BEAMING, Inc.
BEAMING, Inc. is a 501(c)(3) nonprofit in Neenah, Wisconsin that delivers equine-assisted therapeutic services to individuals with disabilities, dementia, trauma, and other challenges, as well as corporate teams, through eight program categories funded primarily by donations and grants.
- Company typePrivate
- Founded2004
- HeadquartersNeenah, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What BEAMING, Inc. does
BEAMING, Inc. (Building Equine Assisted Mobility Into New Growth) is a 501(c)(3) nonprofit organization founded in 2004 and headquartered in Neenah, Wisconsin, that delivers equine-assisted therapeutic services to individuals facing physical, cognitive, behavioral, and emotional challenges. The organization operates from a single ranch facility with 17 horses and a staff of 19, supplemented by an extensive volunteer network, and provided over 4,000 equine experiences in 2025 (up from 3,093 in 2023). Service delivery spans eight program categories: diverse abilities support (Saddle Up for Success, Dragons in Flight, Partners in Riding, Autism Camps, Pony Power Academy), stable minds/dementia support (Riding in the Moment, RIM Mobile, Equine-Assisted Memory Cafés, Steady Strides for Parkinson's), teen support (Hold Your Horses, CANTER, LAUNCH), military and first responders (Horses, Hearts & Heroes), trauma support (RideStrong), resiliency and empowerment, corporate team building (the proprietary Pegasus Approach™), and women's empowerment.
The organization's core technology is its proprietary service methodologies rather than software. The Pegasus Approach™ is a trauma-informed equine-assisted learning model that integrates facilitation, experiential learning, leadership development, emotional intelligence, and outcome tracking. The Riding in the Moment™ program is an evidence-based dementia support model co-developed with the University of Wisconsin-Madison, making BEAMING the second organization in the nation authorized to deliver it. The Equicizer mechanical horse extends reach to participants who cannot ride live horses. All programs are delivered under PATH International standards, with staff credentials including CTRI, PATH, SpiritHorse Senior Instructor, and licensed occupational therapist certifications.
BEAMING's business model is donation-dependent. The majority of programs are offered at no cost or very low cost to participants, funded by corporate and individual donations, foundation grants, and recurring fundraising events (Holiday for the Horses gala, Harvest for the Herd, Spuds Club monthly membership at $9+/month). Customer segments are horizontal across populations: children and adults with diverse abilities (primary), seniors with dementia and their caregivers, troubled teens, veterans and first responders, trauma survivors, and corporate teams. Go-to-market is community-led, relying on referrals from school districts, healthcare providers, the VA, and word-of-mouth from participating families. In 2024, the organization completed the Raise the Ranch capital campaign to purchase its facility, transitioning from tenant to owner to ensure long-term operational continuity.
BEAMING, Inc. firmographics
Firmographics- Name
- BEAMING, Inc.
- Legal name
- BEAMING Inc.
- Website
- https://beaminginc.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- BEAMING, Inc. is a 501(c)(3) nonprofit in Neenah, Wisconsin that delivers equine-assisted therapeutic services to individuals with disabilities, dementia, trauma, and other challenges, as well as corporate teams, through eight program categories funded primarily by donations and grants.
- Ownership category
- akta.pro rank
BEAMING, Inc. industry classification
Industry- Product category
- Equine-Assisted Therapeutic Services
- NAICS
- Vocational Rehabilitation Services (62431), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)
- akta.pro secondary industry
- Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL)
Keywords
Where BEAMING, Inc. is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BEAMING, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Grants: As a 501(c)(3) nonprofit, BEAMING is primarily funded by grants and corporate and individual donations. The majority of programs are offered at no cost or very low cost to participants due to the generosity of donors.
- Special Events Fundraising: Annual gala events including Holiday for the Horses, Harvest for the Herd, and other community fundraising events.
- Spuds Club Monthly Membership: Recurring monthly sponsorship program where donors pledge $9 or more per month to sponsor horse care costs. Members receive newsletter subscription, certificate of membership, and open invitation to visit horses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Most programs offered at no cost |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BEAMING, Inc. product offering
Product offeringCore offering
BEAMING delivers equine-assisted therapeutic programs using horses as co-therapists to improve physical, cognitive, and emotional well-being for participants with disabilities, dementia, mental health challenges, trauma, and corporate team-building needs. Programs span diverse abilities support, dementia/memory care, teen support, veterans/first responders, trauma support, women's empowerment, and corporate leadership development. The Pegasus Approach™ and Riding in the Moment™ evidence-based programs anchor the service portfolio.
Product overview
BEAMING, Inc. (Building Equine Assisted Mobility into New Growth) is a 501(c)(3) nonprofit organization offering equine-assisted services and therapeutic programs. Founded in 2004, it operates as a unified service organization rather than a software product company. The portfolio consists of therapeutic riding and equine-assisted programs organized into eight core service categories: Diverse Abilities Support (Saddle Up for Success, Dragons in Flight, Partners in Riding, Autism Camps, Pony Power Academy), Dementia/Memory Support (Stable Minds/Riding in the Moment, RIM Mobile, Equine-Assisted Memory Cafés, Steady Strides for Parkinson's), Teen Support (Hold Your Horses, CANTER, LAUNCH), Veterans & First Responders (Horses Hearts & Heroes, including overnight bunkhouse experiences), Trauma Support (RideStrong), Women's Support (Women's Empowerment Series), General Wellness (Resiliency & Empowerment Series, Silver Spurs), and Corporate/Team Building (The Pegasus Approach™). Programs are primarily funded by grants and donations and offered at no or low cost to participants. The organization is a member of PATH International.
Differentiator
Problem solved
Functional benefit
Products and services
- Saddle Up for Success
Quantifiable outcome
- 99% of participants would recommend BEAMING programming to others
- +3 more outcomes
Companies that use BEAMING, Inc.
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
BEAMING, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BEAMING, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- University of Wisconsin-MadisoncorePartnership with UW-Madison to develop and offer the Riding in the Moment evidence-based dementia support program. BEAMING became the second in the nation to offer this program designed to improve quality of life for those living with dementia.
- Fox Valley Memory ProjectcorePartnered to begin offering Equine-Assisted Memory Cafés for those living with early- to moderate-onset dementia and their caregivers, providing social gatherings and support.
- Kiwanis Appleton Fox CitiessupportingSupporting organization for Partners in Riding school program providing adaptive physical education to children with diverse abilities.
- Rotary Club of AppletonsupportingSupporting organization for Partners in Riding school program.
- Area School DistrictscoreCollaborative partnerships with Fox Cities elementary and middle schools to serve special education students with adaptive physical education opportunities with horses through Partners in Riding program.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
BEAMING, Inc. competitors and assessment
Company assessmentDirect peers
- BraveHearts Therapeutic Riding & Educational Center: One of the largest therapeutic riding centers in the U.S., based in Harvard, Illinois, serving individuals with disabilities, veterans, and at-risk youth through equine-assisted services. Closely mirrors BEAMING's program breadth, PATH International membership, and nonprofit operating model.
- Cheff Therapeutic Riding Center: PATH Premier Accredited therapeutic riding center in Augusta, Michigan offering equine-assisted services to children and adults with physical, cognitive, and emotional challenges. Comparable in program structure, population focus, and nonprofit funding model to BEAMING.
- SpiritHorse International: Equine-assisted therapy organization providing therapeutic riding and instructor certifications (SpiritHorse Senior Instructor — the same credential held by multiple BEAMING staff). Comparable methodology, population mix, and credentialing framework.
- National Center for Equine Facilitated Therapy (NCEFT): Woodside, California-based nonprofit providing equine-facilitated therapy for children, adults, veterans, and families with physical, cognitive, and emotional challenges. Highly comparable service portfolio and population segmentation to BEAMING.
- Mane in Heaven: Illinois-based therapeutic riding center serving children and adults with disabilities, veterans, and trauma survivors through equine-assisted programs. Directly comparable mission, population segments, and PATH-affiliated nonprofit structure.
- Giant Steps Equitherapy: Indiana-based therapeutic horseback riding program serving individuals with disabilities. Comparable in equine-assisted services for diverse abilities and PATH-affiliated operations, similar regional Midwest footprint.
- Strides Therapeutic Riding (multiple operators): Therapeutic equestrian centers operating under the Strides banner in multiple states, providing equine-assisted services to individuals with disabilities, veterans, and at-risk youth. Comparable programs and PATH member status to BEAMING.
Broad incumbents
- PATH International: The Professional Association of Therapeutic Horsemanship International is the certifying and governing body for the therapeutic riding industry. BEAMING is a member; PATH sets standards, accreditation, and instructor credentials across the entire category in which BEAMING operates.
Others
- Pet Partners: Largest therapy animal organization in the U.S., certifying therapy animal teams including equine. Operates adjacent (animal-assisted therapy) but is broader than BEAMING's equine-specific focus and serves as a thematic peer in the human-animal therapeutic services space.
- EAGALA (Equine Assisted Growth and Learning Association): International organization setting standards and providing certification for equine-assisted psychotherapy and personal development. While not a direct center operator like BEAMING, it represents an adjacent methodology and network that shapes the equine-assisted services category BEAMING participates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BEAMING, Inc. social profiles
Digital presenceBEAMING, Inc. compliance and trust
Trust signalCompliance1 record
BEAMING, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEAMING, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
BEAMING, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEAMING, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEAMING, Inc.
What does BEAMING, Inc. do?
BEAMING delivers equine-assisted therapeutic programs using horses as co-therapists to improve physical, cognitive, and emotional well-being for participants with disabilities, dementia, mental health challenges, trauma, and corporate team-building needs. Programs span diverse abilities support, dementia/memory care, teen support, veterans/first responders, trauma support, women's empowerment, and corporate leadership development. The Pegasus Approach™ and Riding in the Moment™ evidence-based programs anchor the service portfolio.
Is BEAMING, Inc. a public or private company?
BEAMING, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BEAMING, Inc. founded?
BEAMING, Inc. was founded in 2004.
Where is BEAMING, Inc. based?
BEAMING, Inc. is headquartered in Neenah, United States, in the North America region.
How does BEAMING, Inc. make money?
Three revenue lines are on record. Donations and Grants are the primary driver. The others are special Events Fundraising and spuds Club Monthly Membership.
Who are BEAMING, Inc.'s main competitors?
Direct peers on record are BraveHearts Therapeutic Riding & Educational Center, Cheff Therapeutic Riding Center, SpiritHorse International, National Center for Equine Facilitated Therapy (NCEFT), Mane in Heaven, Giant Steps Equitherapy and Strides Therapeutic Riding (multiple operators). PATH International is listed as a broad incumbent. Others are Pet Partners and EAGALA (Equine Assisted Growth and Learning Association).
Does BEAMING, Inc. have an API?
No public API is recorded for BEAMING, Inc..
What industry is BEAMING, Inc. in?
BEAMING, Inc.'s product category is Equine-Assisted Therapeutic Services. Its primary akta.pro industry code is AFAEAGAJ, Equine Rehabilitation, Layup & Retirement Facilities, with a secondary code of AFAEAGAL, Equine Working Ranch & Trail Operations (non-tourism). Its NAICS code is 62431 and its SIC code is 8300.