What bebeautiful does

TNG Worldwide is a privately held multi-brand e-commerce distributor of professional beauty supplies and consumer personal care products, headquartered in New Hudson, Michigan. Founded in 1985 by Larry Gaynor, the company has operated for over 40 years building a portfolio of proprietary brands: ForPro Professional Collection (salon and spa essentials such as towels, capes, and implements), Ginger Lily Farms (plant-based personal care including hand soap, body wash, and lip balm in standard and gallon sizes), Himalayan Salt Works (salt-based wellness products), and Too Naked. The company sells primarily through a direct-to-consumer BigCommerce-powered online storefront, with no retail physical locations of its own, and serves the continental US market only.

The company's core technology is a standard SaaS e-commerce platform (BigCommerce) configured to host a multi-brand catalog with bulk/gallon pricing tiers for commercial buyers. There is no proprietary technology, no custom software development disclosed, and no platform-side differentiation beyond catalog merchandising. Product development is brand-and-formulation focused rather than technology-focused.

TNG Worldwide's business model is direct-to-consumer e-commerce revenue, augmented by wholesale distribution to professional buyers. Pricing follows standard unit retail for individual consumers and bulk/gallon tiers for commercial operators in hospitality, vacation rentals, gyms, and cleaning trades. The company serves three customer segments: (1) licensed beauty professionals (salons, spas, estheticians, cosmetologists) purchasing ForPro supplies, (2) tradespeople and small commercial operators purchasing bulk personal care for facilities use, and (3) individual consumers seeking professional-grade or plant-based personal care products. With 12 employees, the operation is lean and owner-managed rather than scaled via institutional capital — no funding rounds, acquisitions, or external investors are disclosed.

Name

bebeautiful

Legal name

TNG Worldwide

Website

https://bebeautiful.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

TNG Worldwide is a multi-brand e-commerce distributor selling professional salon supplies (ForPro) and plant-based personal care products (Ginger Lily Farms), serving salon professionals, tradespeople, and individual consumers across the continental US via a BigCommerce DTC storefront.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

akta.pro secondary industries

Natural/Plant-Based Surface Disinfectants (CRAJANAI), Intimate & Personal Hygiene Washes (CRABAEAF), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Professional salon supplies
• Plant-based personal care
• Beauty products e-commerce
• Spa manicure essentials
• Clean beauty products

Headquarters

HQ city

New Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: TNG Worldwide generates revenue through direct product sales of professional beauty supplies and essential health products via their e-commerce platform. They offer multiple branded product lines including ForPro Professional Collection and Ginger Lily Farms, selling items such as gloves, disinfectants, salon supplies, and personal care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

bebeautiful (operating as TNG Worldwide) is a multi-brand online retailer and distributor that sells professional-grade beauty and salon supplies through its ForPro Professional Collection brand and clean, plant-based personal care and home products through its Ginger Lily Farms brand, alongside Himalayan Salt Works and Too Naked. Products include gloves, disinfectants, isopropyl alcohol, foil sheets, manicure/pedicure supplies, massage and paraffin items, salon/spa essentials, and sulfate-free, paraben-free, cruelty-free, vegan soaps, oils, botanicals, and laundry/dish detergents available in gallon sizes.

Product overview

TNG Worldwide operates as a multi-brand beauty products online store and essential health supplies distributor. The company offers two primary proprietary sub-brands: ForPro Professional Collection (professional-grade salon essentials including gloves, disinfectants, and supplies) and Ginger Lily Farms (plant-based, cruelty-free personal care and home products). Additional brands include Himalayan Salt Works and Too Naked. The portfolio spans professional salon supplies, personal care, home products, and essential health supplies, serving both consumer and professional B2B markets.

Differentiator

Problem solved

Functional benefit

Brands

• ForPro Professional Collection: Professional-grade essentials trusted by salons, tradespeople, and consumers. Best known for gloves, 99% isopropyl alcohol, and foil sheets.
• Ginger Lily Farms

Products and services

• ForPro Professional Collection Professional-grade beauty and salon essentials including gloves, 99% isopropyl alcohol, foil sheets, manicure and pedicure supplies, massage products, paraffin, hand sanitizers/masks, cotton pads/wipes/towels/applicators, depilatory supplies, towel warmers/sterilizers, and salon and spa supplies. Targets salons, spas, tradespeople, and consumers seeking quality, durability, and value.
• Ginger Lily Farms Plant-based, sulfate-free, paraben-free, cruelty-free, and vegan personal care and home products designed for refilling and everyday use. Includes 100% Pure Avocado Oil, 100% Pure Morocco Argan Oil, botanicals, shea indulgence items, club and fitness products, 100% Pure Castile Soap, foaming hand soap, hand soap, dish soap, dishwasher detergent, laundry detergent, shower products, specialty items, and accessories.
• Himalayan Salt Works Himalayan salt-based beauty and wellness products sold through the bebeautiful/TNG Worldwide e-commerce storefront.
• Too Naked Beauty and grooming product line carried under the TNG Worldwide/bebeautiful portfolio and sold through the tngworldwide.com e-commerce storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sally Beauty Holdings: Large public retailer of professional salon supplies and consumer beauty products. Overlaps with TNG's ForPro salon channel and consumer beauty assortment, though Sally is a multi-thousand-store chain rather than a focused DTC manufacturer.
• Seventh Generation: Established plant-based household cleaning and personal care brand (Unilever-owned). Comparable to Ginger Lily Farms on plant-based positioning across dish, laundry, and personal cleansing.
• Method Products: Ecover-owned brand of biodegradable, design-led home and personal care products. Comparable to Ginger Lily Farms' clean-beauty hand and dish soaps targeted at design-conscious consumers and hospitality.
• Dr. Bronner's: Family-owned maker of organic castile soap and natural personal care. Overlaps directly with Ginger Lily Farms' castile soap, foaming hand soap, and pure-oil personal care SKUs.
• Mrs. Meyer's Clean Day: S.C. Johnson-owned plant-derived home care brand. Overlaps with Ginger Lily Farms' clean dish, laundry, and surface care positioning in the natural household aisle.

Direct peers

• SalonCentric: L'Oréal-owned professional-only distributor of salon products and supplies. Directly comparable to TNG's ForPro wholesale arm serving licensed beauty professionals with consumables and back-bar essentials.
• CosmoProf: Beauty Systems Group distributor serving licensed salon professionals with supplies, tools, and consumables. Direct overlap with TNG's ForPro professional customer base and product categories (gloves, sanitizers, salon supplies).

Emerging players

• Grove Collaborative: DTC retailer of plant-based, sustainable household and personal care products. Closely mirrors Ginger Lily Farms' clean, refill-friendly positioning and bulk-format household SKUs.
• Beautycounter: Clean beauty brand built around ingredient transparency and direct/consultant sales. Comparable to Ginger Lily Farms on the clean-beauty positioning, though Beautycounter focuses on color cosmetics and skincare rather than household refill.

Others

• Marley Natural / Hemp Beauty Brands: Adjacent specialty beauty/wellness brands with similar small-team, niche-channel distribution. Included as a directional comparable for small multi-brand beauty houses rather than a direct category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bebeautiful