Beckhoff Automation Southeast Asia

What Beckhoff Automation Southeast Asia does

Beckhoff Automation Southeast Asia (legal entity: Beckhoff Automation Pte. Ltd.) is the Singapore-based regional headquarters and wholly-owned subsidiary of German industrial automation company Beckhoff Automation, responsible for sales, technical support, and service across Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. Founded in 2010 and operating from the Nordic European Centre in Singapore's Jurong East / International Business Park, the entity runs an enterprise field sales motion with dedicated sales, support, and service teams reachable via phone, email, contact forms, and appointment scheduling.

The entity sells Beckhoff's integrated PC-based automation platform built around two proprietary technologies: the TwinCAT automation software suite (providing PLC, motion, CNC, and robotics control on standard industrial PCs) and the EtherCAT real-time Ethernet protocol. The product portfolio spans six core categories — industrial PCs (IPC), I/O components, motion/drive technologies, TwinCAT automation software, the MX-System (an IP67 modular cabinet-free automation system), and industrial machine vision. These are positioned as a single-vendor ecosystem that replaces multi-vendor architectures with one integrated stack.

Revenue is generated through hardware sales (IPC, I/O, motion, vision hardware), software licensing (TwinCAT runtime and development licenses), and professional services (technical support, training, and after-sales service). Pricing is quote-based and not publicly disclosed, with multi-year project contracts typical of the enterprise industrial automation segment. The customer base targets industrial manufacturers (factory automation, process control, robotics, IIoT) and machine builders/OEMs requiring flexible, modular automation components. The entity has 38 employees, no disclosed revenue, no independent funding (as a subsidiary of a strategic parent), and no disclosed M&A, partnerships, or named customer logos in the available data.

Name

Beckhoff Automation Southeast Asia

Legal name

Beckhoff Automation Pte. Ltd.

Website

https://beckhoff.com.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Beckhoff Automation Southeast Asia is the Singapore-based regional subsidiary of German automation company Beckhoff Automation, selling PC-based control systems, EtherCAT I/O, motion, TwinCAT software, and machine vision to industrial manufacturers and machine builders across six Southeast Asian markets.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Industrial Machinery Manufacturing (3332), Computer and Peripheral Equipment Manufacturing (33411)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• Industrial automation
• PC-based control
• EtherCAT communication
• Automation software
• Industrial PCs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of industrial automation hardware including industrial PCs (IPC), I/O components, motion drives and motors, and vision systems. Products sold as complete solutions or individual components for system integration.
2. Software Licensing: TwinCAT automation software licensing including runtime licenses and development environments for PC-based control systems.
3. Technical Support and Service: Technical support, service, and training offerings provided to customers for product implementation and ongoing maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Beckhoff Automation Southeast Asia sells a PC-based industrial automation platform combining proprietary TwinCAT software with EtherCAT real-time communication, deployed on Industrial PCs (IPCs) and supported by I/O components, Motion drive technologies, an IP67 MX-System modular platform, and Vision hardware. The portfolio targets factory and process automation use cases — PLC, motion control, CNC, robotics, and machine vision — for industrial manufacturers and OEM machine builders across Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. Sales are conducted via direct enterprise engagement with custom quoting and multi-year contracts.

Product overview

Beckhoff Automation Southeast Asia offers a comprehensive PC-based automation platform centered on TwinCAT software combined with EtherCAT communication technology. The product portfolio consists of six core product lines: IPC (Industrial PCs) providing computing hardware, I/O Components for fieldbus connectivity, Motion solutions for drive technologies, TwinCAT Automation software for control functions, MX-System as an IP67 modular automation system, and Vision for industrial machine vision applications. These products work together as an integrated automation ecosystem where TwinCAT software runs on IPC hardware, connecting to I/O and Motion components via EtherCAT, with the MX-System providing modular deployment options and Vision adding machine vision capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• IPC (Industrial PCs) Panels and industrial PCs for every application, providing the latest technology across all performance classes for control and computing tasks in industrial environments. Used as the hardware foundation for PC-based automation running TwinCAT software.
• I/O (Input/Output Components) I/O components for implementing simple or complex applications with EtherCAT and other common fieldbus systems. Used by industrial automation customers to connect field devices to the Beckhoff control platform.
• Motion (Drive Technologies) Innovative drive technologies providing capabilities for realizing industrial applications, including servo drives and motors used in motion control applications.
• TwinCAT (Automation Software) Automation software with many features and various software function blocks for all automation tasks, including real-time control, PLC, motion control, CNC, and robotics capabilities running on standard PC hardware. Offered via runtime licenses and development environments.
• MX-System IP67-capable modular system that combines all technological innovations in automation technology into a cabinet-free architecture for flexible machine design.
• Vision (Industrial Machine Vision) Balanced hardware portfolio for industrial machine vision offering complete system integration from a single source.
• Technical Support and Service Technical support, service, and training offerings provided to customers for product implementation and ongoing maintenance of Beckhoff automation systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ABB: Through its acquisition of B&R, ABB is a direct PC-based automation rival. Competes with Beckhoff across PLCs, motion, drives, and integrated automation systems for OEMs and process industries.
• Siemens AG: Global leader in industrial automation (SIMATIC PLCs, SINAMICS drives, SIMOTION motion control). Directly competes with Beckhoff's PC-based control, drives, and I/O portfolio, especially via the rival Profinet ecosystem.
• Rockwell Automation: Major North American-headquartered automation vendor (Allen-Bradley PLCs, drives, motion). Competes with Beckhoff across discrete manufacturing and OEM customers, with the EtherNet/IP standard as its rival to EtherCAT.
• Schneider Electric: Provides Modicon PLCs, Lexium motion, and EcoStruxure automation platforms. Competes broadly with Beckhoff in industrial automation and machine building, especially in process and hybrid industries.
• Mitsubishi Electric: Offers MELSEC PLCs, MELSERVO motion systems, and the CC-Link industrial Ethernet family. Strong incumbent across Asian manufacturers and a direct rival for machine builders/OEMs in SEA.
• Bosch Rexroth: Supplies IndraDrive motion systems, IndraControl PLCs, and factory automation solutions. Direct peer in motion control and integrated automation for machine builders and factory automation customers.
• Delta Electronics: Asian industrial automation and power electronics vendor offering PLCs, servo drives, and motion controllers. Strong SEA presence and direct competitor in the mid-market machine builder segment where Beckhoff also competes.
• Omron Corporation: Provides PLCs, motion, vision, and safety systems for factory automation. Competes with Beckhoff especially in mid-market machine builder and electronics manufacturing segments across Asia.
• Yaskawa Electric: Leading motion control and servo drive specialist (Sigma series, MP controllers). Overlaps with Beckhoff's Motion product line and is a strong incumbent in Asian machine builder and robotics applications.

Broad incumbents

• Honeywell International: Diversified industrial conglomerate with process automation (ControlEdge, Experion) and broader industrial software. Overlaps with Beckhoff in factory automation and control, especially in process and hybrid industries.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8JWEahmCAQ2mS84QciB5rA
• Facebookfacebook.com/beckhoffsoutheastasia
• LinkedInlinkedin.com/company/beckhoff-automation-pte-ltd
• Instagraminstagram.com/beckhoff_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beckhoff Automation Southeast Asia