Beauty & Essex

What Beauty & Essex does

Beauty & Essex is a single-venue upscale restaurant located at 146 Essex Street in Manhattan's Lower East Side, operated as a brand under Tao Group Hospitality. The venue combines New American share-plate cuisine with a distinctive dual-concept interior design that begins at a curated pawn shop entrance — featuring vintage jewelry, custom musical instruments, and eclectic art curated by GoldGirl Lauren Kaminsky — and continues into a multi-room dining space with a grand circular staircase, two-story custom chandelier, four dining rooms (including one private), two bars, and a lounge. The restaurant's menu was created by Chef Chris Santos, a culinary figure credited as one of the pioneers of the small share-plate dining trend in the U.S.

Core products include the dine-in restaurant service with à la carte pricing on premium items (caviar cones, lobster rolls, tuna poke wonton tacos, brisket bao buns), a curated $78-per-person multi-course "Beauty The Feast" experience, a $45 three-course Restaurant Week promotional tier, private event hosting, delivery and takeout, gift cards sold through the Tao Group Hospitality platform, and on-site retail through the pawn shop. The venue operates Tuesday through Sunday with peak hours extending to midnight on Fridays and Saturdays.

Revenue is generated across five streams: dine-in table service, private event bookings, delivery and takeout orders, gift card sales, and pawn shop retail. The customer base is primarily affluent New York diners seeking upscale, Instagram-worthy dining experiences, supplemented by corporate and private event hosts. Beauty & Essex leverages Tao Group Hospitality's centralized reservation systems, marketing infrastructure, loyalty program (Tao Group Rewards), mobile applications, and gift card platform to support its operations and customer acquisition.

Name

Beauty & Essex

Legal name

Beauty & Essex

Website

https://beautyandessex.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Beauty & Essex is a single-venue upscale share-plate restaurant on Manhattan's Lower East Side, operated by Tao Group Hospitality. It serves affluent New York diners via dine-in service, private events, delivery, a curated pawn shop retail entrance, and gift cards.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Revenue generated from table service featuring share plate dining with upscale menu items including caviar cones, lobster rolls, tuna poke wonton tacos, and brisket bao buns. Customers pay per visit with menu items priced individually.
2. Private Events Hosting: Revenue from hosting private events including corporate functions, celebrations, and special occasions in one of four distinct dining rooms or the private dining space.
3. Delivery and Takeout: Revenue generated through delivery and takeout orders for off-premises consumption.
4. Pawn Shop Retail: The venue features a curated pawn shop at the entrance selling vintage jewelry, custom musical instruments, one-of-a-kind art, and eclectic jewelry pieces curated by GoldGirl, Lauren Kaminsky. All items in the shop are available for purchase.
5. Gift Cards: Sale of gift cards for use at Beauty & Essex venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beauty & Essex operates an upscale share plate restaurant on Manhattan's Lower East Side, featuring Chef Chris Santos's New American share plate cuisine across four dining rooms, two bars, and a lounge. Guests enter through a curated modern pawn shop stocked with vintage jewelry, custom musical instruments, and one-of-a-kind art. The venue additionally sells on-site retail through the pawn shop, hosts private events, and offers delivery, takeout, and gift cards as supplemental revenue streams.

Product overview

Beauty & Essex is a single-venue restaurant and nightlife experience operated by Tao Group Hospitality, located on the Lower East Side of New York. The venue features the main restaurant with share plate dining, the Pawn Shop entrance experience, two bars, a lounge, and private event spaces. Add-on offerings include the curated 'Beauty The Feast' multi-course experience, delivery/takeout service, and a 360-degree virtual tour. The venue is open Tuesday through Sunday with varying hours and hosts special events including Restaurant Week promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty & Essex Restaurant Upscale New American share plate restaurant at 146 Essex St in Manhattan's Lower East Side, featuring four distinct dining rooms (one private), two bars, and a lounge. The cuisine, created by Chef Chris Santos, is designed around small share plates such as caviar cones, lobster rolls, tuna poke wonton tacos, and brisket bao buns. Open Tuesday through Sunday for dine-in service.
• Beauty The Feast Curated multi-course feast experience priced at $78 per person, offering guests a streamlined way to sample the best of Beauty & Essex's signature share plate menu. Targeted at groups and diners seeking an elevated fixed-price tasting format.
• Private Events Private event hosting service for corporate events, celebrations, and milestone occasions across the venue's dining rooms, including one fully private dining room. Designed for clients seeking a stunning NYC backdrop with full-service food and beverage.
• Delivery and Takeout Off-premises dining service enabling local consumers to order the Beauty & Essex menu for delivery or pickup, extending the restaurant experience outside the venue.
• Pawn Shop Retail Curated on-site retail storefront at the venue entrance featuring vintage jewelry, custom musical instruments, one-of-a-kind art, and eclectic jewelry pieces curated by GoldGirl Lauren Kaminsky. All items are available for purchase by venue visitors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tao Group HospitalitycoreOthersBeauty & Essex is operated as a property of Tao Group Hospitality, a major hospitality group managing restaurants, nightclubs, and dayclubs globally. The parent company provides centralized reservation systems, marketing infrastructure, gift card platforms, loyalty programs (Tao Group Rewards), mobile applications, and corporate support services.

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/BeautyandEssex
• YouTubeyoutube.com/channel/UCsNKCi7nvKTX7yFIl7WfnAA
• Facebookfacebook.com/BeautyandEssex
• Instagraminstagram.com/beautyandessexnyc
• LinkedInlinkedin.com/company/beauty-&-essex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty & Essex