menu featuring dishes inspired by land-typical products, flavors, and herbs from around the globe. Includes appetizers, main courses (meat, fish, vegetarian, vegan), desserts, and a children's menu. Allergens information is provided; no recipe modifications are possible. Menu changes regularly.
• Drinks
• Beach & Watersport Activities
• Beach Activity Packages (Arrangement UNO/DOS/TRES/QUATRO)
• Branded Merchandise
• Dog Menu
• Event Venue Booking (Exclusive Hire)
• Lounge Deck & Beach Bed Rental
• Perry's Events (Group Activity Bookings)
• Diner aan Zee Gift Cheque

Quantifiable outcome

• Voted best beach pavilion in the Netherlands and best in Zeeland — Strandverkiezingen 2023

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Branding Beachclub: Amsterdam-area beach club combining restaurant, bar, and beach experience. Directly comparable beach hospitality concept serving day-trippers and group bookings.
• Woodstock '69: Iconic Dutch beach club in Bloemendaal offering restaurant, bar, and beachside entertainment in a comparable pavilion format. Operates as a comparable lifestyle/beach hospitality brand in the same national market.
• Hart Beach: Established Dutch beach club at Bloemendaal aan Zee operating a similar year-round pavilion model with restaurant, bar, events, and watersport offerings. Directly comparable as a Dutch beach hospitality destination brand.
• TWINS Strandpaviljoen: Dutch beach pavilion in Cadzand-Bad with restaurant, lounge, and beach services. Comparable Zeeland/southern-Dutch coastal pavilion competing in the same category.
• Pier 7: Beach pavilion in IJmuiden/Zandvoort area combining restaurant, bar, and beach club atmosphere. Comparable coastal hospitality venue in the Dutch market.
• Strandpaviljoen Paal 17: Texel-based beach pavilion offering restaurant and bar services. Comparable Dutch strandpaviljoen operating year-round with similar food-and-beach proposition.
• Strandpaviljoen Deining: Year-round beach pavilion in Wijk aan Zee offering restaurant and beach events. Comparable Dutch strandpaviljoen operating in the same pavilion-restaurant category with similar seasonal dynamics.

Broad incumbents

• Mama Kelly Amsterdam: Larger Dutch hospitality/restaurant brand offering themed dining and nightlife experiences. Comparable as a broader Dutch hospitality operator with experience-led positioning, though larger scale and different geography than Beachclub Perry's.
• Nikki Beach: International luxury beach club and hospitality brand. Relevant as a broader benchmark for global beachclub concept economics, premium positioning, and brand-extension potential, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beachclubperrys
• LinkedInlinkedin.com/company/beachclub-perry's
• Instagraminstagram.com/beachclubperrys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beachclub Perry's