BEAM

Name

BEAM

Legal name

East Hertfordshire District Council

Website

https://beamhertford.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Performing arts venue
• Cinema screenings
• Venue hire services
• Community arts programming
• Live entertainment

Headquarters

HQ city

Hertford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for theatre performances, concerts, comedy shows, and cinema screenings across multiple spaces (Stage One, Stage Two, and three cinema screens).
2. Membership Subscriptions: Annual membership programmes - Screen membership at £40/year and Stage membership at £55/year, providing priority booking, discounts, and exclusive events to members.
3. Venue Hire: Revenue from hiring flexible spaces including Stage One, Stage Two, Social One, Social Two, Screens, and bar areas for community events, conferences, film screenings, performances, exhibitions, and bespoke filming projects.
4. Food and Beverage: Kitchen Bar (ground floor) serving Italian-inspired cuisine, breakfast, lunch, and snacks. Screen Bar (first floor) serving cinema snacks including popcorn. Both bars offer hot and cold drinks.
5. Gift Vouchers: Gift vouchers valid for 12 months from purchase, redeemable across the full Stage and Screen programme.
6. Donations and Support: Donations supporting arts engagement programmes, educational outreach, and initiatives bringing theatre and arts education into schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BEAM is a multi-purpose cultural venue in Hertford, UK operating two performance auditoria (Stage One: 541 seats; Stage Two: 140 seats), three luxury cinema screens, and two hireable community spaces (Social One and Social Two). It sells tickets for professional theatre, comedy, dance, music, and cinema, alongside food and beverage service via The Kitchen at BEAM, annual Screen and Stage memberships, gift vouchers, and venue hire for corporate and community events.

Product overview

BEAM is a multi-purpose arts and entertainment venue in Hertford, UK, formerly known as Hertford Theatre. It reopened in 2024 following a >£30m redevelopment and operates as a single integrated venue offering a portfolio of distinct products and services. The core offering comprises two performance auditoria — Stage One (541 seats) and Stage Two (140 seats) — as well as three luxury cinema screens (Screen One: 81 seats, Screen Two: 65 seats, Screen Three: 54 seats), and two community/social hire spaces (Social One: 79m² first-floor studio; Social Two: 48m² ground-floor studio). Supporting services include The Kitchen at BEAM (Italian-inspired food and drink), Screen Membership (£40/year) and Stage Membership (£55/year) loyalty programmes, Gift Vouchers, a Volunteer Programme (~100 volunteers), an Artist Support and talent development strand, a Creative Learning programme, and a Support Us/Donations programme. The venue also offers a comprehensive venue hire programme encompassing community events, conferences, performances, film screenings, exhibitions, and bespoke filming hire. Accessibility is supported through a partnership with Nimbus Disability for the Access Card Scheme and Digital Access Pass system.

Differentiator

Problem solved

Functional benefit

Brands

• The Kitchen at BEAM: Italian-inspired food service offering breakfast, ciabatta sandwiches, pasta, and seasonal soups at the ground-floor café bar.

Products and services

• Stage One BEAM's largest auditorium with 541 seats (including 4 wheelchair positions), suited to full-scale productions, drama, dance, music, and comedy as well as filming and technical rehearsals. Features a circle accessible by lift, four dressing rooms, and wheelchair-accessible stage, control room, and dressing room facilities. Used for professional theatre, comedy, dance, and music performances.
• Stage Two An intimate 140-seat performance space suited to smaller productions and larger community events. Features a balcony accessible by lift, designated wheelchair spaces, new ergonomically designed seating, and the option to convert into a large flat-floored venue. Available for performances and concerts with hire on enquiry.
• Screens (Screen One, Screen Two, Screen Three) Three luxury cinema screens on the first floor offering state-of-the-art sound and projection. Screen One has 81 seats, Screen Two has 65 seats, and Screen Three has 54 seats. The fully accessible cinema provides premium projection and audio for current film releases, classic screenings, and private hire. Screens are available for hire from £375 per 3 hours.
• Social One A bright, first-floor studio fully accessible for hire by both community and professional organisations. Features 79m² open floor space, sprung dance floor, mirrored wall, ballet barre, and floor-to-ceiling windows with blackout. Hire from £35 per hour (ex VAT). Ideal for local dance and drama schools, larger meetings, workshops, rehearsals, and community activities.
• Social Two A warm, ground-floor multifunctional space with views over the River Lea, designed for classes, meetings, and family parties. Features 48m² of space, blackout windows, a peg wall for coats and bags, and full heating and air conditioning. Hire from £30 per hour (ex VAT).
• The Kitchen at BEAM Italian-inspired food service at BEAM's ground-floor Kitchen Bar, serving freshly prepared breakfast items, ciabatta sandwiches, traditional pasta, and seasonal soups. Open from 9am daily, with breakfast served Tue-Sat 9.30am-12pm and lunch 12-4pm. The Screen Bar on the first floor serves cinema snacks including popcorn. Both bars offer hot and cold drinks.
• Screen Membership Annual subscription membership priced at £40 per year, offering £2.20 off screen tickets (up to 4 per screening), 10% off snacks and soft drinks, exclusive members-only screenings, priority booking for Event Cinema, no transaction fees for Event Cinema, free popcorn on birthdays, and exclusive invitations to Poster Days.
• Stage Membership Annual subscription membership priced at £55 per year, offering priority booking (usually two days before general sale), no transaction fees across the Stage Programme, exclusive invitations to two Programming Breakfasts per year, a backstage tour plus a guest, exclusive invitations to Press Nights and Gala Events, a free drink on birthdays, and first access to exclusive news, offers, and discounts.
• Gift Vouchers Gift vouchers redeemable across BEAM's full Stage and Screen programme, available in custom amounts with recipient delivery options. Gift vouchers expire 12 months from purchase and can be used on tickets at BEAM Stage or Screens.

Quantifiable outcome

• Venue reopened in 2024 following £30m+ redevelopment
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• East Hertfordshire District CouncilcoreStrategic or Co-development PartnerEast Hertfordshire District Council owns, operates, and manages BEAM. The venue is part of the council's portfolio of community services, with the council's official address at Wallfields, Pegs Lane, Hertford SG13 8EQ.
• Arts Council EnglandcoreStrategic or Co-development PartnerArts Council England is listed as a supporter and partner of BEAM, providing funding and strategic support for arts programming.
• Hertford Town CouncilcoreStrategic or Co-development PartnerHertford Town Council is listed as a supporter and partner, providing local community support for the venue.
• Nimbus DisabilitycoreTechnology or IntegrationPartnership with Nimbus Disability providing the Access Card Scheme and Digital Access Pass system for customers requiring accessibility adjustments, enabling consistent and improved access experience.
• UK TheatrecoreStrategic or Co-development PartnerBEAM is a member of UK Theatre, the industry body for theatre and performing arts organisations, providing networking, best practices, and recognition.
• House Southeast Theatre NetworkminorStrategic or Co-development PartnerBEAM is a member of the House Southeast Theatre Network, a regional network for theatre organisations in Southeast England.
• Family Arts StandardsminorStrategic or Co-development PartnerBEAM holds Family Arts Standards certification, demonstrating commitment to family-friendly programming and facilities.
• BBCminorOthersBBC has filmed at BEAM venue for their series 'Dreaming Whilst Black', using the venue's versatile spaces for production.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beam-hertford

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAM