Becker Acroma China

What Becker Acroma China does

Becker Acroma China is a 6-employee local entity associated with the legacy Becker Acroma industrial wood coatings brand, which is now part of Sherwin-Williams' Industrial Wood Coatings division (the corporate web presence routes via becker-acroma.com to Sherwin-Williams). The entity operates within Sherwin-Williams' industrial wood coatings franchise, whose portfolio spans acid-catalyst, waterborne, and plant-based coating systems for kitchen cabinetry, furniture, parquet/laminate flooring, and acetylated wood substrates (Accoya/Tricoya). Notable 2026 launches include Care Ultra (ultra-low formaldehyde 2K acid-catalyst engineered for new EU formaldehyde regulations), Laqvin Top EG1560 (versatile topcoat for cost/process efficiency), Laqva Top Bio (plant-based waterborne topcoats), Accoya/Tricoya specialized coatings, Bevel water-based flooring topcoats, and Laqvin Top EM4642 (translucent lacquer).

Underlying technology centers on industrial coating chemistry rather than software or AI: solvent-based and waterborne polymer systems, acid-catalyst crosslinking, plant-based resin formulations, and substrate-specific systems for acetylated wood. The business model is B2B direct sales to industrial wood manufacturers and finishers, with the company bundling coatings, technical support, equipment, supplies, and color-trend advisory (Colormix 2026) into an enterprise solution-selling motion. Pricing is not publicly disclosed. Marketing is executed through a corporate website resource library, email newsletters, biennial Colormix trend reports, online tools (CO2 calculator), video/multimedia content, and trade show participation including Wood Products and Technology 2026 in Gothenburg.

For Becker Acroma China specifically, the input data does not disclose revenue, founding date, ownership structure, customer logos, operating geographies, or management; the entity appears to function as a small local commercial/representation presence for the broader Sherwin-Williams Industrial Wood Coatings business in China.

Name

Becker Acroma China

Website

https://becker-acroma.com

Company type

Private

Headcount range

1–10 employees

Short description

Becker Acroma China is a 6-employee local entity representing the legacy Becker Acroma brand within Sherwin-Williams' Industrial Wood Coatings division, selling B2B coating systems (acid-catalyst, waterborne, plant-based) to industrial wood manufacturers in China.

Ownership category

akta.pro rank

Product category

Industrial Wood Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAHAF)

akta.pro secondary industry

Wood Coatings & Finishes (IMAEAGAG)

Keywords

• Industrial wood coatings
• Acid catalyst coatings
• Waterborne wood finishes
• Plant-based coatings
• Kitchen cabinet coatings

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels6 records

Core offering

Becker Acroma China supplies industrial wood coatings and finishes — including solvent-based acid-catalyst systems, waterborne topcoats, and plant-based coatings — to manufacturers of kitchen cabinetry, furniture, parquet and laminate flooring, and acetylated wood products. The portfolio combines protective and aesthetic finishes with sustainability-focused formulations that meet new EU formaldehyde emission regulations, delivered alongside technical support, equipment, supplies, and color trend guidance.

Product overview

Sherwin-Williams Industrial Wood Coatings provides a comprehensive portfolio of wood coatings and finishes for the industrial wood market, including both new product innovations and established product lines. The portfolio spans multiple technologies including solvent-based acid-catalyst systems (Care Ultra), waterborne topcoats (Laqvin Top EG1560, Laqvin Top EM4642), plant-based sustainable coatings (Laqva Top Bio, Plant-Based Wood Coatings line), and specialized coatings for acetylated woods (Accoya and Tricoya Coatings) and flooring (Bevel Coatings). The offerings include kitchen cabinet coatings, furniture finishes, and architectural wood applications, supported by color trend forecasting (Colormix 2026). Since 1866, Sherwin-Williams has provided manufacturers with coatings solutions that deliver performance, aesthetics, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Ultra - Solvent-Based Acid-Catalyst Solvent-based acid-catalyst coating system with ultra-low formaldehyde emissions, available in clear and pigmented 2K AC variants with FA-free formulations, for interior wood coatings, kitchen cabinetry, and kitchen furniture applications.
• Laqvin Top EG1560 Industrial wood topcoat supporting a spectrum of application methods, delivering aesthetics and durability while reducing manufacturing complexity and cost.
• Laqva Top Bio Range of plant-based waterborne topcoats combining high-performance finishing with improved sustainability, delivering surface quality, durability, and process efficiency for furniture and kitchen cabinet manufacturing.
• Accoya and Tricoya Coatings High-performance coating systems engineered for acetylated wood substrates (Accoya and Tricoya), enhancing durability and delivering superior finish and protection for cladding, structural elements, and architectural wood applications.
• Bevel Coatings Advanced water-based topcoats formulated for parquet, laminate, and multilayer modular flooring applications.
• Laqvin Top EM4642 Translucent industrial lacquer delivering a natural, untreated wood look finish for interior wood applications.
• Plant-Based Wood Coatings Complete range of industrial wood coatings formulated with plant-based ingredients, designed to reduce environmental impact while delivering surface quality and durability for wood product manufacturers.

Quantifiable outcome

• Plant-based wood coatings reduce CO2 emissions — customers can calculate savings using the CO2 calculator tool

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sayerlack: Sherwin-Williams' sister industrial wood coatings brand serving furniture and cabinet manufacturers with lacquers, topcoats, and stains. Direct comparable product portfolio and customer base.
• Hesse-Lignal: German specialist in wood coatings for furniture, kitchen, and parquet. Direct competitor in the European premium wood coatings market with comparable acid-catalyst and waterborne ranges.
• ICA Group: Italian manufacturer of industrial wood coatings and finishes for furniture, kitchen cabinets, and flooring. Closely comparable in product mix (acid-catalyst, waterborne, UV) and OEM customer segments.
• IVM Group: European specialty wood coatings group (Hi-Bond, Milesi, Ilva) supplying furniture, kitchen, and flooring OEMs with high-performance finishes. Direct competitor in premium wood coatings.
• Sirca: Italian manufacturer of wood coatings including polyurethanes, acrylics, and waterborne systems for furniture and joinery. Comparable product portfolio and customer type.
• Renner Wood Coatings: Brazilian wood coatings manufacturer with global presence, offering finishes for furniture, flooring, and cabinetry. Comparable in technology breadth and OEM-direct go-to-market.
• Teknos: Nordic industrial coatings manufacturer with a substantial wood coatings division serving furniture, joinery, and construction. Overlapping product lines and customer base in EMEAI.

Broad incumbents

• PPG Industries: Large global coatings supplier with industrial wood finishes (e.g., Sigma Coatings) serving furniture and building products OEMs. Comparable at the segment level though much broader in scope.
• AkzoNobel: Global coatings giant with industrial wood coatings offerings (Dulux, Sikkens) alongside broader decorative, automotive, and industrial portfolios. Overlaps with Becker Acroma in wood finishes but operates as a diversified incumbent.

Regional players

• Nippon Paint China: Leading Asian coatings manufacturer with established Chinese distribution and OEM relationships across wood, industrial, and decorative segments. Relevant as the dominant local-scale incumbent competing for the same Chinese OEM customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/becker-acroma-china

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becker Acroma China