Base Nautique et de Loisirs de Bédanne

What Base Nautique et de Loisirs de Bédanne does

Base Nautique et de Loisirs de Bédanne is a publicly owned water sports and outdoor leisure facility operated on a 35-hectare former-quarry lake at Tourville la Rivière, 15 minutes from Rouen and approximately one hour from Paris. The legal operating entity is SAS Base de Bédanne, with the site owned by Métropole Rouen Normandie and managed under agreement by Club de Voile Saint Aubin Elbeuf. The facility holds the École Française de Voile label continuously since 2002, plus Agrément jeunesse et sports nº76582367 and Déclaration établissement sportif et000467, and swimming is supervised by SDIS 76 lifeguards. The base is a single physical site offering a diversified portfolio of at least seven nautical activities (Optimist, catamaran, sport keelboat, windsurf, wing-surf, wing foil, SUP, kayak, canoe, pedal boats), four FFVoile-aligned sailing programs, and multiple land-based leisure options (mini-golf, multisport court, beach-volley, petanque, children's play areas, picnic zones, archery, circus arts), plus a seasonal supervised swimming beach rated Category A by the Agence Régionale de Santé and a seasonally operated independent snack bar.

The customer base spans four named segments: families and the general public (primary), children and teens in FFVoile-certified sailing stages, enterprises and associations on custom devis for team building and regattas, and adapted-sailing users served through the Voile Pour Tous program with Tremplin Sport 76. Go-to-market is direct-to-consumer via the bedanne.com website, an online WooCommerce shop for group packages, phone reservations, Facebook, and Instagram; a 10% Métropole Rouen Normandie resident discount is used to anchor local catchment. All revenue is pay-as-you-go at low unit prices — watercraft rentals €9.20-€26.80 per hour, mini-golf €4.30-€5.20, private lessons €37/hour, stage weeks €153.90-€228.20 plus FFVoile pass — with enterprise and association events sold on quotation. A 35-hectare infrastructure footprint, eight employees, and a planned €6 million renovation by the public owner for beach expansion and new activities are the principal scale signals. No external investors, no AI capabilities, and no revenue or headcount growth metrics are disclosed.

Name

Base Nautique et de Loisirs de Bédanne

Legal name

SAS Base de Bédanne

Website

https://bedanne.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Base Nautique et de Loisirs de Bédanne is a publicly owned water sports and outdoor leisure facility on a 35-hectare lake in Tourville la Rivière, France, offering sailing lessons, watercraft rentals, swimming, mini-golf, and group activities to families, youth, enterprises, and adapted-sailing users in the Rouen-Paris corridor.

Ownership category

akta.pro rank

Product category

Recreational Services

NAICS

Fitness and Recreational Sports Centers (71394), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industry

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

Keywords

• Water sports rental
• Sailing instruction
• Nautical activities
• Outdoor recreation
• Leisure facility services

Headquarters

HQ city

Tourville la Rivière

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Watercraft Rental: Hourly and multi-hour rental of kayaks, stand up paddle, canoe, pedal boats, Optimist, windsurf, catamaran, and Funboat. Pricing varies by duration and equipment type. La mise à l'eau (water entry) fee of €5.20 for the season for personal watercraft.
2. Sailing Stages and Lessons: Week-long sailing camps for children and teens during school holidays (€153.90 for half-days, €228.20 for full days + FFVoile pass). Private lessons at €37/hour + equipment rental + €6 Pass FFVoile. Wing SUP/Foil sessions at €169.80 (10% reduction for MRN residents).
3. Activity Packages for Groups: Group activities including sailing (catamaran, crew sailboat), kayaking, canoeing, Funboat, archery, Fun Archery, circus arts, and Stand Up Paddle sold through the online shop for groups and leisure centers. Custom corporate and association events on devis.
4. Mini-Golf: Mini-golf course open on weekends in May/June/September. Pricing at €4.30 for children under 14, €5.20 for adults.
5. Snack Bar: Independent merchant-operated snack bar open April to October by fair weather. Offers drinks, sandwiches, fries, salads, ice cream, waffles, and children's toys.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Base Nautique et de Loisirs de Bédanne operates a 35-hectare recreational lake facility in Tourville la Rivière, France, offering water sports rentals (kayaks, SUP, canoes, pedal boats, sailboats, windsurf, wing-foil), certified sailing lessons and youth sailing stages, supervised swimming, and land-based leisure activities (mini-golf, archery, circus arts, beach-volley, petanque). The facility is owned by Métropole Rouen Normandie and managed by Club de Voile Saint Aubin Elbeuf under the École Française de Voile certification held since 2002.

Product overview

Base Nautique et de Loisirs de Bédanne is a leisure and nautical base facility managed by Club de Voile Saint Aubin Elbeuf, located on a 35-hectare lake near Rouen. The facility offers a diversified portfolio of water sports (sailing lessons, kayaking, SUP, catamaran, canoe, windsurfing, wing-foil), land-based activities (mini-golf, archery, circus arts, beach volleyball, petanque), and seasonal amenities (swimming beach, snack bar). The core offering centers on sailing education through certified École Française de Voile programs including Optimist and Multigliss courses for children, private lessons, and group sailing activities. Equipment rental services and group activity packages complement the portfolio, targeting families, youth groups, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Optimist (Optimist Sailing Camp)
• Stage Multigliss (Multi-Activity Water Sports Camp)
• Cours particuliers de voile légère (Private Sailing Lessons)
• Wing Sup / Wing Foil Sessions
• Catamaran Activity
• Kayak Activity
• Canoë (Canoe) Activity
• Stand Up Paddle (SUP) Activity
• Optimist Rental / Lesson
• Funboat Activity
• Voilier First Class 7.5 (Crew Sailing Yacht)
• Location nautique (Watercraft Rental)
• Fun Archery
• Tir à l'arc (Traditional Archery)
• Cirque (Circus Arts)
• Mini-golf
• Snack bar
• Baignade (Supervised Swimming)
• Pêche (Fishing)
• Plein air (Outdoor leisure facilities)
• Group Activity Packages

Quantifiable outcome

• Water quality classified as Category A by Agence Régionale de Santé

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Club de Voile Saint Aubin Elbeuf (CVSAE)coreStrategic or Co-development PartnerManages and operates the Base Nautique et de Loisirs de Bédanne on behalf of owner Métropole Rouen Normandie. Provides qualified, certified sailing instructors for all nautical activities and stages. The club is the institutional anchor ensuring quality instruction under École Française de Voile certification since 2002. Its logo appears alongside Bédanne's on official materials.
• Métropole Rouen NormandiecoreOthersPublic metropolitan authority that owns the Base Nautique et de Loisirs de Bédanne facility. Has initiated a €6 million renovation project to modernize and expand the base to attract more visitors. Funds ongoing operations through facility management contracts.
• La Belle Gaule de Rouen et de NormandieminorStrategic or Co-development PartnerFishing association that regulates and manages fishing activities on the Bédanne lake. Fishing is only permitted November 15 to January 31. Association issues fishing permits (carte pêche) and conducts compliance checks with fluvial gendarmerie.
• Tremplin Sport 76minorStrategic or Co-development PartnerDisability sports organization partnered with Bédanne for the Voile Pour Tous program, enabling adapted sailing for people with disabilities. Bédanne's First Class 7.5 sailboat is equipped with wheelchair-accessible ramp, boarding hoist, and adapted rigging to accommodate wheelchair users.
• SDIS 76 (Service Départemental d'Incendie et de Secours de Seine-Maritime)coreOthersFire and rescue service that provides professional lifeguard supervision for the swimming beach during open periods (weekends in June, daily July-August, 11h-19h). Swimming is only authorized when SDIS 76 is present.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Base de loisirs de Jablines-Annet: Regional French leisure base on a lake near Paris offering swimming, sailing, paddle, kayak and similar multi-activity programming. Closest geographic and operational analog to Bédanne as both are publicly-supported regional leisure facilities.
• Belambra Clubs: Belambra operates French family vacation clubs combining accommodation with on-site activities including water sports and supervised recreation. Shares the Bédanne model of regional French leisure properties with diverse activity portfolios and family/youth segments.
• Base de loisirs de Moisson-Lavacourt: Regional leisure base in the Île-de-France region offering swimming, sailing, canoeing, kayaking and land activities. Direct peer to Bédanne in scale, ownership structure (public), and activity portfolio.
• VVF Villages (Terres de France): Network of French vacation villages offering accommodation plus on-site activities in regional settings. Comparable to Bédanne in targeting families and groups with multi-activity offerings at regional locations across France.

Broad incumbents

• Center Parcs (Pierre & Vacances): Family leisure parks with accommodation plus extensive on-site activities including water sports. Competes for the same family weekend/vacation demand as Bédanne but at much larger scale with overnight lodging integrated into the model.
• UCPA: UCPA is France's leading multi-sport vacation operator running activity centers across the country. Directly comparable to Bédanne as both offer certified instruction (sailing, paddle sports) at lake/coastal facilities targeting families, youth groups, and corporate clients. UCPA is larger and multi-site, making Bédanne a regional analog.
• Club Med: International all-inclusive resort operator with extensive water sports programming (sailing, paddle, kayaking) at premium leisure destinations. Overlaps with Bédanne on the activity mix and family/youth segments but operates at much larger scale and price point.

Emerging players

• Locaboat Holidays: French boat rental operator specializing in self-drive cruises on French canals and waterways. Adjacent to Bédanne's water sports rental model and serves similar French outdoor recreation demand, though focused on cruising rather than instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bedanne
• Instagraminstagram.com/basedeloisirsdebedanne
• LinkedInlinkedin.com/company/base-de-b%C3%A9danne

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base Nautique et de Loisirs de Bédanne