BECi Corporation Ltd.

What BECi Corporation Ltd. does

BECi Corporation Ltd. (บริษัท BECI Corporation จำกัด) is a Thailand-domiciled private limited company that operates 3Plus, the official over-the-top (OTT) digital streaming platform of Channel 3 Thailand. The company is a wholly-owned subsidiary of BEC World Public Company Limited, which is publicly listed on the Stock Exchange of Thailand under the ticker BEC. BECi was founded in 2006, is headquartered at the BEC World complex on Rama 4 Road in Khlong Toei, Bangkok, and employs approximately 39 staff dedicated to the 3Plus product line.

The 3Plus platform is built on multi-platform digital streaming technology delivering Channel 3's programming — including dramas, news, variety shows, and exclusive behind-the-scenes content — across web (ch3plus.com), iOS and Android mobile applications, and Smart TV devices. The product is structured as a dual-tier service: a free advertising-supported video on demand (AVoD) tier for general viewers and a premium subscription video on demand (SVoD) tier marketed as 3Plus Premium with monthly or annual billing. Core product features include a 'My Time' on-demand viewing function and exclusive content accessible only within the 3Plus ecosystem. Distribution is amplified through BEC-operated social media channels on Facebook, YouTube, Instagram, and X (all under the Ch3Thailand handle), and through coverage of fan-facing events such as Girls Cup and LINGORM HER & HERS 1st FANCON.

The business model combines two revenue streams: recurring subscription fees from the 3Plus Premium SVoD tier and digital advertising revenue from the free AVoD tier, augmented by co-marketing arrangements with unspecified business partners that provide privileges to 3Plus users. The customer base is consumer-facing and segmented into Thai domestic viewers, new-generation digital-native viewers, and an emerging international fan community engaging with Channel 3 artists and events. All content is sourced from parent BEC Group's broadcasting, content licensing, and artist management operations, making BECi's commercial proposition entirely dependent on the parent's content pipeline and brand equity.

Name

BECi Corporation Ltd.

Legal name

BECI Corporation Company Limited (บริษัท BECI Corporation จำกัด)

Website

https://becicorp.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BECi Corporation Ltd. operates 3Plus, the official digital streaming platform of Thailand's Channel 3, offering free ad-supported and premium subscription access to Channel 3's content library across web, mobile, and Smart TV devices as a subsidiary of BEC World.

Ownership category

akta.pro rank

Product category

Video Streaming & OTT Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Video streaming platform
• Digital media streaming
• Subscription video on demand
• Advertising video on demand
• OTT entertainment platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Video on Demand (SVoD): 3Plus Premium subscription model offering monthly or annual packages that elevate the entertainment experience from Channel 3 with exclusive content access and enhanced viewing features
2. Advertising-Based Video on Demand (AVoD): Free access to Channel 3 content with advertising support, generating revenue from digital advertisements served to viewers
3. Digital Advertising: Revenue generation from digital advertising opportunities on the 3Plus platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BECi Corporation Ltd. operates the 3Plus digital streaming platform, the official over-the-top (OTT) service of Thailand's Channel 3 television network. The platform delivers on-demand access to Channel 3's content library including dramas, news programs, variety shows, and exclusive behind-the-scenes content. It operates a dual-tier model combining free Advertising-Based Video on Demand (AVoD) with a premium subscription tier (3Plus Premium / SVoD), accessible via web, iOS, Android, and Smart TV.

Product overview

BECi Corporation Ltd. operates a single unified digital streaming product: the 3Plus platform. This platform serves as the official over-the-top (OTT) service of Channel 3, delivering the broadcaster's content portfolio online. The offering is structured as a dual-tier model combining Advertising-Based Video on Demand (AVoD) for free access and Subscription Video on Demand (SVoD) under the 3Plus Premium brand for enhanced content and features. The platform aggregates Channel 3's diverse content library including dramas, news programs, entertainment shows, and exclusive behind-the-scenes material, providing synchronized and on-demand viewing across multiple devices (web, mobile apps for iOS and Android, and Smart TV).

Differentiator

Problem solved

Functional benefit

Brands

• 3Plus: Official digital streaming platform for Channel 3, offering both free (AVoD) and premium subscription (SVoD) content including dramas, news, variety shows, and exclusive content accessible via website and mobile applications.

Products and services

• 3Plus Digital Streaming Platform The official over-the-top (OTT) digital streaming platform of Channel 3, operated by BECi Corporation Ltd., offering on-demand access to dramas, news, variety shows, and exclusive content for individual viewers in Thailand and international markets. Supports viewing on web, iOS, Android, and Smart TV with both free (AVoD) and premium subscription (SVoD/3Plus Premium) tiers.
• 3Plus Premium Subscription Subscription Video on Demand (SVoD) premium tier of the 3Plus platform offering enhanced entertainment experience from Channel 3 with exclusive content access, behind-the-scenes material, live event streaming, and fan activity content. Available as monthly or annual subscription packages for individual viewers.

Quantifiable outcome

• Growing user base with continuous increases in user count
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Business Partners (unspecified)minorGTM or Marketing Partner3Plus has cooperation with business partners to provide special privileges to 3Plus users, which helps expand the target audience scope more broadly. Specific partner names were not disclosed in the source material.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Disney+ Hotstar: Global streaming incumbent with a major presence in Thailand, offering Disney, Marvel, Star Wars, and local originals. Competes with 3Plus for premium subscribers and entertainment time-share in Thai households.
• Amazon Prime Video: Global streaming incumbent competing for Thai premium subscribers with a broad catalog and growing local-language original investment. Relevant comparator for 3Plus in the premium subscription segment.
• Netflix: Global streaming incumbent with a large and growing Thai-language content investment and a subscription-only model. Competes with 3Plus for the same Thai premium viewer segment and sets the standard for content investment, personalization, and production quality.
• HBO Go: Warner Bros Discovery's premium streaming service operating in Thailand. Competes with 3Plus Premium for paying subscribers seeking high-quality drama and entertainment content.

Regional players

• Catchplay+: Taiwanese-rooted streaming service with a significant presence in Southeast Asia including Thailand. Offers a hybrid AVoD/SVoD model comparable to 3Plus, focused on Asian and Hollywood premium content.
• TrueID: True Corporation's OTT and content platform in Thailand, offering streaming plus live TV and entertainment. Direct comparator for 3Plus as a Thailand-centric streaming service tied to a major domestic media/telecom group.
• AIS Play: Thailand's largest mobile operator's OTT service, bundling streaming content with telco subscriptions. Comparable to 3Plus as a domestic Thai streaming platform with AVoD/SVoD offerings, but with telco-distribution advantages.

Direct peers

• WeTV: Tencent-backed streaming service that operates a freemium model in Thailand and across Southeast Asia with significant Thai-language original and licensed drama content. Direct competitor to 3Plus in the Thai streaming market with similar AVoD/SVoD hybrid monetization.
• Viu: PCCW's regional OTT platform offering a hybrid freemium/paid model with strong Thai-language drama and entertainment content. Directly comparable to 3Plus in product offering (SVOD/AVOD), target market (Thailand and Southeast Asia), and content focus (Asian dramas and variety shows).

Emerging players

• iQIYI: Chinese-backed streaming platform expanding across Southeast Asia including Thailand. Competes with 3Plus in drama and entertainment categories with a freemium model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Ch3Thailand
• YouTubeYouTube.com/Ch3Thailand
• Facebookfacebook.com/Ch3Thailand
• InstagramInstagram.com/Ch3Thailand
• LinkedInlinkedin.com/company/beci-corporation-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BECi Corporation Ltd.