Club 600 home of CrossFit 600

What Club 600 home of CrossFit 600 does

Club 600, operating under DJMB Corp. and branded as Home of CrossFit 600, is a single-location fitness facility at 65 Wiggins Ave, Bedford, Massachusetts, housed in a 13,000 square foot facility. Acquired and rebranded in 2020 by Jane and Denis Mezheritskiy from the predecessor Summit Health and Fitness, the business serves the Bedford, MA local market with a horizontal segmentation strategy spanning CrossFit athletes, personal training clients, group fitness participants, teens aged 13-18, and nutrition coaching clients. The facility also houses an embedded Moving Forward Physical Therapy clinic (operated by co-owner Jane Mezheritskiy since 2010) and a StretchConcord stretching service, creating a multi-tenant wellness hub.

The core product set comprises five verticals: (1) CrossFit programming with an On-Ramp onboarding program of four one-on-one sessions, led by CrossFit Level 2 and USA Weightlifting certified head coach Giorgio Sarkis; (2) one-on-one personal training directed by Amy Zaferacopoulos (BS Exercise Science, NASM CPT, Precision Nutrition L1, RYS-200); (3) group fitness classes spanning 10+ modalities including Barbell Strength, Total Body Conditioning, Interval Bootcamp, Club Cycle, Yoga, HIIT Pilates, and Zumba; (4) tiered teen programs with mandatory onboarding for under-16s; and (5) a 6-week structured nutrition coaching challenge incorporating InBody body composition scanning. Free trial classes and a promotional $19 two-week unlimited access offer serve as the primary acquisition funnel, supported by VirtuGym-powered online booking and Stripe-processed payments.

The business model is predominantly recurring subscription (monthly/annual gym memberships, personal training packages, nutrition coaching, teen programs) supplemented by one-time fees for the On-Ramp program and drop-in sessions for visiting CrossFit athletes. The customer base is entirely direct-to-consumer and geographically concentrated in Bedford, MA. The underlying technology stack is conventional: third-party SaaS for booking, payments, and lead capture (VirtuGym, Stripe, Kilo), the InBody hardware scanner for body composition, and a standard WordPress/Elementor website. Pricing is quote-based and not publicly disclosed. No funding rounds, institutional investors, parent company, or geographic expansion beyond the single Bedford site are present in the available data.

Name

Club 600 home of CrossFit 600

Legal name

DJMB Corp.

Website

https://bedford.club

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Club 600 is a single-location, 13,000 sq ft fitness facility in Bedford, Massachusetts, operated under DJMB Corp. by Jane and Denis Mezheritskiy since 2020. It serves local consumers with CrossFit, personal training, group fitness, teen programs, nutrition coaching, and an embedded physical therapy clinic.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness center services
• Group fitness classes
• Personal training
• CrossFit training
• Nutrition coaching

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gym Memberships: Recurring monthly or annual membership fees for access to the 13,000 sq foot facility, equipment, and group fitness classes. Promotional offer of $19 for two weeks of unlimited access indicates standard membership pricing structure.
2. Personal Training Sessions: One-on-one personalized training sessions with certified personal trainers. Includes goal-oriented programming, expert coaching, and tailored workout plans.
3. CrossFit On-Ramp Program: 4 one-on-one onboarding sessions to teach core movements, class expectations, and gym familiarity before joining regular CrossFit classes.
4. 6-Week Nutrition Challenge: Comprehensive nutrition program including InBody scans, personalized nutrition plans, weekly meetings with certified nutrition coach Ariel, unlimited email/text access, and private Facebook group access.
5. Teen Programs: Teen FitStart program with 4 personal training sessions, On-Ramp Teen Program, and sports-specific strength and conditioning. Required for teens under 16.
6. Drop-In Fees: Visitors to the gym can drop in with minimum 3 months CrossFit experience. Fees charged for out-of-town CrossFit athletes visiting the area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Club 600 operates a 13,000 square foot fitness facility in Bedford, Massachusetts offering CrossFit classes, personal training, group fitness, teen programs, and nutrition coaching under one roof. The business sells recurring memberships, drop-in sessions, and on-site integrated physical therapy and stretching services to local individual consumers and traveling CrossFit athletes.

Product overview

Club 600 is a fitness facility operating as a single-location gym with multiple integrated service offerings. The core products include Personal Training, CrossFit (with On-Ramp onboarding), Group Fitness Classes (10+ class types), Teen Programs (3-tiered), and Nutrition Coaching (6-week challenge). Additional services include Drop-In sessions for travelers, Free Trial intros, and partner services Moving Forward Physical Therapy and StretchConcord. The 13,000 sq. foot facility houses a fully equipped gym, yoga studio, and physical therapy clinic under one roof. The business is operated by DJMB Corp. and was acquired by owners Jane and Denis Mezheritskiy in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit High-intensity functional fitness program combining gymnastics, weightlifting, and cardio. Includes daily WODs, an On-Ramp onboarding program with 4 one-on-one sessions, and classes led by certified CrossFit coaches. Required for new members under 16.
• Personal Training One-on-one personalized training sessions with certified personal trainers, providing customized workout programming, expert guidance on form and technique, motivational support, and adaptable training sessions for individuals of all fitness levels.
• Group Fitness Classes Variety of group exercise classes including Total Body Conditioning, Club Cycle, Interval Bootcamp, Barbell Strength, Spin/Core, Spin/Sculpt, Stretch/Core/Mobility, Yoga/Yoga Flow, Zumba, HIIT Pilates, and HIIT Strength.
• Teen Programs Specialized fitness programs for teens ages 13-18, including Teen FitStart (4 personal training sessions), On-Ramp Teen Program for beginners under 16, and strength/conditioning for sports-specific athletes across three experience tiers.
• Nutrition Coaching 6-week Nutrition Challenge featuring personalized nutrition plans, InBody composition scanning, weekly one-on-one coaching sessions with certified nutrition coach Ariel, unlimited email support, and access to a private Facebook group.
• Drop-In Sessions Temporary gym access for out-of-town visitors with minimum 3 months CrossFit experience. Requires scheduling a drop-in session in advance through the booking system.
• Moving Forward Physical Therapy On-site physical therapy clinic operated by physical therapist Jane Mezheritskiy since 2010, providing rehabilitation and injury recovery services integrated within the gym facility.
• StretchConcord Stretching and mobility services offered as an additional wellness option for Club 600 members, provided by an external partner.

Quantifiable outcome

• Members report looking forward to coming to the gym for the first time in their life after joining Club 600
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Moving Forward Physical TherapycoreStrategic or Co-development PartnerMoving Forward Physical Therapy operates an in-house physical therapy clinic within Club 600. Owned and operated by Jane Mezheritskiy, a licensed physical therapist who has been operating the clinic since 2010. This partnership provides integrated rehabilitation and injury recovery services alongside the gym's fitness programs, creating a comprehensive health and wellness offering under one roof.
• StretchConcordminorStrategic or Co-development PartnerStretchConcord is referenced as an additional service offered through Club 600's programs menu, providing stretching services to members. This appears to be a third-party service provider offering specialized stretching treatments integrated into the Club 600 service ecosystem.
• CrossFitcoreStrategic or Co-development PartnerClub 600 is an official CrossFit affiliate (CrossFit 600), authorized to use the CrossFit name and methodology. The affiliation provides access to CrossFit programming, certification standards, and brand recognition. The gym runs a full CrossFit program with daily classes, whiteboard briefs, warm-ups, skill practice, and cool-downs following CrossFit methodology.
• USA WeightliftingminorStrategic or Co-development PartnerCrossFit Head Coach Giorgio Sarkis holds USA Weightlifting certification. The gym incorporates weightlifting movements into CrossFit programming and offers training in Olympic weightlifting techniques.
• National Academy of Sports Medicine (NASM)minorStrategic or Co-development PartnerMultiple coaches at Club 600 hold NASM certifications including CPT, Corrective Exercise Specialist, and Group Fitness Instructor credentials. NASM is a major fitness certification organization, and the gym's use of these certifications provides credibility for personal training services.
• Precision NutritionminorStrategic or Co-development PartnerFitness Director Amy Zaferacopoulos and trainer Gabriella Grimes hold Precision Nutrition Level 1 certifications. The gym incorporates Precision Nutrition methodology into its nutrition coaching programs, including the 6-week Nutrition Challenge.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• CrossFit New England: Regional CrossFit affiliate operating in the greater Boston/New England market with similar community positioning, CrossFit classes, and adult athletic training. Directly comparable geographic and competitive context to Club 600 in Bedford, MA.
• The Bar Method: Boutique barre-based group fitness studio with a regional footprint that competes for the same suburban female fitness demographic in markets adjacent to Bedford, MA. Comparable as a community-driven boutique group-fitness operator.

Direct peers

• NorCal Strength & Conditioning: Single-location CrossFit affiliate offering group classes, personal training, and Olympic weightlifting with a strong community focus. Comparable to Club 600 in service mix and operating philosophy.
• CrossFit Invictus: Single-location, elite-tier CrossFit affiliate known for community-driven programming, competition coaching, and multi-service offerings (CrossFit, weightlifting, personal training). Closest analog to Club 600's identity as a community-anchored, multi-discipline CrossFit box.
• CrossFit Mayhem: Affiliate run by Rich Froning offering CrossFit, competition prep, weightlifting, and youth athletics. Comparable as a high-coaching-credential, multi-discipline CrossFit affiliate with strong brand.

Broad incumbents

• F45 Training: Global boutique fitness franchise built around 45-minute functional group training classes. Comparable group-fitness, community-driven model, though operating at scale via franchising rather than owner-operated single site.
• Equinox: Premium multi-discipline fitness club combining group classes, personal training, Pilates, and recovery amenities. Comparable in the breadth of programming and premium positioning, though at a national luxury scale.
• Orangetheory Fitness: National boutique fitness brand offering heart-rate-based group conditioning classes. Comparable in tiered membership and group conditioning programming; competes for the same suburban Bedford-catchment consumer.
• Life Time Fitness: Premium multi-service fitness operator offering group classes, personal training, nutrition, and recovery services under one roof. Comparable multi-service philosophy, though at a vastly larger scale and broader geographic footprint.

Emerging players

• StretchLab: Specialty stretching and mobility franchise offered as an add-on service at Club 600 through the StretchConcord partnership. Comparable as an emerging mobility/recovery service model that integrates with traditional gym offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/club-600-home-of-crossfit-600

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club 600 home of CrossFit 600