Parc & Château de Beauregard

What Parc & Château de Beauregard does

Parc & Château de Beauregard is a privately held heritage tourism venue operating from a 16th-century château and 40-hectare landscaped park in Cellettes, in France's Loire Valley. The estate has been continuously owned by the du Pavillon family since 1925, with Guy du Pavillon serving as Gérant and Natalie du Pavillon as co-owner; the legal entity is registered as Anne-Marie du PAVILLON. The château was classified as a French Historic Monument in 1840 — among the earliest such designations — and the park is listed in the Supplementary Inventory of Historic Monuments.

The core offering comprises guided and self-guided tours of the château and park, anchored by the Galerie des Illustres, a unique-in-Europe collection of 327 portraits of European political figures spanning 15 French reigns. The business has diversified into eight distinct revenue streams: visitor admission tickets, wedding and private event rentals (Orangerie up to 140 guests, Salle des Lys up to 70 guests), professional/corporate event hosting, filming and photography location rentals, car rally hosting, Cottage de Beauregard vacation rental (via Abritel), Loire wine tasting workshops with an on-site oenologist, and on-site shop sales. A permanent art exhibition by Chris Morin-Eitner and the Gilles Clément-designed Jardin des Portraits (featuring 400 species) provide additional cultural and horticultural draws.

The go-to-market is direct-to-consumer, with marketing concentrated on the bilingual beauregard-loire.com website, online ticketing, the Abritel marketplace for accommodation, a newsletter, organic social (Facebook, YouTube, X), earned media coverage (France Télévisions, Des Racines et des Ailes, La Nouvelle République), and participation in European Heritage Days. Distribution relies on the estate's own box office and online ticketing system supplemented by the REMI regional shuttle network and Loire à Vélo cycling route. There is no technology platform, AI/ML capability, or external funding; the operating model is fundamentally an experiential, place-based hospitality and events business built on regulated heritage assets.

Name

Parc & Château de Beauregard

Legal name

Anne – Marie du PAVILLON

Website

https://beauregard-loire.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Parc & Château de Beauregard is a privately owned 16th-century French historic château and 40-hectare park in the Loire Valley, operated by the du Pavillon family since 1925, generating revenue from heritage tourism, private and corporate events, filming, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Heritage Tourism and Cultural Attraction

NAICS

Historical Sites (71212), Museums (712110), Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Art & Culture (Gallery/Museum) Hotels (THAGADAC), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Heritage tourism
• Castle tours
• Event venue rental
• Wedding venue
• Vacation cottage rental

Headquarters

HQ city

Cellettes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Visitor Admission Tickets: Revenue from individual and group admission tickets to the château and park. Visitors can purchase tickets online or at the ticket office. Entrance fees vary by visitor category (adults, children, families, groups).
2. Wedding and Private Event Rentals: Rental of estate venues including the Orangerie (up to 140 people), Salle des Lys (up to 70 people), outdoor barnums (up to 1000 m²), and historic castle rooms for weddings, receptions, and private events.
3. Professional Event Rentals: Corporate event hosting including seminars, training sessions, management committee meetings, and product launches. Two dedicated rooms available year-round: Orangerie and Salle des Lys. Outdoor barnums up to 1000 m².
4. Filming and Photo Shoot Rentals: Location rental for film productions, TV shows, music videos, and photography shoots. Includes access to castle interiors, park, and historic rooms such as the Galerie des Illustres. Notable clients include Claude François and Ariane Mnouchkine.
5. Car Rally Events: Hosting of car rally stages and automotive events for clubs and associations. Includes park access, photo sessions, guided tours, and optional catering services.
6. Cottage Rental: The Cottage de Beauregard offers two-bedroom accommodation for up to 5 guests with private garden. Includes unlimited park access and free castle admission during stay. Booked through Abritel platform.
7. Wine Tasting Workshops: Loire wine tasting workshops led by expert oenologist. Four different workshop formats plus custom tailor-made tastings available. Reservations made through estate contact.
8. Shop Sales: On-site boutique offering historical items, souvenirs, posters, photos, refreshments, coffee, tea, homemade ice cream from Pierre Cochée farm, and flea market items. Open daily.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Parc & Château de Beauregard operates a heritage tourism attraction comprising a 16th-century classified Historic Monument château and a 40-hectare landscaped park in France's Loire Valley. It sells admission-based guided and self-guided tours of the château's Galerie des Illustres (327 portraits of European political figures) and the Gilles Clément-designed park, complemented by venue rentals for weddings, corporate events, car rallies, and film/photo shoots, plus wine tasting workshops, a holiday cottage, school programs, and an on-site boutique.

Product overview

Parc & Château de Beauregard is a heritage tourism venue consisting of a 16th-century classified Historic Monument château and a 40-hectare landscaped park. The core offering centers on guided and self-guided tours of the château (featuring the renowned Galerie des Illustres with 327 portraits) and park (featuring the Gilles Clément-designed Jardin des Portraits). The venue provides complementary services including event hosting (weddings, corporate events, car rallies), filming/photography location rentals, Loire wine tasting workshops, holiday cottage accommodation, retail shop, and children's activities. The business operates as a single unified venue with multiple service offerings rather than a modular product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Le Cottage de Beauregard: A charming former caretaker's house converted into vacation accommodation offering two bedrooms for up to 5 people with unlimited access to the 40-hectare park

Products and services

• Château de Beauregard Tours Guided and self-guided tours of the 16th-century classified Historic Monument château featuring the Galerie des Illustres with 327 portraits of European political figures, historical rooms spanning from the 15th century to present, and expert guides. Targeted at heritage tourists and cultural visitors.
• Parc Paysager de Beauregard A 40-hectare landscaped park listed in the Supplementary Inventory of Historic Monuments, featuring the Jardin des Portraits designed by Gilles Clément, the Allée des Prunus, walking trails, ponds, and centuries-old cedar trees. Targeted at families, individual visitors, and group outings.
• Wedding Venue Rental Private event hosting for weddings, birthdays, and family receptions in the Orangerie (up to 140 guests) and Salle des Lys (up to 70 guests), with outdoor barnum spaces up to 1,000 m² and illuminated château grounds. Targeted at couples and families seeking historic venues.
• Professional Event Hosting Corporate event hosting for seminars, training sessions, management committee meetings, and product launches at the Orangerie and Salle des Lys in 17th-century outbuildings, with outdoor barnum spaces up to 1,000 m². Targeted at companies seeking prestigious venues.
• Car Rally Events Car rally stage organization for clubs and associations in the 40-hectare park, featuring entry through the royal gate, personalized welcome by the owner, photo sessions, and private guided château tours. Past events have included Ferrari gatherings. Targeted at car clubs and automotive associations.
• Filming and Photography Location Rental Film, music video, TV show, series, and photo shoot location services in the château's historic rooms (including the Galerie des Illustres) and 40-hectare landscaped park. Targeted at film, television, and photography production companies.
• Wine Tasting Workshops Loire wine tasting workshops led by an expert oenologist, offering four different workshop formats plus tailor-made tasting experiences. Targeted at wine enthusiasts and group visitors.
• Cottage de Beauregard Accommodation Holiday cottage accommodation in a restored caretaker's house with two bedrooms (up to 5 guests), private garden, unlimited access to the 40-hectare park, and free château admission during stay. Booked through the Abritel platform. Targeted at travelers and cycling tourists visiting the Loire Valley.
• Beauregard Shop On-site boutique offering historical items, souvenirs, posters, photos, flea market items, refreshments, coffee, tea, and homemade ice cream from Pierre Cochée farm, housed in an 18th-century restored building. Open daily.
• Children's Activities Family-friendly activities including walks, bike rides, scooter rides, free games, children's game booklets (ages 6-10 and 10+), costume dress-up experiences, and photo panels with historical figures. Targeted at families visiting the estate.
• Group Tours Customized group visits for 20+ people including guided château tours, park tours, wine tasting, and catering options in 17th-century outbuildings. Targeted at tour operators, organizations, and large groups.
• School and Educational Programs Educational visits for schools and outdoor centers helping children discover the park and château's history and secrets, with picnic areas and bike/scooter access. Targeted at schools and outdoor activity centers organizing group outings.

Quantifiable outcome

• 40-hectare landscaped park providing extensive outdoor space for visitors
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• La Nouvelle RépubliqueminorGTM or Marketing PartnerLocal newspaper coverage of Beauregard events and news. Featured in various articles about Loire Valley castles.
• France TélévisionsminorGTM or Marketing PartnerFeatured in France Info 'Visite Privée' segment about Les Illustres de Beauregard.
• Valeurs de la Loire MagazineminorGTM or Marketing PartnerRegional tourism magazine featuring Beauregard as part of Loire Valley castle coverage.
• Da Vinci NewsminorGTM or Marketing PartnerMedia outlet that featured video content about Beauregard castle visits.
• M6 Television (Des Racines et des Ailes)minorGTM or Marketing PartnerFeatured in 'La Vie de Château' episode of cultural television program Des Racines et des Ailes.
• REMI Regional Transport NetworkminorChannel Partner/ Reseller/ DistributorShuttle bus service connecting Blois/Chambord station to Beauregard and other Loire Valley castles.
• Loire à VélominorChannel Partner/ Reseller/ DistributorCycling route network. Beauregard located 5 km from the Loire à Vélo circuit and on Route 04 'Between vineyards & castles'.
• Pierre Cochée FarmminorGTM or Marketing PartnerSupplier of homemade ice cream sold in the Beauregard boutique.
• Friends of Beauregard AssociationminorStrategic or Co-development PartnerAssociation dedicated to maintenance, development, preservation, and animation of Beauregard heritage. Members can access archives and contribute to estate influence.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Château de Versailles: France's premier heritage attraction, offering castle tours, gardens, events, and exhibitions. While vastly larger than Beauregard and operating as a public institution (not a family estate), it sets the benchmark for French heritage tourism monetization and visitor experience.
• Château de Chenonceau: One of the most-visited Loire châteaux, often called the 'Ladies' Castle.' Operates a similar heritage tourism model with castle tours, gardens, and event hosting, but at significantly larger scale and brand recognition than Beauregard.
• Château de Chambord: The largest and most famous Loire château, an attractor that drives regional tourism. Operates as a public heritage attraction with similar castle tours, park, and event hosting, but at a very different scale and brand reach than Beauregard.

Direct peers

• Château de Cheverny: Located in the Blois-Chambord-Cheverny 'golden square' alongside Beauregard. A family-owned Loire château offering castle tours, gardens, events, and Tintin-themed exhibitions. Operates a similar multi-revenue heritage tourism model with comparable scale and admission-based monetization.
• Château de Villandry: Loire Valley château famous for its ornamental gardens, with comparable grounds and a heritage tourism focus. Combines château tours, gardens, and event hosting in a similar model to Beauregard, though with a stronger garden brand identity.
• Château de Chaumont-sur-Loire: Located within the same 'golden square' as Beauregard. Hosts the prestigious International Garden Festival and operates as a heritage tourism venue with castle tours, gardens, and contemporary art programming. Very comparable attraction model and customer base.
• Château de Blois: Located in nearby Blois, this château is part of the same 'golden square' cluster. Offers comparable castle tours, sound-and-light shows, and event hosting for visitors to the Loire Valley. Operates at similar scale with a multi-revenue heritage tourism model.
• Château de Brissac: Tallest château in France, still inhabited by the same family (the Dukes of Brissac). Operates a similar heritage tourism model with castle tours, events, wedding hosting, and accommodations, with family-owned continuous stewardship paralleling Beauregard's ownership profile.
• Château d'Azay-le-Rideau: Loire Valley château operated by the Centre des Monuments Nationaux, with comparable Renaissance architecture, park, and self-guided/guided tour model. Public-facing heritage attraction with similar seasonal visitation pattern and event hosting.

Regional players

• Château d'Amboise: Loire Valley château with strong historical associations (Clos Lucé, Leonardo da Vinci). Operates as a heritage tourism attraction with similar castle tours and event programming in the same valley, though positioned slightly differently with its da Vinci connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ch%C3%A2teau-de-beauregard-loire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc & Château de Beauregard