Name

Beaugrenelle Paris

Legal name

SNC BEAUGRENELLE PATRIMOINE

Website

https://beaugrenelle-paris.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

PARIS

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Rentals: The shopping center generates revenue by leasing retail space to approximately 90 boutiques and restaurants including fashion, beauty, electronics, and food service operators.
2. Gift Card Sales: Sale of gift cards valued between 5€ and 150€, valid for 12 months after activation, redeemable at the majority of the center's tenants.
3. Loyalty Program Management: My Beaugrenelle loyalty program drives customer retention and engagement through points accumulation and tiered benefits (Silver, Gold, Platinum status).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Beaugrenelle Paris operates a modern shopping center in the 15th arrondissement of Paris, leasing retail space to approximately 90 boutiques and restaurants across fashion, beauty, dining, electronics, home décor, and services. Its directly-operated offerings include the My Beaugrenelle loyalty program, gift cards (€5–€150 denominations valid for 12 months at most tenants), parking facilities, and visitor services. The center aggregates flagship tenants such as Galeries Lafayette, Fnac, Uniqlo, Zara, and Pathé cinema under one roof.

Product overview

Beaugrenelle Paris is a shopping center in Paris 15th arrondissement operated by Apsys Group. The center offers a diverse mix of retail stores, restaurants, and services across multiple categories including fashion, beauty, electronics, home décor, culture, and food & beverage. Core customer services include My Beaugrenelle loyalty program and gift cards. The center features approximately 100+ retail brands including flagship stores (Galeries Lafayette, Fnac), fashion retailers (Zara, H&M, Nike, Lacoste), beauty stores (Sephora, Rituals), electronics retailers (Darty), restaurants (Starbucks, McDonald's, Ladurée), and various specialty stores. The center also houses a cinema (Pathé), pharmacy, bank (CIC), telecom store (Orange), and multiple services.

Differentiator

Problem solved

Functional benefit

Brands

• My Beaugrenelle: Loyalty program offering points on purchases, special promotions, and partnerships with cultural institutions
• My Beaugrenelle & Musée du quai Branly

Products and services

• My Beaugrenelle (Loyalty Program) Free-to-join loyalty program where members accumulate 1 point per €1 spent (doubled on Wednesdays), redeem 300 points for a €5 gift card, and access tiered Silver/Gold/Platinum status with exclusive benefits. Includes reduced-rate Musée du quai Branly museum passes, 15% off at Hôtel Platine, and partner discounts. Operated digitally via the My Beaugrenelle webapp with ticket scanning functionality.
• Carte Cadeau Beaugrenelle (Gift Card) Physical and digital gift cards available in denominations from €5 to €150, valid for 12 months after activation, redeemable at the majority of the center's approximately 90 retail tenants. Customers paying with cryptocurrency via LYZI receive a 10% bonus on the gift card value. Available at reception desk and online via giftify.me.
• Parking Beaugrenelle On-site parking facilities available for visitors to the shopping center.
• Services Beaugrenelle (Visitor Services) Visitor services including information, accessibility accommodations, customer support, and center amenities. Includes special accommodations such as a silent hour from 3-4pm on weekdays for sensory-sensitive visitors and dog-friendly designation.
• Retail Space Leasing Leasing of retail and restaurant space within the shopping center to approximately 90 tenants across fashion, beauty, dining, electronics, and services categories. Includes magnetic levels (0, 1, and 2) with category-specific positioning.

Quantifiable outcome

• Gift cards valid 12 months after activation
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Musée du quai Branly - Jacques ChiraccoreGTM or Marketing PartnerExclusive loyalty partnership offering My Beaugrenelle members reduced rates on museum passes: Pass Solo 1 year 33€ (vs 38€), Pass Duo 1 year 53€ (vs 63€), Pass Solo 2 years 60€ (vs 70€), Pass Duo 2 years 100€ (vs 120€). Members collect voucher at center reception.
• Hôtel PlatineminorGTM or Marketing PartnerExclusive Shopping & Détente partnership offering My Beaugrenelle members 15% discount on hotel reservations at Hôtel Platine.
• Apsys GroupcoreOthersParent company and developer/promoter/manager of Beaugrenelle. SNC BEAUGRENELLE PATRIMOINE is a holding of Apsys Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Klépierre: Europe's largest listed shopping center REIT, operating dozens of malls across France and continental Europe; comparable as a broader portfolio incumbent in the same asset class.
• Hammerson: UK-listed REIT operating premium shopping centers across the UK, France and Ireland (including Les Terrasses du Port in Marseille); comparable as a broader European shopping center portfolio operator.
• Apsys Group (parent): Parent company of Beaugrenelle and developer/operator of other shopping centers in France and Poland (e.g., Manufaktura in Łódź); comparable as the broader portfolio operator encompassing Beaugrenelle.

Direct peers

• Les Quatre Temps: Shopping center at La Défense, the largest business district in the Paris region; comparable as a high-traffic multi-tenant French shopping center anchored by major retail and entertainment brands.
• Vélizy 2: Large shopping center in the Paris region (Vélizy-Villacoublay) operated by Unibail-Rodamco-Westfield, with similar anchor-and-specialty retail structure comparable to Beaugrenelle.
• Italie Deux: Major Parisian shopping center located in the 13th arrondissement with a comparable fashion, beauty, and F&B tenant mix including Fnac; directly comparable as a same-format Parisian mall.
• Unibail-Rodamco-Westfield (URW): Global operator of flagship shopping centers including Westfield destinations; directly comparable as a large-scale mall operator running premium, multi-tenant retail destinations in major European capitals.
• Carré Sénart: Paris-region shopping center (Lieusaint) anchored by major fashion, beauty and F&B brands; comparable as a same-format regional mall competing for the same catchment.
• La Vallée Village: Luxury outlet shopping destination operated by Value Retail near Paris; comparable as a premium multi-brand Parisian retail destination attracting both tourist and local shopper spend.
• Galeries Lafayette (Haussmann flagship and other branches): France's iconic luxury department store chain; operates as the flagship anchor at Beaugrenelle and competes for premium multi-brand retail destination traffic across Paris.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centre-beaugrenelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaugrenelle Paris