BEAUGRENELLE

What BEAUGRENELLE does

Beaugrenelle is a Paris shopping center located in the 15th arrondissement facing the Eiffel Tower, operated by SNC BEAUGRENELLE PATRIMOINE — a Société en Nom Collectif with registered capital of €47,760,000, registered in Paris under RCS 801 271 297 and owned by real estate developer Apsys Group. The center houses more than 80 retail and dining tenants across fashion, beauty, electronics, home goods, food service, and entertainment, anchored by Galeries Lafayette department store, Fnac (2,500m²), and a Pathé cinema multiplex. End consumers are primarily Paris residents and tourists seeking a consolidated shopping, dining, and entertainment destination in a high-traffic southwest Paris location.

The center's digital ecosystem centers on the My Beaugrenelle loyalty program, tiered into Silver, Gold, and Platinum status, with double points on Wednesdays and exclusive partner discounts. Loyalty operations run on CONIQ as the backend CRM, and gift cards (€5–€150 denominations) are distributed through the Giftify.me platform, valid for 12 months from activation at participating tenant stores. Beaugrenelle has integrated LYZI to accept cryptocurrency payments and offers a 10% bonus on gift card value for crypto-funded top-ups. The platform is GDPR-compliant, accessed primarily via web (no native mobile application), and managed centrally by Apsys Group staff.

Revenue is generated through three primary streams: retail rental income from the ~80-tenant base (Galeries Lafayette, Nike, Zara, Fnac, Sephora, Adidas, Maisons du Monde, etc.), gift card sales and breakage, and partnership/marketing fees from tenants and external partners such as Musée du quai Branly and Hôtel Platine. The GTM motion is direct-to-consumer, anchored on physical footfall and supplemented by email newsletters, the loyalty program, and on-site events such as the Tayc showcase and Mother's Day activations. Direct commercial counterparties are the tenant base; end consumers drive footfall that sustains rental economics.

Name

BEAUGRENELLE

Legal name

SNC BEAUGRENELLE PATRIMOINE

Website

https://beaugrenelle-paris.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beaugrenelle is a Paris shopping center in the 15th arrondissement near the Eiffel Tower, operated by Apsys Group subsidiary SNC Beaugrenelle Patrimoine, housing 80+ retail and dining tenants anchored by Galeries Lafayette, Fnac, and Pathé cinema.

Ownership category

akta.pro rank

Product category

Shopping Centers / Retail Real Estate

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

akta.pro secondary industries

Luxury Beauty & Fragrance Department Stores (CRAGADAD), Luxury Jewelry & Watches Department Stores (CRAGADAF)

Keywords

• Shopping center operations
• Retail real estate leasing
• Tenant mix management
• Loyalty program services
• Gift card services

Headquarters

HQ city

Paris, Îledefrance

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Rental Income: Beaugrenelle generates revenue by leasing retail space to fashion boutiques, restaurants, beauty stores, and service providers. Tenants include major brands like Galeries Lafayette, Nike, Zara, Fnac, and numerous dining options.
2. Gift Card Sales: Sale of Beaugrenelle gift cards valued between 5€ and 150€, valid for 12 months from activation, redeemable at participating stores within the center.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Beaugrenelle operates a large physical shopping center in Paris 15th arrondissement that leases retail space to fashion, beauty, home, electronics, dining, cinema (Pathé), and service tenants. Its own branded offerings include the My Beaugrenelle loyalty program (points, Silver/Gold/Platinum tiers, double points on Wednesdays, museum partner discounts) and Beaugrenelle gift cards (Carte Cadeau, €5–€150, valid 12 months).

Product overview

Beaugrenelle is a shopping center in Paris (15th arrondissement, near the Eiffel Tower) operated by Apsys Group. It offers a unified platform combining retail stores, dining options, entertainment (Pathé cinema), and personal services. Core products include the My Beaugrenelle loyalty program and gift cards. The center houses over 100 retail brands including fashion, beauty, electronics, and home goods stores, alongside diverse restaurant offerings and essential services like pharmacy and banking. The loyalty program provides points on purchases with tiered benefits, while the gift card system enables purchases across most tenant stores.

Differentiator

Problem solved

Functional benefit

Products and services

• My Beaugrenelle Loyalty Program Beaugrenelle's proprietary customer loyalty program offering points on purchases at participating tenants, double points on Wednesdays, tiered status (Silver, Gold, Platinum) with exclusive benefits, and partner discounts including reduced-price Passes to the Musée du quai Branly and 15% off at Hôtel Platine.
• Beaugrenelle Gift Cards (Carte Cadeau) Beaugrenelle-branded gift cards in fixed denominations from €5 to €150, valid for 12 months from activation, redeemable at most participating stores within the center. Purchasable at the welcome desk (Mon–Sun, 10h–20h) and online via Giftify.me, with an additional 10% bonus when paid in cryptocurrency via LYZI.
• Beaugrenelle Parking Services On-site parking facilities available to visitors of the Beaugrenelle shopping center in Paris 15th arrondissement.
• Pathé Beaugrenelle Cinema Pathé-operated cinema multiplex within the Beaugrenelle shopping center providing film screenings as a key in-center entertainment amenity for visitors.
• Galeries Lafayette Department Store Anchor department store tenant within Beaugrenelle offering fashion, beauty, home goods, and accessories across multiple floors. The partnership includes joint events such as the Elite Model Look modeling competition.
• Beaugrenelle Retail Store Portfolio Curated portfolio of 80+ retail stores within the center spanning fashion (Zara, Nike, Lacoste, Sandro, Maje, Adidas, The North Face), beauty (Sephora, Rituals), electronics and culture (Fnac), jewelry (Pandora, Swarovski), and home goods (Maisons du Monde, Le Creuset, Zara Home).
• Restaurant and Food Court Diverse on-site dining options at Beaugrenelle including Starbucks, Krispy Kreme, McDonald's, Burger King, Chipotle, Panasia (Asian fusion), an Italian Trattoria, La Grande Récré bakery, and Ladurée.
• On-site Pharmacy Services Beaugrenelle Pharmacy offering walk-in vaccinations, teleconsultation, dermocosmetics, micronutrition, phytotherapy, and oncology support including breast prosthetics and hair wigs.
• Orange Smart Store Services Orange's smart store concept at Beaugrenelle providing Livebox testing kiosks, SIM card pickup machines, and Orange Bank advisory services.

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Musée du quai Branly - Jacques ChiraccoreGTM or Marketing Partner · 1 January 2026Exclusive partnership offering My Beaugrenelle loyalty members reduced prices on Musée du quai Branly annual and biennial Passes. Benefits include Pass Solo 1 year at 33€ (vs 38€), Pass Duo 1 year at 53€ (vs 63€), Pass Solo 2 years at 60€ (vs 70€), and Pass Duo 2 years at 100€ (vs 120€). Members receive their voucher at the center's welcome desk.
• Hôtel PlatineminorGTM or Marketing Partner · 1 January 2026Exclusive Shopping & Relaxation offer partnership providing My Beaugrenelle members with 15% discount on hotel reservations at Hôtel Platine.
• Galeries LafayettecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Galeries Lafayette operates as an anchor department store within Beaugrenelle, offering fashion, beauty, home goods, and accessories across multiple floors. The partnership includes joint events such as Elite Model Look modeling competition.
• Pathé BeaugrenellecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Pathé operates a cinema multiplex within Beaugrenelle, providing entertainment services to center visitors as a key amenity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Macerich: Macerich is a shopping-center real estate investment trust operating high-quality retail destinations. It is comparable in asset type, leasing economics, and the need to drive traffic through tenant mix and amenities, while serving a different geographic market.
• Simon Property Group: Simon Property Group is a large, established retail real estate owner and operator with extensive shopping-center and mixed-use assets. It provides a broad incumbent comparison for Beaugrenelle's physical retail asset, tenant relationships, and rental model, though it operates primarily in the United States.

Direct peers

• Klépierre: Klépierre is a major European owner and operator of shopping centers, with comparable leasing, tenant-mix, footfall, and destination-retail economics. Its portfolio scale is broader, but the operating model closely matches Beaugrenelle's retail property.
• Carmila: Carmila owns and operates retail-led shopping centers, primarily in France and other European markets. It is comparable through rental income, tenant relationships, and the management of consumer destinations, although its portfolio is more geographically diversified.
• Hammerson: Hammerson is an established owner and operator of prominent shopping and mixed-use destinations. Its focus on flagship urban assets, leasing, tenant mix, and visitor experience makes it a relevant comparison for Beaugrenelle despite its broader international portfolio.
• Mercialys: Mercialys is a French real estate company focused on shopping centers and urban retail assets. Its French footprint and leasing-led model provide a close operating and geographic comparison with Beaugrenelle.
• Wereldhave: Wereldhave is a European property investor and operator with a shopping-center portfolio. It is comparable through retail rental income, occupancy management, and the need to sustain tenant and visitor appeal in physical retail assets.
• Nhood: Nhood is a retail real estate platform focused on commercial urban spaces, shopping centers, and mixed-use properties. It is comparable to Beaugrenelle through physical retail asset management, tenant curation, and efforts to connect retail with surrounding urban communities.
• Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield develops, owns, and operates major shopping and mixed-use destinations globally. It overlaps directly with Beaugrenelle in flagship retail property, anchor tenants, experiential amenities, and rental monetization, but at substantially greater scale.
• Sonae Sierra: Sonae Sierra develops and manages international retail real estate and shopping destinations. Its tenant, leasing, and experiential-retail model is comparable to Beaugrenelle's operation of a high-traffic urban shopping center.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beaugrenelle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAUGRENELLE