株式会社ヒューマンリンク

What 株式会社ヒューマンリンク does

株式会社ヒューマンリンク (Human Link Co., Ltd.) is a Tokyo-based private Japanese company founded in November 2006 that operates the BEAUTY LINK B2B wholesale e-commerce platform serving retail beauty stores across Japan. The platform aggregates over 100 cosmetics manufacturer brands and more than 3,000 SKUs spanning cosmetics, skincare, body care, makeup, and daily goods, with a particular emphasis on trending Asian (notably Korean) beauty brands. Retailers must register and be verified to access the site; ordering is self-service, 24/7, with single-unit minimum orders, same-day shipment for orders placed before 10:00 AM, and next-day nationwide delivery via Yamato Transport.

The underlying technology is a third-party-hosted global web system (shop2.global-websystem.net) configured for wholesale ordering, with no public API, no proprietary AI/ML features, and no mobile app. The company supplements the wholesale platform with a private-brand skincare line (Skin Care) developed in-house using its wholesaler expertise and sales data from its 5 directly-managed retail stores, giving it a vertical integration uncommon among small Japanese beauty wholesalers. Marketing is conducted through email newsletters, a Facebook page, and seasonal/topical feature pages on the website.

The revenue model is straightforward wholesale distribution: free membership with no joining or monthly fees, revenue generated from product margins on B2B transactions, with multiple payment options including cash on delivery, bank transfer, and monthly invoice billing. The company is privately held, employs 17 people, has 8,000,000 JPY registered capital, and does not publicly disclose revenue. Its single named corporate officer is Representative Director 浦野祐介 (Yusuke Urano), who also serves as Web Operations Manager.

Name

株式会社ヒューマンリンク

Legal name

株式会社ヒューマンリンク

Website

https://beauty-link.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社ヒューマンリンク operates BEAUTY LINK, a Tokyo-based B2B wholesale e-commerce platform aggregating 100+ cosmetics brands and 3,000+ SKUs for verified retail beauty stores across Japan, offering single-unit ordering and same-day shipment.

Ownership category

akta.pro rank

Product category

Beauty & Cosmetics Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

Keywords

• Cosmetics wholesale distribution
• B2B e-commerce platform
• Beauty products supply
• Retail store procurement
• Private label cosmetics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale cosmetics and daily goods distribution via EC site: B2B wholesale revenue through the BEAUTY LINK EC platform, selling cosmetics, daily goods, and miscellaneous products to verified retail store operators. Revenue generated through product margin on wholesale transactions. Offers multiple payment methods: cash on delivery (via Yamato Collect), bank transfer, and invoice billing (monthly settlement).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

株式会社ヒューマンリンク operates BEAUTY LINK (ビューティーリンク), a membership-only B2B wholesale e-commerce platform that sells cosmetics, daily goods, and miscellaneous products from over 100 manufacturers and 3,000+ SKUs to verified retail store operators across Japan. Orders are placed 24/7 online with single-unit minimum order quantities, same-day shipment for orders placed before 10:00 AM, and free shipping on orders exceeding 33,000 JPY. The company also runs five directly-managed retail stores and produces an in-house private-brand skincare line leveraging its wholesaler expertise and direct retail sales data.

Product overview

株式会社ヒューマンリンク operates a B2B wholesale e-commerce platform called BEAUTY LINK (ビューティーリンク), which serves as a membership-only procurement portal for Japanese retail store operators. The core platform aggregates over 100 cosmetics manufacturers and 3,000+ SKUs, enabling single-item orders with same-day shipment. The main offering is supplemented by curated thematic collections (アジアンコスメ特集) and a private-brand skincare line developed using the company's wholesaler expertise and real-time sales data from its 5 directly operated retail stores. Human Link also conducts cosmetics manufacturing and retail store operations as part of its diversified beauty business.

Differentiator

Problem solved

Functional benefit

Brands

• BEAUTY LINK: EC wholesale platform for cosmetics, daily goods, and miscellaneous goods serving retail stores across Japan. Offers same-day shipping and single-item minimum orders.

Products and services

• BEAUTY LINK (ビューティーリンク) B2B Wholesale E-commerce Platform Membership-only B2B wholesale e-commerce platform that aggregates over 100 cosmetics manufacturers and 3,000+ SKUs of cosmetics, daily goods, and miscellaneous products, enabling verified Japanese retail store operators to place orders online 24/7 with single-unit minimum order quantities, same-day shipment for orders placed before 10:00 AM, and next-day delivery to most regions via Yamato Transport.
• アジアンコスメ特集 (Asian Cosmetics Featured Collection) Curated themed collection of trending Asian cosmetics brands — including Apieu, BEAUSTA, CLIO, MISSHA, mise en scène, MEDIHEAL, PERIPERA, Witch's Pouch, and ZEESEA — featured as a topical product spotlight to drive discovery and ordering by BEAUTY LINK retail members.
• スキンケア（プライベートブランド） (Skincare Private Brand) In-house developed private-brand skincare line planned and produced by 株式会社ヒューマンリンク using cosmetics specialty wholesaler experience and real-time sales data from the company's five directly-managed retail stores, sold exclusively through the BEAUTY LINK wholesale platform.
• 会員制小売店向けEC卸売サービス (Membership B2B Wholesale Service for Retail Stores) Membership-gated wholesale procurement service targeting Japanese retail store operators, offering 24/7 online ordering via the BEAUTY LINK web shop, one-unit minimum orders, same-day shipping for orders placed before 10:00 AM, nationwide next-day delivery via Yamato Transport, multiple payment methods (cash on delivery, bank transfer, monthly invoice settlement), and curated seasonal product recommendations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iMuse Inc. (株式会社アイミューズ): Japanese cosmetics OEM/private-label manufacturer and wholesaler that serves retail accounts with in-house developed beauty brands; comparable to Human Link's private-brand 'Skin Care' manufacturing and wholesale distribution play.
• Inforward Inc. (インフォワード株式会社): Japanese B2B e-commerce marketplace focused on cosmetics, beauty, and daily goods serving retail store operators — the closest direct comparison to BEAUTY LINK in terms of customer segment, product category, and self-serve wholesale model.

Broad incumbents

• Paltac Corporation (パルタック株式会社): Largest Japanese wholesaler/distributor of cosmetics, daily goods, and household products to drugstores and retailers; competes with BEAUTY LINK in the same wholesale channel but at vastly larger scale and broader portfolio.
• Suzuken Co., Ltd. (株式会社スズケン): Major Japanese pharmaceutical distribution company that also handles cosmetics, HBC products, and daily goods to retailers and pharmacies; a broad incumbent competitor in the wholesale-to-retail channel.
• Mandom Corporation (マンダム株式会社): Japanese personal care and cosmetics manufacturer with established B2B distribution to retail and drugstore channels; relevant as both a potential brand supplier to the BEAUTY LINK platform and a broad incumbent in the same wholesale-to-retail category.
• Medipal Holdings (メディパルホールディングス): Major Japanese pharmaceutical and HBC (Health & Beauty Care) wholesaler distributing cosmetics and drugstore merchandise to retailers nationwide; comparable as a broad incumbent in the same wholesale-to-retail channel.
• istyle Inc. (@cosme): Operates @cosme, Japan's largest beauty product review and discovery platform with B2B services for cosmetics brands; relevant adjacent incumbent given its influence over the Japanese beauty retail buyer journey.
• Matsukiyo Cocokara & Co. (マツキヨココカラ&カンパニー): Japan's largest drugstore chain group that both procures cosmetics wholesale and sells directly to consumers; represents the consolidating end-customer segment BEAUTY LINK serves, as well as potential vertically-integrated competition.
• Kose Corporation (株式会社コーセー): Major Japanese cosmetics manufacturer with established wholesale relationships to retailers; relevant as both a potential brand supplier to BEAUTY LINK and as a competing distribution channel partner for retail accounts.
• Kracie Holdings (クラシエホールディングス): Japanese manufacturer of cosmetics, personal care, and daily goods (Kracie, Kanebo brands) with B2B distribution to retail stores; comparable as a broad incumbent combining brand ownership with wholesale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ヒューマンリンク