BEDRA
BEDRA GmbH is a German family-owned precious metals specialist and jewellery wholesaler (founded 1988, Weil der Stadt) serving jewellers, goldsmiths, watchmakers, and industrial clients across 11+ European countries via recycling, trading, and wholesale, with in-house assay/smelting and a 60+ rep field sales force.
- Company typePrivate
- Founded1988
- HeadquartersWeil der Stadt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BEDRA does
BEDRA GmbH is a German family-owned precious metals specialist and jewellery wholesaler founded in 1988 and headquartered in Weil der Stadt. The company operates three integrated business lines: precious metal recycling, precious metal trading, and wholesale distribution of jewellery products, serving jewellers, goldsmiths, watchmakers, and industrial clients across more than eleven European countries through a 60+ person field sales force and regional subsidiaries BEDRA IBERIA (Spain) and BEDRA CZ (Czech Republic). Reported throughput exceeds one tonne of gold per month, processed through an in-house laboratory and smelting facility using spectrometry with microgram-level analytical precision. The technology stack comprises a customer portal with real-time pricing, a mobile application introduced in 2017, and an online shop supporting digital transactions alongside the traditional field-rep model, with metal-account infrastructure enabling live scrap monitoring and immediate settlement.
Revenue is generated through three mechanics: refining and assay fees on recycled scrap, trading spreads on precious-metal transactions, and wholesale margins on finished jewellery and the recently added IGI-certified diamond line (World of Diamonds). The go-to-market combines the field sales force, digital ordering channels, and trade fair participation. The company employs approximately seventy people, has held the ranking of Germany's #1 Precious Metal Partner for seven consecutive years, and was awarded "DIE BESTEN 2026" in seven categories. As a privately held family business, BEDRA discloses no external funding history and operates without public revenue or growth-rate figures.
BEDRA firmographics
Firmographics- Name
- BEDRA
- Legal name
- BEDRA GmbH
- Website
- https://bedra.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BEDRA GmbH is a German family-owned precious metals specialist and jewellery wholesaler (founded 1988, Weil der Stadt) serving jewellers, goldsmiths, watchmakers, and industrial clients across 11+ European countries via recycling, trading, and wholesale, with in-house assay/smelting and a 60+ rep field sales force.
- Ownership category
- akta.pro rank
Where BEDRA is headquartered
LocationHeadquarters
- HQ city
- Weil der Stadt
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
BEDRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Precious Metal Recycling: Core business service involving the recovery of precious metals from scrap materials. BEDRA offers complimentary insured collection, precision smelting and analysis, with payment options including direct euro payment, metal account credit, or product offsetting.
- Precious Metal Trading: Trading of LBMA-certified gold and silver bars, coins, and grain. BEDRA offers up-to-the-minute metal prices for purchase and sale, with 24-hour delivery and favorable terms for resellers.
- Jewellery Wholesale: Sale of jewellery, findings, chains, and semi-finished products in gold and silver. Products include investment bars, coins, grain, semi-finished products, ring blanks, findings, jewellery, and chains. Orders shipped same day if placed before 2pm.
- Sales and Advertising Support: Providing point-of-sale materials including rotating showcases, ring displays, posters, sandwich boards, scrap gold bags, acid test kits, and receipt pads to support customer sales activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard precious metal recycling service |
| Transaction based/ take rate | Pay-as-you-go | Investment products (bars, coins, grain) |
| Unit Pricing | Pay-as-you-go | Jewellery and findings wholesale |
| Transaction based/ take rate | Pay-as-you-go | Scrap collection service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BEDRA product offering
Product offeringCore offering
BEDRA GmbH is a German family-owned precious metals specialist and jewellery wholesaler offering three integrated service pillars: precious metal recycling (precision smelting and analysis in an in-house laboratory), precious metal trading (LBMA-certified bars, coins, and grain), and a full product range including semi-finished products, ring blanks, findings, jewellery, and chains in gold and silver. The company serves jewellers, goldsmiths, and watchmakers across Germany and Europe with a 60+ representative field sales network, an insured scrap collection service, and a 24/7 online customer portal.
Product overview
BEDRA is a precious metals specialist and jewellery wholesaler offering a comprehensive portfolio spanning the entire precious metals value chain. The company operates through distinct but integrated service pillars: precious metal recycling (with in-house laboratory and smelting), precious metal trading (bars, coins, grain), and a full product range including semi-finished products, ring blanks, findings, jewellery, and chains—all in gold and silver. The World of Diamonds sub-brand offers IGI-certified diamond jewellery. BEDRA also provides sales support tools (displays, showcases) and operates a customer portal for 24/7 online ordering. All products can be purchased via metal account offsetting, and the company maintains its own laboratory, smelting facilities, and nationwide sales network across Germany, Austria, Portugal, Spain, Czech Republic, Poland, and other markets.
Differentiator
Problem solved
Functional benefit
Brands
- World of Diamonds: Brilliant jewellery concept featuring IGI-certified diamonds from 0.10 to 1.00 ct in 585/750 white and yellow gold, 950 platinum.
Products and services
- Edelmetall-Recycling (Precious Metal Recycling) Recovery and refining of precious metal-bearing materials with high-precision smelting and analysis in an in-house laboratory, including precision analysis to the microgram level and live scrap monitoring.
- Edelmetall-Handel (Precious Metal Trading) Trading of precious metals including bars, coins, and grain with real-time metal prices and free precious metal account management.
- Investment Products (Anlagegut) LBMA-certified gold and silver bars, gold and silver coins, and grain for investment purposes offered to resellers on favourable terms.
- Semi-Finished Products (Halbzeuge) Sheets, tubes, round wires, rolled sections, and solders in all common sizes, shapes, and alloys made to customer specifications.
- Ring Blanks (Ringrohlinge) Custom-manufactured wedding ring blanks in square, round, oval, navette, D-shape, and court profiles available in all common alloys.
- Findings (Furnituren) Jewellery components including carabiners and bolt rings in 8 and 14-carat yellow and white gold as well as silver.
- Jewellery (Schmuck) Gold and silver jewellery including ear studs, earrings, pendants, rings, complete sets, and children's jewellery in yellow gold, white gold, and silver with cubic zirconia or brilliant-cut diamonds.
- Chains (Ketten) Necklaces, chokers, bracelets, anklets, and children's ID bracelets in silver and gold including anchor, curb, pea, Venetian, and Figaro chain types.
- World of Diamonds Brilliant-cut diamond jewellery collection featuring IGI-certified Top Wesselton diamonds from 0.10 to 1.00 ct in 585/750 white and yellow gold and 950 platinum with 48-hour delivery service.
- Scheidgut-Abholung (Scrap Collection Service) Insured collection service for precious metal scrap with pickup within 24 hours, price fixation options, and various payout methods including metal account credit, direct euro payment, or product offsetting.
Quantifiable outcome
- Processes over 1 tonne of gold monthly with each gram handled with utmost care
- +4 more outcomes
Companies that use BEDRA
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BEDRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
BEDRA partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
BEDRA competitors and assessment
Company assessmentBroad incumbents
- Umicore SA: Belgian global materials and recycling group with a major precious metals refining business serving jewellery, industrial, and automotive customers. Comparable to BEDRA in recycling/refining operations but at much greater scale and broader portfolio.
- Aurubis AG: Hamburg-based non-ferrous metals group with significant precious metals refining outputs from copper recycling. Comparable to BEDRA in precious metals recovery but with much greater industrial scale and diversified metals portfolio.
- Tanaka Kikinzoku Kogyo K.K. Japan's leading precious metals refiner producing industrial, jewellery, and semiconductor materials. Comparable to BEDRA in precious metals refining and jewellery material supply, primarily serving the Japanese market.
- Heraeus Precious Metals: One of the world's largest precious metals refiners, part of the Hanau-based Heraeus group, operating across recycling, trading, and industrial applications. Overlaps with BEDRA's recycling and trading but at vastly larger industrial scale and broader customer set.
- PAMP SA (MKS PAMP GROUP): Swiss LBMA Good Delivery precious metals refiner and one of the world's leading producers of investment bars. Overlaps with BEDRA's LBMA-certified trading arm but operates at much larger global bullion scale.
- Johnson Matthey Plc: UK-based precious metals and chemicals group with refining and fabrication operations serving jewellery, automotive, and industrial customers. Comparable to BEDRA in precious metals refining and jewellery industry supply at a global scale.
Direct peers
- C. Hafner GmbH & Co. KG: German precious metals refiner based in Pforzheim offering recycling, semi-finished products, and jewellery materials in gold, silver, and platinum. Closest comparable to BEDRA given its integrated recycling-plus-jewellery-wholesale model serving German and European jewellers.
- Degussa Goldhandel GmbH: German precious metals retailer and refiner with retail and B2B channels for gold and silver bars, coins, and recycling. Comparable to BEDRA's precious metal trading and recycling arm serving German SMB and consumer customers.
- Heimerle + Meule (Agosi): Long-established Pforzheim-based precious metals refiner and producer of semi-finished products, findings, chains, and dental alloys. Directly comparable to BEDRA in serving European jewellers and goldsmiths with recycled and refined precious metals plus jewellery inputs.
- Metalor Technologies International SA: Swiss LBMA Good Delivery refiner producing precious metals bars, semi-finished products, and industrial materials for jewellery, electronics, and banking. Comparable to BEDRA in LBMA-certified precious metal refining and jewellery industry supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BEDRA social profiles
Digital presenceBEDRA compliance and trust
Trust signalCompliance2 records
BEDRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEDRA leadership team
Management profileNumber of profiles
Profiles4 records
BEDRA subsidiaries and ownership
Company hierarchySubsidiaries2 records
BEDRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEDRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEDRA
What does BEDRA do?
BEDRA GmbH is a German family-owned precious metals specialist and jewellery wholesaler offering three integrated service pillars: precious metal recycling (precision smelting and analysis in an in-house laboratory), precious metal trading (LBMA-certified bars, coins, and grain), and a full product range including semi-finished products, ring blanks, findings, jewellery, and chains in gold and silver. The company serves jewellers, goldsmiths, and watchmakers across Germany and Europe with a 60+ representative field sales network, an insured scrap collection service, and a 24/7 online customer portal.
Is BEDRA a public or private company?
BEDRA is a private company. It is classified as family owned and is currently operating.
When was BEDRA founded?
BEDRA was founded in 1988. It employs 11 to 50 people.
Where is BEDRA based?
BEDRA is headquartered in Weil der Stadt, Germany, in the Europe region.
How does BEDRA make money?
Four revenue lines are on record. Precious Metal Recycling is the primary driver. The others are precious Metal Trading, jewellery Wholesale and sales and Advertising Support.
Who are BEDRA's main competitors?
Broad incumbents on record are Umicore SA, Aurubis AG, Tanaka Kikinzoku Kogyo K.K., Heraeus Precious Metals, PAMP SA (MKS PAMP GROUP) and Johnson Matthey Plc. Direct peers are C. Hafner GmbH & Co. KG, Degussa Goldhandel GmbH, Heimerle + Meule (Agosi) and Metalor Technologies International SA.
Does BEDRA have an API?
No public API is recorded for BEDRA.