better gym

Better Gym is a single-location, small-group personal training studio in Gig Harbor, Washington, offering daily rotating coached sessions (powerlifting, kettlebell, TRX, conditioning, mobility) on a membership subscription model to local individual fitness enthusiasts.

Company typePrivate
Founded2014
HeadquartersGig Harbor, United States
Headcount11–50
GTM typeB2C
OfferingServices

What better gym does

Better Gym is a single-location, small-group personal training facility located at 3308 Uddenberg Lane in Gig Harbor, Washington. Founded in November 2014 by Susan Moore — who brings expertise gained from training the U.S. military — the gym serves fitness-focused individuals in the Gig Harbor community through a structured weekly rotation of group sessions including Skills & Drills (kettlebell fundamentals), Powerlifting (Deadlift, Bench, Squat, Military Press), Metaholic (high-intensity conditioning), Hardstyle Kettlebell, TRX & RIP Training, and Movement Mapping (breath-guided mobility work). The technology stack is minimal: a Squarespace-hosted marketing website and the PushPress SaaS platform handling membership billing, member login, plan selection, and session scheduling/calendar access. There is no native mobile app and no proprietary software product.

The business model is a recurring subscription/membership sale of access to scheduled group sessions and the physical facility, with members paying via membership plans and passes managed through PushPress. Pricing is not publicly disclosed; prospective members are directed to contact the gym or visit the plans page. Customer acquisition relies on the website (top-of-funnel) and the PushPress self-serve signup/login flow (bottom-of-funnel), supplemented by community word-of-mouth. The gym serves a single persona segment — individual fitness enthusiasts of all levels seeking structured, quality coaching in a small-group rather than big-box-gym environment. As a 10-year-old lifestyle-scale operation with a small trainer team and zero external funding disclosed, Better Gym appears to be a stable, owner-operated boutique studio rather than a venture-scalable business.

better gym firmographics

Firmographics

Name: better gym
Legal name: Better Gym
Website: https://bebettergym.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Better Gym is a single-location, small-group personal training studio in Gig Harbor, Washington, offering daily rotating coached sessions (powerlifting, kettlebell, TRX, conditioning, mobility) on a membership subscription model to local individual fitness enthusiasts.
Ownership category
akta.pro rank

better gym industry classification

Industry

Product category: Fitness Services
NAICS: Fitness and Recreational Sports Centers (713940)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Strength & Conditioning Bootcamps (HSADABAB)
akta.pro secondary industries: Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

Group fitness training
Personal training services
Kettlebell training
Strength conditioning programs
Small group fitness

Where better gym is headquartered

Location

Headquarters

HQ city: Gig Harbor
HQ country: United States
HQ region: North America

Offices1 record

Markets served

better gym business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Membership and Passes: Physical fitness training services sold through membership plans. Customers pay for access to scheduled group training sessions including Skills & Drills, Powerlifting, Metaholic, Hardstyle Kettlebell, TRX & RIP Training, and Movement Mapping sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

better gym product offering

Product offering

Core offering

Better Gym is a single-location physical training facility in Gig Harbor, Washington that sells small group personal training sessions. The facility offers rotating daily training modalities including Skills & Drills, Powerlifting, Metabolic conditioning, Hardstyle Kettlebell, and TRX & RIP Training, plus a Saturday Movement Mapping session. Access is provided through membership plans and passes managed via the PushPress platform.

Product overview

Better Gym is a single-location physical fitness facility in Gig Harbor, WA offering small group personal training. The core offering consists of Daily Practice Group Sessions with rotating daily session types (Skills & Drills, Powerlifting, Metabolic, Hardstyle Kettlebell, TRX & RIP Training) and Movement Mapping sessions. The gym operates on a membership/pass model managed through a third-party platform. Equipment includes kettlebells, TRX systems, barbells, free weights, rigs, cardio equipment (Assault Bikes, Rowers, Treadmill), and mobility tools. The facility emphasizes quality movement and family-environment training, having opened in November 2014.

Differentiator

Problem solved

Functional benefit

Products and services

Daily Practice Group Sessions Small group personal training sessions held Monday through Saturday at varying times, with rotating daily modalities including Skills & Drills (kettlebell movement practice), Powerlifting (deadlift, bench press, back squat, military press), Metabolic conditioning, Hardstyle Kettlebell, and TRX & RIP Training. Sessions are appropriate for all fitness levels, with a coach guiding alongside visual cueing from students across levels.
Movement Mapping A Saturday 8am breath-guided exploration of systemic ranges of motion and abilities, focusing on increasing motor control, mobility, and ability to access strength to create better communication between the member and their body.
Memberships and Passes Gym membership plans and passes that grant access to scheduled training sessions and the facility, managed through the PushPress platform with member login and online plan selection.

Companies that use better gym

Customer profile

Segments1 record

Ideal customer profiles1 record

better gym technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

better gym partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

better gym competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

better gym financial estimates

Financial estimate

Revenue estimate

Valuation estimate

better gym leadership team

Management profile

Number of profiles

Profiles5 records

better gym funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

better gym M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about better gym

What does better gym do?

Is better gym a public or private company?

better gym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was better gym founded?

better gym was founded in 2014. It employs 11 to 50 people.

Where is better gym based?

better gym is headquartered in Gig Harbor, United States, in the North America region.

How does better gym make money?

One revenue line is on record: membership and Passes.

Does better gym have an API?

No public API is recorded for better gym.

What industry is better gym in?

better gym's product category is Fitness Services. Its primary akta.pro industry code is HSADABAB, Strength & Conditioning Bootcamps, with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 713940 and its SIC code is 7997.