Beauty and Beauty Cosmetics

What Beauty and Beauty Cosmetics does

Beauty and Beauty Cosmetics is a Dubai-headquartered e-commerce retailer and authorized distributor of professional skincare and mesotherapy products, operating primarily in the GCC region since its founding in 2014. The company sells 94+ products across the ETRE BELLE German skincare collection alone, plus additional brand lines including ALEX COSMETIC, TOSKANI Cosmetics, HELLMUT RUCK (medical podiatry products), Derma Pen cartridges, ZGTS Titanium Derma Rollers, and Ongkara Spa Concept body care. Specialized collections cover hyaluronic acid hydration, 24K gold/caviar anti-aging, Q10 time control, multi-vitamin energy, aloe vera, sensitive skin care, and hydro dimension age-related skin fatigue, with prices ranging from AED 95 to AED 1,700.

The business operates a single go-to-market: a Shopify-hosted direct-to-consumer storefront at beautyandbeauty.ae (alongside beautyandbeauty.org) accepting major credit cards and shipping worldwide, with primary concentration on GCC markets (UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait). Distribution exclusivity for mesotherapy and chemical peel products from German manufacturers in the GCC functions as the company's key commercial asset, allowing it to carry professional-grade skincare brands not broadly accessible in the region. Marketing relies on the website itself, email newsletter signup, and implied organic social channels.

Revenue is generated entirely through one-time unit purchases by individual consumers seeking professional-grade skincare, anti-aging, sensitive skin care, and medical aesthetics devices — with no subscription, B2B, or enterprise channel apparent. The company operates with 11-50 employees as a privately held, bootstrapped business with no funding rounds disclosed. Headquartered in Dubai with primary contact via [email protected] and phone 00971 501 841 163, the business model is structurally a regional niche retailer/distributor dependent on its supplier relationships and brand portfolio breadth.

Name

Beauty and Beauty Cosmetics

Legal name

Beauty and Beauty Cosmetics

Website

https://beautyandbeauty.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty and Beauty Cosmetics is a Dubai-based e-commerce retailer and authorized GCC distributor of German-made professional skincare brands (ETRE BELLE, TOSKANI, ALEX COSMETIC, HELLMUT RUCK) and mesotherapy products, selling direct-to-consumer via beautyandbeauty.ae.

Ownership category

akta.pro rank

Product category

Professional Skincare and Cosmetics Online Retail

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRAOAEAD

Skincare & Dermatological Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Professional skincare products
• Mesotherapy chemical peels
• German cosmetics distribution
• Anti-aging skincare retail
• Derma roller devices

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: The company generates revenue through direct online retail sales of professional skincare, mesotherapy, and cosmetic products. Products are sold at various price points ranging from approximately AED 95 to AED 1,700, with individual purchases constituting the primary transaction model. The company accepts major credit cards including Visa, Visa Electron, Mastercard, Maestro, and American Express.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Beauty and Beauty Cosmetics is an authorized GCC distributor and online retailer of professional skincare, mesotherapy, and chemical peel products. The company sells 94+ German-made SKUs across multiple branded collections (ETRE BELLE, ALEX COSMETIC, TOSKANI Cosmetics, HELLMUT RUCK, KAYMI, CNC COSMETIC, Ongkara Spa Concept) and also distributes derma rollers, derma pen cartridges, and podiatry products. All sales occur through its e-commerce storefronts in AED with global shipping.

Product overview

Beauty and Beauty Cosmetics is an authorized mesotherapy and chemical peel distributor in GCC operating e-commerce stores (beautyandbeauty.ae and beautyandbeauty.org) offering professional skincare and cosmetic products. The company sells multiple branded product lines primarily from German manufacturers, organized into specialized collections: ETRE BELLE brand lines including Hyaluronic³ (multi-active hyaluronic acid complex), Golden Skin (24K gold and caviar), Time Control (Q10 and phytocomplex), Energy (multi-vitamin fruit extracts), Aloe Vera (natural cactus extracts), Sensiplus (sensitive skin care), and Hydro Dimension (age-related skin fatigue). Additional brands include Alex Cosmetic (acne and vitamin treatments), TOSKANI Cosmetics (professional mesotherapy products with ampoules, mesoserums, and creams), CNC COSMETIC, KAYMI, and HELLMUT RUCK (medical podiatry). The company also offers derma roller devices (ZGTS Titanium in 0.5mm-3.0mm sizes) and Derma Pen cartridges, plus body care products under Ongkara Spa Concept. Products range from daily skincare (cleansers, moisturizers, serums, eye creams) to professional treatments (mesotherapy, anti-aging capsules, lifting treatments) and specialized lines for sensitive, dry, and diabetic skin care.

Differentiator

Problem solved

Functional benefit

Products and services

• ETRE BELLE skincare line Premium German-made skincare brand encompassing multiple specialized collections for anti-aging, hydration, sensitive skin, whitening, and skin protection, sold to GCC consumers through the beautyandbeauty.ae storefront.
• ALEX COSMETIC skincare line Professional skincare brand offering vitamin-enriched creams, deep-cleansing gels, treatment elixirs, masks, BB creams, and anti-aging eye products targeting acne, nourishment, and rejuvenation.
• TOSKANI Cosmetics mesotherapy line Professional mesotherapy brand offering ampoules (Vitaflash, Anti-ageing + HA), mesoserums (Aquabalance, Matrix Repair), and radiance creams for clinical-grade skin tightening, anti-aging, and hydration treatments.
• HELLMUT RUCK podiatry line (PODO MED, PODO CARE, PODO DIABETIC) German medical-grade podiatry brand including PODO MED (professional foot care), PODO CARE (foot health and comfort), and PODO DIABETIC (specialized foot care for diabetic patients) product ranges.
• Derma Pen cartridges and accessories Replacement needle cartridges for Derma Pen microneedling devices, available in 12-needle, 36-needle, and 42-pin configurations for at-home or professional microneedling treatments.
• ZGTS Titanium Derma Rollers Medical-grade titanium derma rollers in multiple needle sizes (0.5mm to 3.0mm) used for at-home microneedling to stimulate collagen production and natural skin regeneration.
• Ongkara Spa Concept (Hagina) body care line Natural body care collection including Ultra Slimming Booster and Citrus and Orange Body Polish products designed to add vitality, smoothness, and freshness to skin.
• KAYMI cosmetic line Cosmetic brand collection available through the Beauty and Beauty Cosmetics online store for professional skincare treatments.
• CNC COSMETIC line Professional cosmetic brand offering skincare products for aesthetic and spa treatments, sold through the Beauty and Beauty Cosmetics storefront.
• Fleece Masks collection Professional-grade fleece sheet masks for intensive single-use facial treatments such as the Hyaluronic hydra Power Mask set with day/night serum and cream.

Quantifiable outcome

• Hyaluronic products increase skin moisture by up to 79% after only 2 hours
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• ETRE BELLEcoreChannel Partner/ Reseller/ DistributorGerman skincare brand whose products are exclusively distributed through Beauty and Beauty Cosmetics in the GCC region. Product lines include Hyaluronic, Golden Skin, Energy, Time Control, Aloe Vera, Sensiplus, and Hydro Dimension collections.
• TOSKANI CosmeticscoreChannel Partner/ Reseller/ DistributorMesotherapy products brand distributed through Beauty and Beauty Cosmetics. Products include ampoules for skin tightening, anti-aging, radiance, antipollution, purifying, and sensitive skin treatments.
• ALEX COSMETICmajorChannel Partner/ Reseller/ DistributorProfessional skincare brand carried by Beauty and Beauty Cosmetics, offering products such as Vitamin Cream, Deep Gel, and Elixir for acne treatment and skin care.
• HELLMUT RUCKmajorChannel Partner/ Reseller/ DistributorGerman medical skincare brand distributed through the store, specializing in PODI MED, PODO CARE, and PODO DIABETIC product lines for foot and diabetic care.
• Derma PenmajorChannel Partner/ Reseller/ DistributorMicroneedling device brand whose cartridges and accessories are sold through Beauty and Beauty Cosmetics, including 12-pin, 36-pin, and 42-pin cartridge options.
• KAYMIminorChannel Partner/ Reseller/ DistributorBrand collection available through Beauty and Beauty Cosmetics online store.
• CNC COSMETICSminorChannel Partner/ Reseller/ DistributorCosmetics brand featured among the store's brand portfolio.
• Ongkara Spa Concept (Hagina)minorChannel Partner/ Reseller/ DistributorNatural body care products including body polish and slimming boosters distributed through the store.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ounass: UAE-based luxury e-commerce platform with strong premium skincare and beauty assortment targeting affluent Gulf consumers. Overlaps on high-end skincare buyer persona and Dubai-based operations.
• Namshi: GCC-headquartered fashion and beauty e-commerce platform serving UAE and Saudi Arabia with multi-brand selection. Comparable DTC e-commerce model and regional consumer base, though Namshi spans broader categories beyond skincare.
• Golden Scent: Saudi Arabia-based beauty e-commerce specialist offering a wide multi-brand skincare and fragrance assortment. Closely comparable GCC beauty DTC model with similar price-band positioning.

Broad incumbents

• Noon: Major Middle East e-commerce marketplace with sizable beauty and personal-care category. Overlaps on the regional online skincare buyer but operates a horizontal marketplace rather than a beauty-specialist model.
• Faces (now FACES Beauty): Middle East-founded multi-brand beauty retailer with physical stores and online presence carrying premium international skincare brands. Comparable multi-brand beauty curation strategy and regional consumer overlap.
• Sephora Middle East: Operates a multi-brand beauty retail footprint across the GCC (stores and online), overlapping directly with Beauty and Beauty Cosmetics on premium skincare and mesotherapy-adjacent brands. Far larger assortment and marketing budget, but does not specialize in medical-aesthetic distribution.

Regional players

• Huda Beauty: UAE-founded global beauty brand selling direct-to-consumer with strong regional roots. Comparable Gulf-headquartered DTC beauty model, though it owns its IP rather than distributing third-party brands.
• Styli: GCC-focused fashion and beauty e-commerce platform operated by Apparel Group. Comparable DTC channel and Gulf consumer base, though wider category mix and stronger brand-marketing presence.
• Swiss Arabian: UAE-based manufacturer and retailer of fragrances and personal-care products with regional distribution. Adjacent in category and geography, but vertically integrated as a brand-owner rather than a multi-brand distributor.

Others

• TOSKANI Cosmetics (direct): Owner of one of the company's core distributed brands (TOSKANI mesotherapy products). Represents both a key partner and a potential competitive threat if the principal expands its own GCC DTC or appoints a competing distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/beautyandbeautycosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty and Beauty Cosmetics